Skip the Chocolates, Bring out the Blindfold: ParkinSex & Putting Intimacy At the Forefront

Breaking the Code

In honor of Parkinson's awareness month, we're joined by Howard Lenn, EVP, Executive Creative Director at Havas Health Plus, to discuss his team's approach to the work on the "The Kama Sutra of Parkinson's", ParkinSex. Couples that include someone with Parkinson's are more likely to separate than couples that don't. Howard talks about the massive strain Parkinson's puts on intimacy, prior to any touching, where one is feeling performance-related shame and/or struggling to communicate wants and needs. The love is there, and ParkinSex puts the focus on practicing intimacy.

ParkinSex is not only great award-winning work, but it puts into practice a lot of the themes that have been previously discussed on this podcast, conducting primary research, co-creating with communities, the shame-stigma-taboo trichotomy, and implementing inclusive design. It is one of the finalists in the Webby Awards People's Voice Award for Health, Wellness & Pharmaceutical Advertising place your vote for ParkinSex here:
https://vote.webbyawards.com/PublicVoting#/2024/advertising-media-pr/branded-content/health-wellness-pharmaceutical

Read the case study here: https://parkinsexcasestudy.com/

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