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What's Broken in Business Development Today?
Manage episode 418017208 series 3555562
Inhoud geleverd door John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
We're not the only ones who think BizDev needs a smack-down.
For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions.
A while back, we had this idea to go out and ask some friendly contacts what *they* believe is broken in business development. Their responses spanned nearly the entire marketing <> sales continuum referenced on the show:
🔸 Krystn Macomber on what's broken about the go/no-go process
🔸 Florian M. Heinrichs on what's broken about lead generation, especially on Fridays
🔸 Patrick Johnston on what's broken about the sales/marketing feedback loop
🔸 Joe Pope on what's broken about channel selection and deployment of resources
🔸 Perryn Olson on what's broken about branding and firm websites
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