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MAXIMIZING PROFITS: A Deep Dive Into CLV with Valentin Radu | Ep 63

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Manage episode 376885561 series 2862937
Inhoud geleverd door Ahmed Cheema. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ahmed Cheema of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1
Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.

He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.

He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th

In this episode we dive deep into what customer lifetime value and customer value optimization is, why the old methods of spending unlimited money on customer acquisition doesn’t work anymore, how to actually improve your customer lifetime value, and much more.

If you have customers but can’t figure out how to make a profit, this episode is a must listen.

Key Lessons:

  1. It’s not enough to simply know your customer acquisition cost, acquisition costs will always go up. In order to run a truly profitable business you need to understand how to maximize customer lifetime value.
  2. Customer Value optimization is about understanding who your customers are and why they purchase your products. Understanding this, allows you to take customers from apprentice to soulmate.

Links:

  continue reading

68 afleveringen

Artwork
iconDelen
 
Manage episode 376885561 series 2862937
Inhoud geleverd door Ahmed Cheema. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ahmed Cheema of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1
Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.

He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.

He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th

In this episode we dive deep into what customer lifetime value and customer value optimization is, why the old methods of spending unlimited money on customer acquisition doesn’t work anymore, how to actually improve your customer lifetime value, and much more.

If you have customers but can’t figure out how to make a profit, this episode is a must listen.

Key Lessons:

  1. It’s not enough to simply know your customer acquisition cost, acquisition costs will always go up. In order to run a truly profitable business you need to understand how to maximize customer lifetime value.
  2. Customer Value optimization is about understanding who your customers are and why they purchase your products. Understanding this, allows you to take customers from apprentice to soulmate.

Links:

  continue reading

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