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EP33: How to Create Great Content with Kathryn Strachan, CEO Copy House
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This week I am joined by Kathryn E. Strachan - the Founder and CEO of Copy House, a global, award-winning content marketing agency for fast-growing tech brands.
In this episode, Kathryn discussed her unorthodox journey into marketing from a degree in English Literature to working with some of the biggest tech companies in the world. She shares her reasoning for running an entirely remote organisation, how to hire the right people, the reality of being a solo founder, and so much more!
I loved being able to sit down with Kathryn to hear her story and I hope you find it as insightful as I did.
If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.
Timestamps
(00:00) - Who is Kathryn?
(04:48) - How do you hire effectively?
(23:05) - The benefits of a hybrid working model.
(26:05) - Managing culture in a remote agency.
(35:07) - Life of a solo founder.
(44:56) - Pressure and balancing motherhood.
(48:23) - How did you become a storyteller?
(52:15) - The best way a brand can deliver its message?
(1:02:07) - How personal should you be with your personal brand?
(1:06:55) - How Kathryn’s personal brand has grown her business.
(1:09:15) - The power of networking.
(1:21:45) - Kathryn’s journey of writing her book.
(1:25:20) - Just F*cking Post It!
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