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Ways to Differentiate: Heritage
Manage episode 372857133 series 3474630
Inhoud geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Italian wines. French romance. German engineering. Amish furniture. These all have a common thread and are the topic of today's discussion — how to differentiate using a Heritage position. Mark and Lorraine do a deep dive on why Heritage can be such a powerful position, including some sensitivities and potential competitor moves that can back your brand into a corner.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Hoofdstukken
1. Ways to Differentiate: Heritage (00:00:00)
2. Intro (00:00:04)
3. Italian Wines Lorraine is Drinking (00:00:31)
4. How to Differentiate with Heritage Position (00:03:07)
5. Location Heritage (00:06:38)
6. Anti-Competitor Heritage (00:11:15)
7. Family Heritage (00:15:21)
8. Adding a Character to a Heritage Position (00:25:32)
9. Outro (00:30:51)
61 afleveringen
Delen
