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Small Brands. Real Results.
Manage episode 413874932 series 3474630
Inhoud geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
As a follow-up to Big Brands, Big Trouble, Mark and Lorraine chat about some of the small brands who have had amazing results despite relatively small marketing budgets. Before they get there, however, Mark rants about a Celebrity Cruise's article that adds confusion to the language of marketing, then we talk about what Celebrity is really doing.
The positioning gurus talk about a local body shop, a mid-size competitor in the synthetic grass market, and a c-store -- all who are having amazing results with a focused position and focused marketing. Learn why niching yourself into a nice profit is a real thing that gets real results for small brands.
Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
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