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Q&A Session: Positioning. Values...and Adver-tainment
Manage episode 365840540 series 3474630
Inhoud geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Mark and Lorraine answer listener's questions: What are Lorraine's top two positioning books, with a +1? How can Innis Maggiore claim it's the nation's leading positioning ad agency? What's wrong with advertising a company's values? And the last question, what in the world is going on with the new paradigm shift and what Mark calls adver-tainment? This episode is fully listener-inspired.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Hoofdstukken
1. Intro (00:00:00)
2. Q1: Positioning Book Recommendations (00:03:02)
3. Q2: Positioning Expertise and Positionist Origins (00:07:09)
4. Q3: Should Companies Advertise Their Values? (00:13:41)
5. What is Adver-tainment? And is it Good or Bad? (00:20:24)
6. Outro (00:29:25)
61 afleveringen
Delen
