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Designing a New Category - Part 2
Manage episode 419251731 series 3474630
Inhoud geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Before the positioning gurus tackle the marketing strategy of Designing and Building a New Category, they throw a red flag on Apple's latest iPad ad, and Starbuck's trend downward. Then Mark and Lorraine cover the next six rules of designing and building a new category. Learn what inverted marketing, insulating siding, getting there first, shooting losers, and Segways have to do with category creation. One of THE greatest moves you can make as a marketing is to build a new category, but it's not for the faint of heart. Proceed cautiously using this wisdom from our positioning duo.
Spend 40ish with Mark and Lorraine as they talk all things marketing, advertising, and positioning.
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