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How Perfect Ted Grew From £0-5M in Just 18 months
Manage episode 359551423 series 2820831
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Perfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm.
Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all five dragons on Dragon's Den.
What's more, they've accomplished this by successfully taking a niche ingredient that they are passionate about into the mass market.
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In this episode, Marissa and Teddie chat with Fiona about their journey to success. They discuss the biggest mistakes they've made, how they struggled with positioning their brand and the role of matcha, and how they ultimately hit on the winning solution through their work on The Growth Strategy Programme. They emphasize the importance of focusing on product benefits rather than just ingredients and reveal the advice they would give to any founders preparing for a pitch to investors, buyers or Dragons!
The duo also share their experience on Dragon's Den and how it was by far the biggest risk they've taken to date. They talk about the impact the show has had on their sales, and the personal investment necessary to grow their business. Additionally, they discuss the benefits of having a strong multi-channel customer base and reveal how they secured their first Michelin star listing.
Finally, Marisa and Teddie answer the question everyone wants to know: what it's like to have Dragon and serial entrepreneur Steven Bartlett as a mentor!!
Tune in to hear their inspiring story and valuable insights into building a successful brand.
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