#627: The Power of Persistence: Navigating Failure and Finding Your Niche

Boutique Chat

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Peak Travel

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Why Petra Needs Its People 28:39

12 dagen geleden28:39

Later Afspelen

Lijsten

Vind ik leuk

Leuk

28:39

For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…

ongeveer een jaar geleden 34:56

MP3•Thuis aflevering

What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Kelly Shiley: Website | Instagram | Facebook | Wholesale

The Ideal Team Player by Patrick M. Lencioni

2025 Boutique Boss Planner

Join The Boutique Hub Community

Ashley Alderson: Instagram

411 afleveringen

#Business #Boutiquetips #Businessstrategy #Fashionbusiness #Fashionindustry #Ashley Alderson #The Boutique Hub with Ashley Alderson #Entrepreneur #Marketing #Retail

#627: The Power of Persistence: Navigating Failure and Finding Your Niche

Boutique Chat

26 subscribers

published ongeveer een jaar geleden

MP3•Thuis aflevering

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Kelly Shiley: Website | Instagram | Facebook | Wholesale

The Ideal Team Player by Patrick M. Lencioni

2025 Boutique Boss Planner

Join The Boutique Hub Community

Ashley Alderson: Instagram

411 afleveringen

#Business #Boutiquetips #Businessstrategy #Fashionbusiness #Fashionindustry #Ashley Alderson #The Boutique Hub with Ashley Alderson #Entrepreneur #Marketing #Retail

All episodes

1
Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy 5:58

2 dagen geleden5:58

5:58

Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more). Spoiler alert: it’s not about doing more , it’s about narrowing your focus and getting crystal clear on who you’re trying to serve. Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell. If you’re ready to attract the right customers, this episode is a must-listen! What You'll Learn: Why “trying to reach everyone” is hurting your boutique The 5 key questions to define your ideal customer How to use your customer profile to shop smarter at market What happens when you stay true to your niche Simple steps to build customer loyalty (without burning out) Bonus Tip: Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you! Want more education like this? JOIN THE BOUTIQUE HUB RETAIL BOOTCAMP…

1
#708: What No One Tells You About Opening a Second Store 32:25

5 dagen geleden32:25

32:25

What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion. Resources: · Kimmy Almon: Website | Facebook | Instagram · Boutique Summit 2025 · Retail Bootcamp · 2025 Boutique Boss Planner · Join The Boutique Hub · Ashley Alderson: Instagram · The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…

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Five Minute Friday: Wholesale Buying Isn’t Shopping, It’s Investing 9:58

9 dagen geleden9:58

9:58

In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy. Key Takeaways: Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment. Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them . Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved. Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atlanta, LA, Las Vegas, New York). In-person shopping sparks creativity and allows you to touch, feel, and truly experience products. Tip 3: Learn Vendor Sizing Vendor sizing can vary dramatically. Knowing how different vendors size their items ensures a better experience for your customers and fewer returns. Tip 4: Understand Prepacks Most wholesalers sell items in prepacks (e.g., 2 smalls, 2 mediums, 2 larges). Choose vendors whose prepack options align with the sizes your customers actually need. Tip 5: Be Aware of Minimums Every vendor has minimum order requirements — in dollars or quantity. Be smart: don’t bust your budget for a single sweater you love if it doesn’t make sense for your store overall. Tip 6: Price With Profit in Mind Always decide what your customer would pay before you look at the wholesale price. Avoid limiting your potential profit by focusing too soon on wholesale costs. Biggest Tip: Don’t trap yourself in a pricing bubble. Think like an investor first: What will your customer happily pay, and does the wholesale cost give you the profit margin you need? Shop Wholesale on Hubventory Join The Boutique Hub Community…

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#707: Retail with Soul: The Business of Crystals, Wellness, and Events 35:24

12 dagen geleden35:24

35:24

What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. Resources: Denise Welling: Website | Facebook Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…

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Five Minute Friday: The Secret to Merchandising Like a Pro 8:19

16 dagen geleden8:19

8:19

Do your in-store displays actually help you sell more? Or are they just taking up space? In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer experience. Visual merchandising doesn’t have to be overwhelming and you don’t need a design degree to get it right. Tune in as Joelle from JR Visual Design breaks down her top 3 methods: color blocking, outfitting, and styling. You'll walk away with a plan you can implement this week. JR Visual: Instagram https://www.jrvisualdesign.com/ ---- Join The Boutique Hub Community…

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#706: Mastering the Art of Buying: Trends, Mindset & Selling Success 39:34

19 dagen geleden39:34

39:34

What does it take to become an entrepreneurial powerhouse in the retail world? Tony Chinn, a seasoned retail expert, joins us today to share his incredible journey from starting as a greeter at Guess to launching his own successful entrepreneurial venture. With experience at iconic brands like BB, Kitson, Forever 21, Agassi, and Akira, Tony's story is a testament to the power of intention and vision boards when it comes to achieving lasting success. Listen in to hear practical advice for retailers and insights into maximizing retail success. Resources: Tony Chinn: Website | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…

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Five Minute Friday: The Three Pillars of Exceptional Customer Service 4:58

23 dagen geleden4:58

4:58

In this episode, Emily from Supermoon dives into the key strategies for delivering exceptional customer service. With insights gathered from interviewing hundreds of support agents, she shares three game-changing ways to streamline support, reduce friction for customers, and leverage AI to improve efficiency. Whether you're a small business owner, a customer support professional, or just looking for ways to enhance your customer experience, these tips will help you provide faster, smarter, and more effective support. Key Takeaways: Make Information Easily Accessible Don’t make customers search for crucial details like contact info or FAQs. Display key information in multiple places: website footer, homepage, emails, and social media. Reduce frustration by proactively answering common questions. Use a Shared Inbox for Better Efficiency If you receive a high volume of customer inquiries, centralizing them in one place saves time. Shared inbox tools allow for better team collaboration and quicker response times. Keeping all messages organized improves workflow and ensures no customer is left waiting. Leverage AI to Enhance Customer Support AI can assist with repetitive tasks like rephrasing emails, tagging messages, and automating responses. Even if you don’t use a chatbot, AI can help behind the scenes with workflow automation. Implement AI tools to improve response speed and allow your team to focus on more personalized interactions. Resources Mentioned: 🔹 Supermoon – Customer Support Platform Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin…

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#705: Serving First, Selling Second: The Secret to Retail Growth 34:30

26 dagen geleden34:30

34:30

From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success. Resources: DeAnna Maynard-Goodman: Website | Facebook | Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…

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Five Minute Friday: April Buying Week at Atlanta Market: The Trends & Events You Need to Know 8:39

4 weeks geleden8:39

8:39

This week, Morgan Ramage and Alejandra Trombetta from the Atlanta markets’ fashion and events team join us to share trends for the upcoming season across apparel, gift, and home collections, and provide a few highlights for top events at the crossover buying event happening in Atlanta, April 1-4. Resources: About April Buying Week: https://www.americasmart.com/aprilbuyingweek A/W ’25 Apparel Trend Report: https://www.atlanta-apparel.com/The-Best-Of/Trends Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours Boutique Hub Members SAVE big at Market. Not a Member? Join Here: https://tbhub.co/podcastjoin…

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#704: AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity 48:47

5 weeks geleden48:47

48:47

Want to save money, save time, be better at content creation, and be a better boss? Who doesn’t? Today, I’m joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we’re digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity. Resources: Kinsey Soderberg: Feel Good Social | Authentic AI Brand Blueprint Reels Prompt Playbook AI Powered Reels Club Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…

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Five Minute Friday: The Real Reason You're Drowning in Inventory 7:54

5 weeks geleden7:54

7:54

Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again. Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and strategy you're giving each piece. In this episode, we cover: Why excess inventory builds up in the first place (spoiler: it’s not just overbuying) How to give your products the love they need to actually sell Creative ways to clear out old inventory fast, including bundle sales, ladder sales, and more Why early markdowns are better than desperate discounting How to treat your inventory like cash The importance of knowing your numbers - inventory age, demand, and seasonality How your online visibility is directly tied to moving inventory Why checking your Hub dashboard and scorecard can make all the difference Key Takeaways: Don’t just clear excess inventory - learn from it. Take action on old products quickly: refresh photos, promote, and get eyes on it. Cash flow matters more than holding onto items that aren’t moving. Check your Google visibility and analytics to keep traffic flowing to your site or store. Ready for more help? Log into your Boutique Hub dashboard to check your analytics, scorecard, and get actionable insights to boost your visibility and traffic. Not a Member? Join Here: https://tbhub.co/podcastjoin…

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#703: Live from Dallas Market Center: Retail, Relationships & Reinvention 33:37

6 weeks geleden33:37

33:37

What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies. Resources: Marty and Claudia Leon: L&A Showroom | Marty | Claudia Dallas Market Center DMC Instagram Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…

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Five Minute Friday: Retail Design 101: How to Create an Experience That Sells 9:21

6 weeks geleden9:21

9:21

Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you. They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small refresh or a complete renovation, these strategies will help you stop the comparison game and start building a boutique that feels fresh, unique, and perfectly aligned with your brand. What You’ll Learn in This Episode: Why store design plays a critical role in attracting and retaining customers How to stop comparing your boutique to new competitors and focus on your strengths The three essential pillars of great store design: Branded & Unique Elements – How to reflect your brand identity in your store’s design A Functional & Customer-Friendly Layout – Creating a space that guides customers and encourages longer shopping trips On-Trend Yet Timeless Features – How to blend classic elements with fresh, modern updates Simple ways to refresh your boutique without a full remodel Why customers shop for experiences, not just products—and how to create an environment they love Action Steps: Take a fresh look at your boutique’s layout—does it feel inviting and easy to shop? Identify small updates you can make, like lighting, fixtures, or décor, to give your space a refreshed feel Consider how your store’s design reflects your brand—does it align with the quality and aesthetic of the products you sell? Resources & Links: Learn more about JR Visual Design and how they help retailers create strategic store layouts and visual merchandising: https://www.jrvisualdesign.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin If you enjoyed this episode, don’t forget to subscribe, rate, and review.…

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#702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio 37:51

7 weeks geleden37:51

37:51

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed. Resources: Marc D’Amelio: Instagram | Facebook D'AMELIO FOOTWEAR ON HUBVENTORY Join The Boutique Hub Boutique Summit 2025 Retail Bootcamp 2025 Boutique Boss Planner Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube…

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Five Minute Friday: How to Motivate & Retain Your Team with Max Retail 6:03

7 weeks geleden6:03

6:03

Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success. What You’ll Learn in This Episode: The difference between rocks (your steady, reliable team members) and rock stars (high achievers who thrive on challenge) How to identify employee strengths and assign roles that align with their skills Why it’s okay if rock stars eventually move on—and how to maximize their time with you The importance of rewarding and retaining your rocks with simple incentives How to create a balanced team by identifying gaps in your staffing structure Action Steps: Take inventory of your current team—who are your rocks, and who are your rock stars? Consider how you’re rewarding loyalty and providing growth opportunities Build a staffing strategy that ensures long-term stability and success for your boutique Resources & Links: Learn more about Max Retail and how they help retailers recover costs on past-season inventory: https://maxretail.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin If you enjoyed this episode, don’t forget to subscribe, rate, and review. Share this with a fellow boutique owner who needs some team motivation.…

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#627: The Power of Persistence: Navigating Failure and Finding Your Niche