#40: Reframe The Day: Embracing The Craft of Life, One Day at a Time: Interview with Adam Lowenstein

Book Talk Today with Aun Abdi

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

9 dagen geleden27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

4 jaar geleden 2:24:10

M4A•Thuis aflevering

On Episode #40 of the Book Talk Today podcast we are joined by Adam Lowenstein(@adamlowenstein)

Adam M. Lowenstein spent eight years working in American government and politics in the United States, most recently as speechwriter and strategic communications advisor in the United States Senate.

We discussed:

📚 Reading challenging book

📚 Enjoying the process

📚 In depth discussion about ‘Amusing Ourselves to Death’

📚 Many book recommendations.

Timestamps

[0:00] - Intro

[1:49] - Adam's experience of publishing a book after one year

[5:36] - Practising what you preach

[12:19] - Why there is value in sharing knowledge

[13:34] - The power of keeping a video journal

[16:10] - The tradeoffs of being a creator

[17:26] - Short-term vs long-term thinking

[19:31] - Finding value in the process

[25:01] - Consumption vs creation

[31:39] - Book - The Shallows by Nicholas Carr

[34:09] - How to be selective over content

[40:04] - There is no hack to reading

[43:09] - What you learn from reading more

[48:28] - The misleading nature of FOMO (Fear of Missing Out)

[54:25] - Neil Postman story

[57:04] - The past is not that long ago

[1:00:06] - Book - The Map of Knowledge

[1:04:01] - Why everyone should read history

[1:15:09] - Discussion around 'Amusing Ourselves To Death'

[1:35:26] - Analogue vs. Digital

[1:43:11] - Reading as a distraction

[1:44:46] - Adam's experience of writing by hand

[1:51:27] - What would 50 year old you say?

[1:55:04] - Book recommendations

[1:56:38] - 'The Ministry for the Future' by Kim Stanley Robinson

[1:58:50] - 'Parable of the Sower' by Octavia E. Butler

[2:01:54] - Fyodor Dostoevsky

[2:06:39] - 'Uncanny Valley' by Anna Wiener

[2:12:07] - Writing for questions, rather than answers

[2:13:17] - The Heretics' by William Storr

[2:16:15] - The Map of Knowledge' by Violet Moller

[2:21:24] - Outro

74 afleveringen

#Books #Arts #Aun Abdi

#40: Reframe The Day: Embracing The Craft of Life, One Day at a Time: Interview with Adam Lowenstein

Book Talk Today with Aun Abdi

published 4 jaar geleden

M4A•Thuis aflevering

On Episode #40 of the Book Talk Today podcast we are joined by Adam Lowenstein(@adamlowenstein)

Adam M. Lowenstein spent eight years working in American government and politics in the United States, most recently as speechwriter and strategic communications advisor in the United States Senate.

We discussed:

📚 Reading challenging book

📚 Enjoying the process

📚 In depth discussion about ‘Amusing Ourselves to Death’

📚 Many book recommendations.

Timestamps

[0:00] - Intro

[1:49] - Adam's experience of publishing a book after one year

[5:36] - Practising what you preach

[12:19] - Why there is value in sharing knowledge

[13:34] - The power of keeping a video journal

[16:10] - The tradeoffs of being a creator

[17:26] - Short-term vs long-term thinking

[19:31] - Finding value in the process

[25:01] - Consumption vs creation

[31:39] - Book - The Shallows by Nicholas Carr

[34:09] - How to be selective over content

[40:04] - There is no hack to reading

[43:09] - What you learn from reading more

[48:28] - The misleading nature of FOMO (Fear of Missing Out)

[54:25] - Neil Postman story

[57:04] - The past is not that long ago

[1:00:06] - Book - The Map of Knowledge

[1:04:01] - Why everyone should read history

[1:15:09] - Discussion around 'Amusing Ourselves To Death'

[1:35:26] - Analogue vs. Digital

[1:43:11] - Reading as a distraction

[1:44:46] - Adam's experience of writing by hand

[1:51:27] - What would 50 year old you say?

[1:55:04] - Book recommendations

[1:56:38] - 'The Ministry for the Future' by Kim Stanley Robinson

[1:58:50] - 'Parable of the Sower' by Octavia E. Butler

[2:01:54] - Fyodor Dostoevsky

[2:06:39] - 'Uncanny Valley' by Anna Wiener

[2:12:07] - Writing for questions, rather than answers

[2:13:17] - The Heretics' by William Storr

[2:16:15] - The Map of Knowledge' by Violet Moller

[2:21:24] - Outro

74 afleveringen

#Books #Arts #Aun Abdi

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#40: Reframe The Day: Embracing The Craft of Life, One Day at a Time: Interview with Adam Lowenstein