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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Beyond PR
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Inhoud geleverd door Brookline Public Relations. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brookline Public Relations of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Brookline Public Relations is a team of uniquely talented PR professionals who pride themselves on being #BPRDifferent. With this theme prominent in everything they do, the Beyond PR podcast, hosted by Brookline's Principal and Founder Shauna MacDonald, showcases candid and different conversations with some of Canada’s most notable and game-changing professionals—from the boardroom to their family life and how they personally succeed.
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35 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 3196594
Inhoud geleverd door Brookline Public Relations. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brookline Public Relations of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Brookline Public Relations is a team of uniquely talented PR professionals who pride themselves on being #BPRDifferent. With this theme prominent in everything they do, the Beyond PR podcast, hosted by Brookline's Principal and Founder Shauna MacDonald, showcases candid and different conversations with some of Canada’s most notable and game-changing professionals—from the boardroom to their family life and how they personally succeed.
…
continue reading
35 afleveringen
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×This year, there has been a lot to #BPRCelebrate. Just ask Brookline’s latest podcast guest, Tim Shipton, Executive Vice President of Communications & Gaming at Oilers Entertainment Group Sports & Entertainment organization (OEGSE). Tim’s diverse responsibilities include communications and corporate affairs for the Edmonton Oilers, OEGSE and Katz Group, all while also managing the Edmonton Oilers Community Foundation (EOCF), hockey programming, WIN50, sports betting and gaming initiatives and OEGSE’s digital subscription strategy. With a portfolio this diverse, it’s not hard to imagine just how integral Tim’s role was throughout the Edmonton Oilers’ battle in the 2024 Stanley Cup Playoffs and Finals. Join Tim and Shauna (possibly the Edmonton Oilers’ biggest fan) as they dive into the reflections and takeaways of managing communications through such a memorable playoff series, navigating the media landscape and what experiences brought Tim to this point in his career. Go Oilers Go!…
Brookline Public Relations is thrilled to talk with our latest podcast guest, Richard Bartrem. A true brand magician and master strategist, Richard is known for big picture thinking and insightful storytelling to help grow strong brand identities for clients. As the former Vice-President, Communications, Brand and Community Investment for WestJet, you may recognize his work from WestJet’s annual Christmas Miracle campaign! With a diverse and impactful career, Richard brings over 35 years of proven leadership and management experience in the marketing and communications space. At Brookline, Richard applies his valuable experience and boundless energy to strategy conversations, big picture thinking and compelling storytelling to help grow strong brand identities for our clients. Listen as Richard and Shauna discuss past campaigns, encouraging your team to take risks, what “brand” actually means, the importance of brand strategy and much more.…
We are kicking off Season Five of the Beyond PR Podcast a little differently… To #BPRCelebrate our recent award for Best Boutique PR Agency 2024 in Alberta, a few Brookliners got together to discuss what the award means, the world of PR, their favourite memories working at Brookline and much more! Listen in as we talk shop, share laughs and give some solid PR advice. Whether you're a seasoned listener or new to our podcast, this episode is a must-listen!…
Brookline Public Relations is thrilled to #BPRCelebrate the remarkable, inspiring and dynamic women in our community. As we approach #InternationalWomenDay on March 8, we're bringing back an empowering special guest from this season for a part two episode. In the grand finale of Beyond PR Podcast’s Fourth Season, we are delighted to reintroduce Jessica Janzen. Jessica proudly identifies as a wife, mother, motivational speaker, published author, coach and co-founder of The Love for Lewiston Foundation. Join Jessica and Shauna in a candid conversation as they delve into topics such as mental health struggles, the significance of finding joy, goal setting, Jessica's upcoming second book, her connection with Justin Timberlake and the impactful initiatives of The Love for Lewiston Foundation.…
Brookline Public Relations is thrilled to have another podcast guest who makes us #BPRProud. For the fourth episode of Season four of the Beyond PR Podcast, we welcomed Jessica Janzen, philanthropist, author, speaker, content creator, life coach and co-founder of the Love for Lewiston Foundation. With a diverse and impactful career, Jessica wears many hats throughout the day as she captivates audiences across North America. Her unwavering belief in the power of a possibility mindset helps her champion resilience and growth and she encourages others to embrace joy over the "survivor mode" mentality. Listen as Jessica and Shauna discuss the balance between public and private life, empowering women entrepreneurs and staying authentic to yourself.…
Brookline Public Relations is delighted to have another podcast guest who makes us #BPRProud. For the third episode of Season 4 of the Beyond PR Podcast, we welcomed Chef Nicole Gomes, the first female winner of Top Chef Canada, Season 5 All-Stars, co-founder and owner of Cluck ‘N’ Cleaver, and chef extraordinaire. Born in Richmond, British Columbia, Chef Nicole Gomes has over 28 years of culinary experience. After being classically trained at Vancouver’s Dubrulle Culinary School, one of Canada’s leading culinary schools, Chef Nicole traveled around the world to learn from different cultures and experiences. In the early stages of her career, Nicole moved to Calgary from Vancouver after landing a job at one of the city’s top new restaurants and was the first female to be hired to work in a David Hawksworth kitchen in 2000. No stranger to competition, Nicole has competed in a variety of cooking competitions, earning bragging rights for beating Bobby Flay in 2021 and winning Top Chef Canada in 2017. Nicole’s dedication, creativity and expertise have led her to be one of the best chefs in the country. Listen as Shauna and Nicole dive into the world of culinary brilliance and prepare for a feast of stories and a dash of inspiration.…
Brookline Public Relations is excited to continue having guests on the Beyond PR Podcast that make us #BPRProud. For those of you already missing the Calgary Stampede, our second episode of Season 4, we welcomed Cody Snyder, world champion bull rider and co-founder of Bullbustin’ Inc. Cody was the first Canadian to be crowned the Professional Rodeo Cowboys Association’s World Champion Bull Rider in 1983 and still holds the highest score and record in Canadian rodeo history. Bullbustin’ Inc., North America’s premier bull riding event organization was founded shortly after Cody retired from bull riding, with the support of his wife Rhonda and continues to grow as a family business with his daughters Jordyn and Reese. Cody shares his bull riding story, growing up in the industry and always just wanting to ride. He applauds Calgary for how giving and supportive a city it is, and talks about the difference of riding then and now. Listen as Shauna and Cody share stories about how they met, the bull riding industry, the success of Bullbustin’ Inc., and more! Saddle up for a wild ride, this is an episode you can’t miss!…
Brookline Public Relations has so much to be #BPRPRoud of and we are so excited to share it! That is why for Season Four of Beyond PR we are bringing in guests we are #BPRProud to know and work with, diving into the incredibly impactful and unique work they do that inspires us. To kick off the first episode of season four, we welcome Crystal Mckenzie , Calgary’s own celebrity stylist, fashion designer and costume buyer who has incredible stories to share from her star-studded experiences. Crystal has styled Oscar nominees on the red carpet, worked on-set with Ghostbusters ‘Afterlife’ and personally styled Pedro Pascal, aka ‘Joel’ in The Last of Us. For any TV or movie fan out there, this episode is a can’t-miss! Tune in as Crystal shares stories of her time in fashion, her most exciting moments and her advice on current and upcoming fashion trends.…
For the sixth and final episode of Beyond PR’s third season, Brookline PR’s Principal and Founder, Shauna MacDonald, was joined by fellow Brookliners Lisa Libin, Managing Director, Kelsey Wilson, Senior Account Manager, and Andrew Myers, Account Manager, for a very special podcast recording! To wrap the year up, Beyond PR decided to flip the script on our usual guest interview format and instead turned to local PR and Communications students to “Ask Brookline PR Anything”. For this episode, Shauna and the panel answered students’ burning questions about the world of communications, agency life, and everything in between. Tune in to this latest episode of Beyond PR to hear about a day in the life of a PR professional, stories about first roles in the industry, best and worst advice we have each received, what skills agencies look for in new applicants, and so much more. If you have ever wondered about the world of public relations or want to learn more about Brookline, this episode is one you certainly do not want to miss!…
For this season’s fifth episode of Beyond PR, host and Brookline PR’s Principal and Founder, Shauna MacDonald, is joined by Leah Hepner, a registered psychologist based in Calgary, for an informative and engaging discussion surrounding mental health and the heightened awareness on the importance of mental wellness that came about during the COVID-19 pandemic. Shauna and Leah discuss some of the biggest issues Leah is seeing in her practice as we emerge from COVID-19, how remote work and the return to the office is impacting mental health, trends she see’s emerging in school-aged children and their parents, and her biggest learnings from the pandemic and how she is able to apply these as we all adapt to the “new normal”. This episode is one we think is extremely valuable for anyone to listen to, especially parents, as Leah provides some terrific insight into a wide variety of mental health topics, from the home to school and work and everything in between. Tune in to this latest episode of Beyond PR to hear about all of this and more!…
It has been 18 months since our last panel where we analyzed how some of North America’s most prominent brands navigated and pivoted throughout the pandemic. For this episode, we welcomed our panel guests back to reflect on their experiences during the last few years, to get caught up on all of the exciting things they have each been up to since we chatted last and learn what they are most excited about now that the world is slowly returning to the ‘new normal’. Our guests Negin Kamali, Director of Public Relations for Princess Cruises, Tim Shipton, Executive Vice President of Communication with Oilers Entertainment Group, and Richard Bartrem, Vice President of Communications, Brand and Community Investment at WestJet return to touch on all of this and more in this latest episode of Beyond PR.…
In the spirit of honouring, learning and celebrating National Indigenous History Month and National Indigenous Peoples Day, we’re grateful to welcome Chief of Enoch Cree Nation, Chief Billy Morin Nahtokitopi (Sacred Rider) Wapikihew (White Eagle), to the Beyond PR Podcast for our third episode of our third season. As the youngest Chief in Enoch Cree Nations’ modern history and the 2020 Grand Chief of the 17 First Nations within the Confederacy of Treaty Six, Chief Morin shares what it means to him to bear the responsibility of so many leadership roles. As well, we learn more on how to collectively move forward in reconciliation for Canada and Indigenous Peoples. Be sure to subscribe to the Beyond PR to hear about our newest episodes as soon as they go live.…
For episode two of our third season, the Beyond PR podcast wanted to celebrate Mother’s Day this year by highlighting the working moms of Brookline PR! Shauna was joined by Managing Director Lisa Libin, Vice President Leanna Kruk, Account Director Nicole Tuncay, and Account Manager Rebecca Hurl to discuss balancing their jobs at the agency with all of the responsibilities that come with motherhood. From how being a mom has altered their approaches at work to the supports they are grateful for at Brookline for working moms, this episode is one that all parents can no doubt relate to. Be sure to subscribe to Beyond PR to hear about our newest episodes as soon as they go live.…
We are so excited to share that the Beyond PR podcast is BACK and to kick off our third season, we were thrilled to have the opportunity to sit down with a very special guest – Dr. Ken Parhar. Dr. Parhar is an Intensivist in both the General ICU and the Cardiovascular ICU at the Foothills Medical Center, a Clinical Associate Professor in the Department of Critical Care Medicine at the University of Calgary, as well as the section President for Critical Care in the Alberta Medical Association. Dr. Parhar joined the podcast as we neared the two-year mark from the outset of the COVID pandemic to speak about his experiences over the past 24 months and what life has been like for our healthcare heroes on the front lines. With such a timely topic and a really terrific guest, this episode is one you do not want to miss!…
After a brief hiatus over the summer, the Beyond PR podcast returns to wrap up Season 2 with a spectacular guest, Trent Fequet. Trent is the Founder and CEO of Steel River Group , an Indigenous owned diversified management and construction consortium that works with Indigenous Nations and groups to seek out and realize development opportunities with industry partners. Trent joined the podcast this month ahead of the inaugural National Day for Truth and Reconciliation to speak to what Canadians can do in allyship with Indigenous Nations and Groups, the great work that Steel River Group has been doing across the country, where the company is headed in the next 5 to 10 years, and so much more. With such a timely topic being discussed, you certainly don’t want to miss this episode!…
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