Implementing Self-service SaaS with Franciska Dethlefsen

Better Done Than Perfect

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2M ago 34:29

MP3•Thuis aflevering

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

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