))
Evolving Agency Landscape and AI's Impact in Marketing: B2Boring With Genesis Capunitan
Manage episode 422076833 series 3578279
Inhoud geleverd door Chris Rack. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chris Rack of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode, Chris and Genesis explore significant changes in the agency world and the rise of AI in marketing. They discuss the consolidation of agencies and the challenges it brings, the transformative role of AI in enhancing agency productivity, and the evolving relationship between branding and demand generation.
Key Highlights:
- Agency Consolidation: Exploring the cultural and process challenges in the agency world.
- AI in Marketing: Discussing generative AI's role in creativity and productivity, not as a job replacer.
- Branding vs. Demand Generation: Balancing long-term brand equity with immediate sales goals.
- Brand Exposure: Its critical role in lead generation and the importance of engaging campaigns.
- Bluebeam's Innovation: A case study on time-saving and error-prevention in software marketing.
- AI's Future Role: Predicting significant transformational changes in business due to AI.
To learn more about how pharosIQ can help you achieve your revenue goals, visit us here.
30 afleveringen
Delen
