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SaaS Giants Pay Them $300K Yearly for Optimization Secrets. Don't Miss Out on Boosting Your Conversions!
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In this episode, Sahil Patel, CEO of Spiralize, discusses predictive conversion rate optimization for B2B SaaS companies.
What Spiralize Does:
- Spiralize offers predictive conversion rate optimization by scraping and analyzing A/B tests from 34,000 websites.
- They identify successful A/B tests and implement them for clients to optimize conversions.
Understanding A/B Testing:
- Sahil explains A/B testing using the analogy of a clinical drug trial, emphasizing the importance of statistically significant results.
Scraping and Analysis Process:
- Spiralize utilizes their proprietary software to crawl the internet, capturing visual differences in A/B tests.
- They identify common elements across successful tests to determine proven winners.
Expertise and Value Proposition:
- Sahil highlights the expertise Spiralize brings by analyzing data from thousands of websites, providing insights beyond what individual companies can achieve.
- Spiralize offers a blend of product and service to address the challenges and complexities of A/B testing.
Customer Base and Business Model:
- Spiralize primarily serves B2B SaaS companies with at least 500 employees, spending $50,000 to $70,000 monthly on marketing.
- The company operates on a performance-based model, starting with a 90-day pilot followed by a monthly fee.
Acquisition Strategy and Market Focus:
- Spiralize relies on client referrals and relationships with CMOs, leveraging the frequent job changes in the industry.
- They target the B2B SaaS market due to its relative newness in conversion rate optimization, offering more opportunities for growth.
Team Structure and Engineering Role:
- Spiralize employs a team of software engineers to improve their proprietary software and assist clients in building and running A/B tests.
- Engineers focus on implementing significant changes in user experience rather than minor adjustments, maximizing impact.
Future Vision and Goals:
- Sahil envisions CRO becoming as essential as SEO, with Spiralize leading the industry in the next five to ten years.
- The company aims to democratize conversion rate optimization, making it a standard practice for all websites.
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