))
People-Centric GTM: Mark Kilen's Framework for B2B Growth
Manage episode 409125079 series 2856084
Inhoud geleverd door Vijay Damojipurapu. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Vijay Damojipurapu of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-first approaches in activating exponential growth for brands.
70 afleveringen
Delen
