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Ep 471 - Why Your Competitors Are Winning Your Customers with Jeff Brown
Manage episode 398436321 series 2979310
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Jeff Brown is a seasoned marketing professional and the founder of Box Six Marketing, with a deep understanding of the ever-changing landscape of the industry. His perspective on overcoming imposter syndrome and strategies for successful entrepreneurship is centered around the importance of adapting to current trends and capturing people's attention. Jeff emphasizes the need to stay updated with the evolving art of marketing and not treating it as a secondary task. He believes that many entrepreneurs fail to appeal to their audience because they ignore where people's attention is currently focused, such as social media. Jeff encourages entrepreneurs to push through challenges, have faith in their work, and continue creating content even when they don't see immediate results, as success often comes in small increments and requires persistence. Join Kim Thompson - Pinder and Jeff Brown on this episode of the Author to Authority podcast to learn more about his insights and strategies.
Episode Outline:
(00:05:19) Overcoming Imposter Syndrome Through Targeted Content Creation
(00:05:19) Overcoming Imposter Syndrome Through Targeted Content Creation
(00:09:14) The Journey of Entrepreneurship: Consistency, Effort,
and Resilience
and Resilience
(00:12:07) The Art of Controlling the Conversation
(00:21:28) The Importance of Consistent Effort and Faith
(00:25:40) The Power of Constant Adaptation in Entrepreneurship
(00:30:01) Creating Targeted and Engaging Content
(00:30:59) Enhancing Content Effectiveness through Targeted
Personas
Personas
Bio:
Jeff is visionary, but with a lot of experience in the trenches. He understands where to spend money and where to save. My business got a steady flow of cold leads just from their most basic marketing work. Great communication and follow through. Highly recommended. — John, Owner, Nashville Audio Productions 17 years of experience in marketing, Jeff saw the launch of Facebook to a global audience, the death of MySpace and the newer trends like YouTube Shorts, Google Performance Max, and how the highest attention channels can work for entrepreneurs and small business. The point isn't to be a social or SEO expert. It's about the ability to adapt to where the attention is at, then leverage it for maximum community growth and leverage.
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