Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Inhoud geleverd door Xperian. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Xperian of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Are you a Product Manager, who wants to learn Design?
Manage episode 301113289 series 2582188
Inhoud geleverd door Xperian. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Xperian of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Should you as a product manager consider attending and learning digital product design? Listen on...
--
The 16-week DPDI Bootcamp Journey will see you through
- 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design.
- 1:1 personal coaching.
- Community events and meet-ups organised by Maker's Guild Community.
Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi
--- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message21 afleveringen
DelenManage episode 301113289 series 2582188
Inhoud geleverd door Xperian. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Xperian of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Should you as a product manager consider attending and learning digital product design? Listen on...
--
The 16-week DPDI Bootcamp Journey will see you through
- 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design.
- 1:1 personal coaching.
- Community events and meet-ups organised by Maker's Guild Community.
Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi
--- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message21 afleveringen
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If you ever wanted to understand the instruction style, type of work you will do during DPDI this FAQ is for you! -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
With this FAQ, we want to answer the most common question we get from community and students like you. -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
If you are ever confused about what you will learn from DPDI, this clip should answer it. -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
What roles can you apply after finishing up DPDI? This clip should help you get an understanding... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Here are some methods to use that'll convince your company to pay for your DPDI Bootcamp, listen on... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Here's a snippet from the lead instructor on the coaching style thats setup for future DPDI Cohort Members. -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
A common question is about access to Bootcamp material after the DPDI Cohort is done. Listen on for a definitive answer... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Here's a quick clip on why job guarantee promises don't just rest on Xperian but also you. Listen on... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Here's a quick information on scholarship options we provide in DPDI. Listen on... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
A
Audio FAQs by Xperian
Application forms can be tricky but here is guide on how to properly apply and get selected into DPDI. -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Commitment is personal but let's give you an estimate on what to expect when you want to be a part of DPDI? -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Here's an explanation on the approach followed in the DPDI program. Listen On... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Confusion about the different pricing editions on DPDI, this should help you. Listen On... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Here's a quick introduction to the concept of "Radicals" which is a system for learning digital product design, well. -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
Should you as a product manager consider attending and learning digital product design? Listen on... -- The 16-week DPDI Bootcamp Journey will see you through 20 Radicals including Visual Perception, Cognitive Perception, Reflective Perception, User Experience Map, User Stories, Information Design, Interaction Design and Visual Design. 1:1 personal coaching. Community events and meet-ups organised by Maker's Guild Community. Sounds great? Apply for DPDI Bootcamp: https://xperian.xyz/dpdi --- Send in a voice message: https://podcasters.spotify.com/pod/show/xperian/message…
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