Podcasting for Career Growth: Niche Strategies and Marketing Plans with Britta Newly

Audience Growth Amplified

I had the pleasure of speaking with Britta Newly, a rising star in the podcasting world. Britta shares her journey from designing a podcast to attract ideal clients to the amazing results she achieved at a national conference. Here are some key takeaways from our discussion:

• The myth of oversaturation in podcasting: Britta challenges this idea, emphasizing the value of consistent lead sources and the importance of not being afraid to make mistakes and iterate in public.
• In-house production vs. outsourcing: Britta provides valuable insights for mid-sized companies, suggesting that they start by bootstrapping and then bring in an agency as they prove the concept and generate revenue.
• Leveraging technology for efficiency: Britta's use of tools like Calendly, Zapier, and Buzzsprout showcases the power of streamlining workflows to drive successful podcast production.

Tune in to the episode for more wisdom from Britta and gain valuable insights for your own podcasting journey. Connect with Britta on LinkedIn for further networking opportunities and podcast consulting.