Episode 351 - Denise Beckson talks about first jobs, recruiting as sales, and government relations

AttractionPros Podcast

Denise Beckson is the Vice President of Human Resources and Government Relations at Morey's Piers in Wildwood, NJ. With a wealth of experience spanning various roles within the attractions industry, including waterpark operations and lifeguarding, Denise brings a unique perspective to her current position. In this interview, Denise talks about first jobs, recruiting as sales, and government relations.

First jobs

"Today's youth, a lot of them want to work somewhere that there is a social give back."

Denise Beckson is deeply passionate about youth employment and its benefits. She emphasizes the importance of instilling a strong work ethic and sense of responsibility in young individuals. By showcasing well-known figures like Steve Jobs and Elon Musk, who started working as teens, Denise aims to highlight the value of early work experiences. At Morey's Piers, she orchestrates campaigns that not only attract attention but also promote the idea that jobs can be enjoyable and meaningful. From bumper car advertisements featuring prominent individuals to campaigns tied to local charitable causes, Denise ensures that recruiting efforts resonate with the target audience while aligning with the company's core values of fun and community engagement.

Recruiting as sales

"It's important in the recruiting field to make sure you're setting it apart, but you're being true to what it is that you do."

Denise's approach to recruiting transcends conventional methods by treating it as a sales endeavor. She believes in creating memorable experiences and fostering brand recognition to attract potential employees. Morey's Piers employs creative strategies such as utilizing edgy imagery, leveraging social media trends, and collaborating with local charitable organizations to make their recruitment campaigns stand out. By integrating elements like visual billboards and engaging social media content, they not only draw attention but also convey the message that working at Morey's Piers is both fun and socially impactful.

Government relations

"It's important that you understand what you're advocating for in the operational side of it."

In her role overseeing government relations, Denise is a fervent advocate for the attractions industry within legislative processes. She emphasizes the importance of understanding how regulations and policies affect employees, guests, and businesses. Denise encourages individuals to get involved in government relations by staying informed about local, state, and federal legislation. Whether through attending council meetings, joining advocacy committees in industry associations, or participating in political affairs conferences, she believes that collective action and informed engagement can influence policymakers and shape favorable outcomes for businesses and communities alike.

To learn more about Denise Beckson and Morey's Piers, visit the company's website at www.moreyspiers.com. To connect with Denise personally, she can be reached via email at [e-mail].

This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:

• Scheduling and correspondence by Kristen Karaliunas
• Audio and video editing by Abby Giganan

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