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How to Confidently Talk About What You Do: The 4As to a Compelling Personal Positioning Statement
Manage episode 378952849 series 3440416
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Question?
Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events?
Answer:
As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise, and compelling self-introduction is.
I introduced the 4As that can make your brand position statement super clear to confidently introduce yourself and your brand, both in-person and online.
It's not just about introducing yourself, it's also about understanding the challenges your audience faces, how you can assist them, and the results they can achieve with your help.
This simple framework and real-life example will help you easily answer the “So what do you do?” question so you can be relatable, remembered, and referred to all the right people
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Position Yourself to Propel Yourself.
Michelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities.
If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™.
Learn more MichelleBGriffin.com
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