Meat producers tango with consumer needs

Asian Agribiz Podcasts

With continued fractures in the global food space, we see production costs and the ensuing cost of goods weighing in on consumer purchase decisions. Still, there are green shoots to consider within meat production and retail. We see winners and losers in exploring changing consumer needs and how meat producers are keeping in step. There is a pivot among Japanese consumers from premium meat like beef to more affordable chicken. This could be a trend across the rest of Asia as producers ramp up capacity expansion and processing.