#412 - Expanding Your E-commerce Business into Europe with Melanie Katsaris' Tax & Compliance Expertise

AM/PM Podcast

Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert.

Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally.

Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask.

In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss:

• 00:00 - Expanding Global E-Commerce With Avask
• 02:42 - VIP Experience at Beyonce Concert
• 08:01 - Leveraging Technology for Business Growth
• 13:59 - Navigating Global E-Commerce Regulations
• 18:37 - Marketplace Regulations
• 20:24 - Navigating European E-Commerce Tax Regulations
• 23:29 - Amazon's Market Expansion in Europe
• 27:16 - EU VAT Compliance Regulations Impact Sellers
• 32:11 - International Tax Compliance and Reporting
• 34:23 - Navigating International Tax and E-Commerce
• 36:48 - Declaring Taxes and Customs
• 42:33 - Expanding International E-Commerce Compliance
• 43:21 - Global Shipping and Customs Impact
• 47:39 - Amazon's VAT Program Conclusion
• 49:23 - Amazon Sellers Facing Compliance Changes
• 56:13 - Kevin King’s Words of Wisdom