How Sonatafy Is Reshaping the Nearshore Software Landscape With Steve Taplin

America: Open for Business

Steve Taplin is the CEO of Sonatafy Technology, a leader in nearshore software development and services with a focus on leveraging top talent in Latin America. With a background at IBM and experience in private equity, Steve has over 30 years of experience in technology, having founded more than 30 companies. He's an authoritative voice in software services, specializing in custom software for operational improvement and growth. Steve contributes to Forbes and Entrepreneur, sharing insights on business and technology, covering an array of topics from tech trends to cultivating progressive company cultures.

In this episode…

The nearshore software development market is rapidly evolving, with companies seeking innovative solutions to meet their software needs. What makes a company stand out in this competitive landscape? How do they ensure quality, cultural fit, and employee satisfaction while leveraging top talent?

According to Steve Taplin, a pioneer in custom software development, the key lies in hiring full-time, bilingual engineers who work within the same timezone as their clients. He highlights that this approach not only improves communication and collaboration but also ensures that engineers feel valued and are more productive. By focusing on cultural alignment and competitive compensation, Steve emphasizes that employee satisfaction leads to lower attrition rates and higher quality outcomes for clients.

In this episode of America Open for Business, host Cameron Heffernan sits down with Steve Taplin, CEO of Sonatafy Technology, to discuss the transformative impact of nearshore software development. They explore the benefits of employing full-time engineers, the critical role of cultural fit in outsourcing, and the promising future of Latin America's IT industry. Tune in to learn how Sonatafy is setting new standards in the nearshore software landscape.