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#64 - Liz Male: Communicating Complexity: How to Craft Messages That Resonate and Tell Stories that win Hearts and Minds
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We explore the art of communicating technical subjects effectively with PR expert Liz Male MBE, focusing on how consistency in messaging builds trust and the power of storytelling to convey complex information.
• Communications in the built environment have improved but remain inconsistent across the industry
• Consistency in messaging is essential for building trust with your audience
• Effective communication starts with clear business objectives beyond just selling products
• Laser-focus on specific audience personas rather than trying to reach everyone
• Understand your audience's challenges, information sources, and influences deeply
• We are hardwired as humans to communicate and remember through stories
• Position your client as the hero of the story rather than your organisation
• Measure communications success through the four R's: Reach, Reaction, Resonance, and Results
• When communicating risk, focus on rewards and opportunities rather than just fear
• Purpose-driven organisations achieve the most effective communication outcomes
• Show your workings and be transparent about challenges to build credibility
• Open, honest communication during crises builds greater trust than deflecting responsibility
Visit airqualitymatters.net to connect with our sponsors and learn more about creating healthier built environments.
Liz Male LinkedIn
Check out the Air Quality Matters website for more information, updates and more. And the YouTube Channel
This Podcast is brought to you in partnership with.
21 Degrees
Aereco
Aico
Ultra Protect
InBiot
All great companies that share the podcast's passion for better air quality in the built environment. Supporting them helps support the show.
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1. #64 - Liz Male: Communicating Complexity: How to Craft Messages That Resonate and Tell Stories that win Hearts and Minds (00:00:00)
2. Introduction to Air Quality Communications (00:00:26)
3. The State of Communications in the Built Environment (00:02:33)
4. Personas: Understanding Your Target Audience (00:14:47)
5. The Power of Storytelling in Technical Communications (00:24:03)
6. Measuring Communications Success: The Four R's (00:37:47)
7. Communicating Risk Effectively (00:59:25)
8. Purpose-Driven Communications (01:07:58)
9. From Art to Construction: Liz's Career Journey (01:28:59)
10. Trustmark and Building Safety Advocacy (01:43:19)
11. Lessons from Grenfell and Crisis Communications (01:43:19)
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