AI & Marketing: AI with Arun Show: Episode 12 with IIM Ahmedabad's Prof Anand Jaiswal

AI with Arun Show

Prof Anand Kumar Jaiswal is a renowned Professor of Marketing at the Indian Institute of Management Ahmedabad ( @IIMA-OFFICIAL ), a Research Fellow at the Snyder Innovation Management Center, @SyracuseU His expertise extends to executive training and development programs for numerous Indian and multinational corporations, including @PepsiCo @Novartis #Fullerton #hdfclife ,#Daimler , Quess Corp Limited, Cummins India Limited, #iocl (Indian Oil Corporation Limited, Larsen & Toubro Limited (L&T), Life Insurance Company (LIC), Gorkha Breweries, and Hindustan Aeronautics Limited (HAL). He has also undertaken consulting projects and assignments for organizations like Sanofi-Aventis, Novo Nordisk, Novo Nordisk Region International Operations, General Electric, Institute of Design, Illinois Institute of Technology Chicago, and Research International. Dr. Jaiswal's research achievements are widely recognized. He has received numerous awards, including the Distinguished Young Professor Award at IIM Ahmedabad and finalist recognition for the Skolkovo Best Paper Award. He is a prolific author of impactful case studies, several of which have become bestsellers at Harvard Business Publishing . These cases are used in classrooms and corporations around the world Prof Jaiswal holds a PhD or FPM from XLRI Jamshedpur Navigate your way thru the video: 0:00 - Introductions 1:02 - Professor Anand's Background 4:22 - Challenges Faced by Marketers Today 9:25 - Promising Applications of AI in Marketing 18:42 - Downsides of AI and How It Can Affect Customer Service 23:22 - How AI Can Help in Content Creation and Delivery 28:12 - The Impact of AI on Education 33:21 - Future Trends in Marketing and the Role of AI 38:22 - How AI Can Improve Customer Satisfaction 41:12 - Rapid fire round with Prof Anand - One AI Skill Everyone Should Learn 42:12 - Daily Tasks That Can Be Automated by AI 45:16 - Conclusion #IIMAhmedabad #MarketingProfessor #ExecutiveTraining #BusinessResearch #MarketingResearch#AwardWinningResearch #genai #SkolkovoBestPaperAward#CaseWritingCompetition #BusinessCaseStudies#HarvardBusinessPublishing#BestSellingCases #aiwitharunshow #harvard #frugalInnovation #MarketingForGood #AI#ArtificialIntelligence#Marketing#DigitalMarketing#FutureofMarketing#AIinMarketing#MarketingAutomation#MarTech#AIinEducation#AIinContentCreation#CustomerSatisfaction#AICustomerService#AIandEducation#FutureofAI#AIExpert