))
"AI Controversies & Experiential Successes: Unpacking Veen Bosch & Keuning, Georgia Tech's Chameleon, and Warner Bros. Discovery's Beetlejuice Activation"
Manage episode 449805730 series 3564238
Inhoud geleverd door Stan Berteloot. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Stan Berteloot of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to protect images from facial recognition without disturbing image quality, offering potential solutions for online privacy. Further, moving from technology to entertainment, we delve into the growing trend of experiential marketing. We discuss the successful launch of Warner Bros. Discovery's immersive "afterlife experience" for Beetlejuice fans and the future of brand awareness for popular IPs driven by this marketing strategy.
…
continue reading
- https://www.theguardian.com/books/2024/nov/11/it-gets-more-and-more-confused-can-ai-replace-translators
- https://www.futurity.org/ai-mask-facial-recognition-chameleon-3256762/
- https://www.marketingbrew.com/stories/2024/10/31/step-into-that-world-why-warner-bros-prime-video-and-netflix-are-all-in-on-experiential-marketing
- https://www.elenaverna.com/p/you-dont-need-to-build-a-personal
- https://www.growthunhinged.com/p/how-to-build-your-early-gtm-strategy
219 afleveringen
Delen
