JESSIE LIZAK - Cold Email Tech Stack 101

After Hours Entrepreneur with Mark Savant

Jessie Lizak is a fractional CMO and marketing consultant. She is founder & CEO of Reveting, a company dedicated to empowering both individuals and teams in building and elevating their personal brands, with a special focus on LinkedIn and Live Streaming.

Today, Jessie walks us through avoiding email landmines that could sabotage your domain reputation, taps into the latest multi-domain sending tools, and reveals how artificial intelligence can amp up your email game. Get ready to level up your sales with strategies that keep you out of the spam folder and in front of your ideal customers.

Takeaways:

1. Protect your primary domain.
2. Personalization at scale.
3. Manage your leads wisely.

Connect with Jessie Lizak
LinkedIn: https://www.linkedin.com/in/jessie-lizak
Website: https://www.reveting.com
Connect with Mark Savant
Instagram: https://www.instagram.com/marksavantmedia
LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145
Timestamps:
00:00 Cold email, LinkedIn branding, audience connection strategies.
05:25 Maximize inbox delivery and relevance for legitimacy.
07:35 AI tools pull data to customize messaging.
11:37 Utilizing Lead Magic and Apollo for enrichment.
15:24 Sending short cold emails pitching podcast production.
17:58 Focus on positive replies for higher response rate.
20:13 Planning to expand, follow on LinkedIn.

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Hoofdstukken

1. Cold email, LinkedIn branding, audience connection strategies. (00:00:00)

2. Maximize inbox delivery and relevance for legitimacy. (00:05:25)

3. AI tools pull data to customize messaging. (00:07:35)

4. Utilizing Lead Magic and Apollo for enrichment. (00:11:37)

5. Sending short cold emails pitching podcast production. (00:15:24)

6. Focus on positive replies for a higher response rate. (00:17:58)

7. Planning to expand, follow on LinkedIn (00:20:13)