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After Aston I... became an award-winning cocktail entrepreneur
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In this episode, Katrina and Geoff sit down with Aston alumna Grace Ubawuchi, Founder and CEO of the innovative frozen cocktail brand Xīn and Voltaire.
Grace takes us through her journey from being a Business and International Relations student at Aston University to becoming a trailblazer in the drinks industry.
Throughout the conversation, Grace emphasizes the importance of problem-solving and tenacity in entrepreneurship, highlighting the challenges she faced in freezing alcohol and establishing a temperature-controlled logistical chain for product distribution. She also talks about winning this year’s KPMG Black Entrepreneurs’ Award, her ambition for international expansion, and the importance of failure.
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