Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Inhoud geleverd door AdTechGod, The AdTech God and The AdTech God. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door AdTechGod, The AdTech God and The AdTech God of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Overeenkomstig met AdTechGod Pod
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Ep. 57 The Rise of CTV: Trends in Advertising with John Rogers from Nexxen
Manage episode 453424795 series 3510460
Inhoud geleverd door AdTechGod, The AdTech God and The AdTech God. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door AdTechGod, The AdTech God and The AdTech God of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen.
The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV.
John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education.
Takeaways:
- John's career began at Advertising.com in 2002.
- The culture at Advertising.com shaped many industry leaders.
- Daily management meetings foster accountability and performance.
- Nexxen's strategy includes both DSP and SSP capabilities.
- CTV is a significant growth area in advertising.
- Transparency is crucial for building trust with clients.
- The evolution of ad tech requires adapting to new demands.
- Leadership development is a passion for John.
- John values the connections made throughout his career.
- The future of ad tech will focus on data-driven solutions.
Chapters
00:00 The Journey Begins: John's Early Career in Ad Tech
10:09 Navigating the Evolving Landscape of Supply and Demand
14:50 Trends in Ad Tech: CTV and Market Dynamics
19:20 The Importance of Transparency in Advertising
24:34 Future Aspirations: Beyond Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
69 afleveringen
Delen
Manage episode 453424795 series 3510460
Inhoud geleverd door AdTechGod, The AdTech God and The AdTech God. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door AdTechGod, The AdTech God and The AdTech God of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen.
The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV.
John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education.
Takeaways:
- John's career began at Advertising.com in 2002.
- The culture at Advertising.com shaped many industry leaders.
- Daily management meetings foster accountability and performance.
- Nexxen's strategy includes both DSP and SSP capabilities.
- CTV is a significant growth area in advertising.
- Transparency is crucial for building trust with clients.
- The evolution of ad tech requires adapting to new demands.
- Leadership development is a passion for John.
- John values the connections made throughout his career.
- The future of ad tech will focus on data-driven solutions.
Chapters
00:00 The Journey Begins: John's Early Career in Ad Tech
10:09 Navigating the Evolving Landscape of Supply and Demand
14:50 Trends in Ad Tech: CTV and Market Dynamics
19:20 The Importance of Transparency in Advertising
24:34 Future Aspirations: Beyond Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
69 afleveringen
Semua episod
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Overeenkomstig met AdTechGod Pod
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
…
continue reading
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