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Episode 15. Finale. The Media Price Wars, Media Kickbacks, Jon Mandel and where we go from here. Lessons.
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The last Episode in our Story brings us to today.
What I set out to understand The Story of Advertising and the reason for a current downfall or, a collapse in advertising standards.
We started with the brands from the Egyptians BC, the development of brands through the 1800-1900s with Pears Soap, Wrigleys, Coca Cola and The Industrial r
Revolution. The development of media, notably Marconi’s Radio and Baird’s TV. The Sony transistor radio.
The delay in a developed advertising ecosystem through World War one, The Great Depression, World War Two and the Cold War.
The advent of the 1950’s Madmen generation and then the shift in the 1970’s and 80’s away from Madison Avenue to Soho London.
The greed is good generation of the 1990s and then the formation in the 2000s of The infamous Advertising Holding Company and the new breed of grey financial men running Advertising Agencies.
Then the Split into Media Agencies and creative Agencies as 2 entities, breaking up the full service Agency model.
More or less, where we are now.
A media led advertising industry and not a creative led one run by people who don’t come from the craft of advertising. And how Jon Mandel became to be called 'the most hated man advertising'....
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.
A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and once Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member
Stuart@admatic.ie
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