1032: Power Talk Friday: Shayna Pellino of 4DBiz: The Four Growth Markers of Successful Businesses

A Well-Designed Business® | Interior Design Business Podcast

Today With Shayna Pellino:

Welcome to A Well-Designed Business. If you're feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you.

My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business owners. Through her work with designers - about 20 new conversations every month - she's noticed a common thread: many are stuck in Growth Marker 1, doing everything themselves. Today, she's breaking down what it takes to move beyond that stage, sharing her hybrid pricing approach, and most importantly, helping you understand if you're ready for that transition.

But here's the thing - before she tells you how to fix it, Shayna emphasizes that you have to be ready for it and actually want it. It's about more than just implementing new systems; it's about fundamentally changing how you operate your business.

LuAnn Nigara and Shayna Pellino's Ah-Ha Moments

“It really just simply comes down to if you want to run a business, you have to have clean processes and systems so you can step away and they can run themselves,” - Shayna Pellino

“There isn’t one technology out there that is going to solve every piece of this process. It doesn't really matter how you get things done. As long as we carve it out, it's consistent, and other people know exactly how it gets done,” -Shayna Pellino

More About Shayna Pellino

Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.

After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.

In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry.

Connect with Shayna Pellino

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Client testimonial, Hannah Lowe Interiors

Client testimonial, Leone Interior Designs

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Mydoma Studio

Other Shows:

AWDB #923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

AWDB #990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business