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How to build a content engine for Dark Social - with Chris Walker
Manage episode 423581943 series 3579554
Inhoud geleverd door Erik Jacobson and Erik Jacobson from Hatch. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Erik Jacobson and Erik Jacobson from Hatch of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024.
Here's what we covered:
- Chris’s content background
- Why organic social content is the #1 driver for effective marketing today
- How Dark Social works to build trust
- The content engine playbook
- Why a recurring live event is ideal
- How to get better at producing quality content
- Running an efficient content production process
- AI use cases in the content process
- How to pitch this strategy to your leadership team
- Creating your own podcast vs. podcast guesting
- Strategies to grow a podcast
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to www.hatch.fm.
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