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Ep 84. beatBread: Understanding Alternative Financing Models for Independent Artists & Labels - Conversation with Matthew Tilley Head of Artist and Industry Development at beatBread
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In this episode we had the privilege of talking with Matthew Tilley, Head of Artist and Industry Development at beatBread. With a proven-track record of success in Global Marketing and Fan Engagement and remarkable companies like EMI, 300 Entertainment and Universal Music Group; Matthew is now challenging the financial order of the Music Business at beatBread. Understanding the economic intricacies of the independent artists and labels, the importance of data-science for advance calculation and defying previous concepts of traditional funding models are all subjects of this conversation.
Detail
(00:00) Introduction
(02:32) beatBread: Primary Steps and Current Status of the company
(04:12) beatBread Partnership Model: Alliances with Independent Labels & Independent Labels
(06:20) What should an Independent Artist should look at when negotiating a Recording Agreement?
(13:15) The Evolution of Records Labels Into Service Companies: Competition Based on Quality of Service
(15:49) Understanding the Upcoming Trends for Major Labels in New Music
(19:47) The Importance of Data-Science for Partnership Selection
(23:20) How To Spot The Shark: How does beatBread protects from scams?
(26:21) The “Cultural Footprint” as a major factor for an Artist Streaming Performance
(28:22) Artist Advocacy Council and other Artist-Oriented Initiatives
(30:02) Investment Trends in Developing and Mid-Level Artists
(34:43) Qualified Investing vs. Fan Funding Model in the Music Industry
(38:31) Prospects of Change in the Streaming Model
(41:53) Key Components that the traditional participants do not understand
(44:47) The Evolution of the Independent Scene and the Financial Investors
(46:52) Closing Words
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