Affiliate Marketing Tips & Tricks For Ecommerce Brands

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Noah Tucker, founder and CEO of Social Snowball, to discuss affiliate marketing for e-commerce brands. The episode starts with light conversation about the weather before diving into the main topic: how affiliate marketing has evolved over the years. Noah explains that while traditional affiliate marketing involved publishers, bloggers, and review sites, today's landscape includes a broader range of affiliates such as influencers, creators, and even customers. This evolution has led to the development of platforms like Social Snowball, which cater to modern e-commerce needs by providing streamlined and efficient affiliate management tools.

Noah shares his journey from working on the brand side of e-commerce to founding Social Snowball. His experience with outdated and cumbersome affiliate tools motivated him to create a solution tailored for contemporary e-commerce brands. He highlights the importance of treating affiliates as a valuable customer acquisition channel and discusses how Social Snowball addresses common pain points like manual processes and clunky interfaces. By providing an intuitive and automated platform, Social Snowball helps brands turn their customers into affiliates and manage influencer partnerships more effectively.

The conversation shifts to the benefits of affiliate marketing, emphasizing its role as a diversified and owned acquisition channel. Unlike paid advertising channels like Meta and Google, affiliate programs allow brands to control their customer acquisition costs and reduce dependency on unpredictable external factors. Noah explains that treating affiliates as valuable partners and providing them with the right incentives can significantly boost a brand's growth. He also touches on the concept of influencer marketing becoming more focused on generating new customer revenue rather than just impressions and brand awareness.

Noah provides practical advice for setting up and optimizing affiliate programs. He suggests starting with low-maintenance initiatives like turning customers into affiliates by providing them with shareable links and offering cash incentives. For more advanced strategies, he recommends influencer seeding programs and continuous engagement through automated email sequences and giveaways. Noah also addresses the issue of affiliate fraud, introducing Social Snowball’s Safe Links tool that prevents coupon abuse and ensures program integrity. The episode concludes with Noah’s insights on future trends in affiliate marketing, predicting that the democratization of affiliate opportunities will continue to expand, allowing anyone to become an affiliate and drive sales for brands.
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Noah Tucker LinkedIn: https://www.linkedin.com/in/noah-tucker-%E2%98%83%EF%B8%8F-71a294154/

Social Snowball: https://socialsnowball.io/
https://www.stryde.com/affiliate-marketing-for-ecommerce-brands/

Hoofdstukken

1. Affiliate Marketing vs Influencer Marketing (00:00:00)

2. Customer Acquisition Strategies Through Affiliates (00:12:33)

3. Optimizing Affiliate Programs for Best Results (00:16:59)

4. Affiliate Marketing Trends and Solutions (00:24:45)