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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ice Cave Radio | A Star Wars Unlimited Podcast
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Inhoud geleverd door wamparadiopodcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door wamparadiopodcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Ice Cave Radio digs into the headlines, strategies, decks and discussions surrounding FFG’s Star Wars: Unlimited TCG. Hosted by industry veterans Matt ’Flake’ Di Marco, Erik ’DoA’ Lonnquist, and Darick ’Charm3r’ Oswalt, ICR is a weekly show about Star Wars and card gaming.
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91 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 3484921
Inhoud geleverd door wamparadiopodcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door wamparadiopodcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Ice Cave Radio digs into the headlines, strategies, decks and discussions surrounding FFG’s Star Wars: Unlimited TCG. Hosted by industry veterans Matt ’Flake’ Di Marco, Erik ’DoA’ Lonnquist, and Darick ’Charm3r’ Oswalt, ICR is a weekly show about Star Wars and card gaming.
…
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91 afleveringen
Tous les épisodes
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1 PQ Tournament Talk & Bad Feeling Mailbag is Back! | Ice Cave Radio Episode 72 1:31:19
1:31:19
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00:09 Welcome & PQ Results Discussion 08:46 Cave Poll of the Week 22:36 Spoiler Discussion 01:19:55 Return of the Bad Feeling Mailbag Welcome to Ice Cave Radio episode seventy-two! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@charm3r.com on BS) discuss some of the decks that performed well at Planetary Qualifiers over the weekend. They also cover the most recent cards spoiled for Jump to Lightspeed, as well as go over the results of the Cave Poll of the Week. Finally, this episode marks the return of the Bad Feeling Mailbag! Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio Spotify: https://open.spotify.com/show/6wtPPpe22GobWeLIl5nvJe?si=4b991f5e31e149fc…
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1 Exclusive JTL Card Reveals! (And other SWU News) | Ice Cave Radio Episode 71 1:10:39
1:10:39
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00:09 Welcome! 03:41 Tournament News 09:33 Spoiler Discussion 01:04:03 EXCLUSIVE Jump to Lightspeed Reveals Welcome to Ice Cave Radio episode seventy-one! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) reveal two BRAND NEW cards from the upcoming set Jump to Lightspeed! They also go over the recent competitive event announcements and look over other cards revealed this week. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio Spotify: https://open.spotify.com/show/6wtPPpe22GobWeLIl5nvJe?si=4b991f5e31e149fc…
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1 SWU Rotation Announcement! | Ice Cave Radio Episode 70 1:20:43
1:20:43
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00:09 Welcome! 04:46 Cave Poll 08:51 Rotation & Live Stream News 23:10 Spoiler Discussion Welcome to Ice Cave Radio episode seventy! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) talk about the Premiere Play set rotation announcement that was made during the FFG livestream. They also go over the most recent cards that were spoiled, AND this episode feature the return of the Cave Poll. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
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1 Thrawn & His Pawns | Ice Cave Radio Episode 69 1:14:59
1:14:59
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00:09 Welcome! 03:42 Jumpt to Lightspeed Spoiler Review Welcome to Ice Cave Radio episode sixty nine! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) continue to look at the Jump to Lightspeed card reveals. There is a lot to be excited about in the next set. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
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1 New Year, Same Cave | Ice Cave Radio Episode 68 1:14:53
1:14:53
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00:09 Welcome! 09:07 News Roundup & Spoiler Review Welcome to Ice Cave Radio episode sixty eight! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) finally return after the holidays to talk about all the Jump to Lightspeed spoilers that have been recently revealed. They also go over the competitive play announcements covering Regional and Sector Qualifiers. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
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1 Jump To Lightspeed Announced! | Ice Cave Radio Episode 67 1:30:15
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00:09 Welcome! 03:35 Cave Poll of the Week 13:19 Jump to Lightspeed News! Welcome to Ice Cave Radio episode sixty seven! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) talk about the Jump to Lightspeed announcements released today. The community ultimately chose Padme, so we do our best to make things interesting. We also cover our most recent Cave Poll results. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
00:09 Welcome! 02:39 Bad Feeling Mailbag is back! 08:52 Padme Deck Building Welcome to Ice Cave Radio episode sixty six! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) build a deck based on the results of a Discord poll. The community ultimately chose Padme, so we do our best to make things interesting. We also FINALLY get back to answering mailbag questions. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
00:09 Welcome! 06:10 Cave Poll of the Week 11:35 Boba Fett Suspension Discussion Welcome to Ice Cave Radio episode sixty five! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) talk about the major changes coming to the Premiere format. With Boba Fett being suspended, what leaders are likely to replace him? We also FINALLY get back to discussing our Cave Poll of the Week. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
00:09 Welcome! 06:16 Decks to Prepare For! Welcome to Ice Cave Radio episode sixty four! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) try to help you prepare for your upcoming Store Showdown! This episode goes over decks that you should expect to see at your event and talks about why those decks are powerful contenders. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
00:09 Welcome! 02:15 Cave Poll of the Week 06:43 CARD REVEAL 11:29 Decks featuring the new card Welcome to Ice Cave Radio episode sixty three! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) reveal a brand new card coming in Twilight of the Republic. Then, they both provide a deck that features the new card revealed. Also, the Cave Poll of the Week returns! Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
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1 Twilight of the Republic Spoiler Review Episode! | Ice Cave Radio Episode 62 1:52:44
1:52:44
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00:09 Welcome! 07:53 Spoiler Breakdown Begins Welcome to Ice Cave Radio episode sixty two! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) review all the cards revealed for Twilight of the Republic that they haven't covered so far. This one is a bit longer than most episodes, so strap in for a deep breakdown. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
00:09 Welcome! 00:10 Literally the rest of the episode Welcome to Ice Cave Radio episode sixty one! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) review the decks they built for the Ice Cave Showdown. This episode is a bit different from our normal structure, but things will be returning to normal next week when we go over cards spoiled from Twilight of the Republic. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
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1 Tips To Help New Players Improve | Ice Cave Radio Episode 60 1:03:10
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00:09 Welcome! 03:22 Cave Poll 14:18 New Card Reveals 26:35 Tips To Help New Players Improve Welcome to Ice Cave Radio episode sixty! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) talk about the most recent card reveals and the results of the most recent Cave Poll. They offer some tips for new players to help them improve as a player when they hit a plateau. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
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1 These Cards NEED An Answer! | Ice Cave Radio Episode 59 1:11:27
1:11:27
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00:09 Welcome! 07:03 Cave Poll 17:34 New Card Reveals 29:48 Cards That NEED Answers Welcome to Ice Cave Radio episode fifty-nine! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) talk about the most recent card reveals and the results of the most recent Cave Poll. They also dive into certain cards that NEED an answer, and how to approach deck building with critical opposing cards in mind. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Twitter.com/IceCaveRadio…
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1 SWU News! ICR Announcemnt! Gar Saxon Deck Building! OH MY | Ice Cave Radio Episode 58 1:09:54
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00:09 Welcome! 08:45 Cave Poll 30:16 SWU News from Gen Con 30:17 Ice Cave Radio Project Announcement 35:44 Building a Gar Saxon Deck Welcome to Ice Cave Radio episode fifty-eight! This week, Erik 'Doa' Lonnquist (@ggDoa) and Darick 'CHARM3R' Oswalt (@thatCharm3r) talk about the reveals and announcements from Gen Con. Ice Cave Radio announces an upcoming project! They also build a Gar Saxon deck on the show, to give another example of building a deck from scratch. Join the Ice Cave Discord: https://discord.gg/RVdm2T2Vem Ice Cave Patreon: https://patreon.com/icecaveradio ICR merch: http://www.berrygoodembroidery.com/ice-cave-radio Check out INVASION at http://invasioncnc.ca and use code 'ICECAVE5' to get 5% off SWU singles, and 3% off SWU sealed product. Twitter.com/IceCaveRadio…
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