Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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#6 - I can only apologise for the singing in this one
Manage episode 348344834 series 3412451
Inhoud geleverd door Mark Deeks. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mark Deeks of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The sixth episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. CONTENT WARNING: There is a brief period of very bad falsetto singing in this episode. I was caught up in the mood, sorry.
Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1
Follow me on Twitter at @MarkDeeksNBA or send feedback/your scores/unrelated pet pictures to mark.s.deeks@gmail.com.
11 afleveringen
DelenManage episode 348344834 series 3412451
Inhoud geleverd door Mark Deeks. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Mark Deeks of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The sixth episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. CONTENT WARNING: There is a brief period of very bad falsetto singing in this episode. I was caught up in the mood, sorry.
Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1
Follow me on Twitter at @MarkDeeksNBA or send feedback/your scores/unrelated pet pictures to mark.s.deeks@gmail.com.
11 afleveringen
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25 Questions In About 8 Minutes Or So
This is not a murder podcast, except for when it is. Instead, it is a quickfire general knowledge quiz podcast, with a focus on efficiency. It's not for everyone, but might it be for you? Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 . Use Amazon Smile to donate a portion of the revenues to your favourite charity! Follow me on Twitter at @MarkDeeksNBA or send emails to mark.s.deeks@gmail.com .…
2
25 Questions In About 8 Minutes Or So
This podcast doesn't have a ten-minute intro. It doesn't even have a ten-minute total run time. 25 Questions In About 8 Minutes Or So, by Mark Deeks, is a quickfire quiz pod, in which we (I) ask what are hopefully good general knowledge questions, and don't try to sell you anything. Well, except one book. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 . Use Amazon Smile to donate a portion of the revenues to your favourite charity! Follow me on Twitter at @MarkDeeksNBA or send emails to mark.s.deeks@gmail.com .…
2
25 Questions In About 8 Minutes Or So
Some podcasts have about 15 minutes of filler. This one doesn't. This is the ninth episode of the new quickfire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. And one of the questions is about a spayed cat. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 . Use Amazon Smile to donate a portion of the revenues to your favourite charity! Follow me on Twitter at @MarkDeeksNBA or send emails to mark.s.deeks@gmail.com .…
2
25 Questions In About 8 Minutes Or So
Quick-fire quiz! 25 general knowledge questions - mixed topics, mixed difficulty - knocked out in only eight minutes or so. Perfect for people who love quizzing podcasts, but who do not like protracted 15-minute intros quite as much. Topics in this edition include mackerel, Rod Stewart, Madame Tussauds and at least one cat. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 . Use Amazon Smile to donate a portion of the revenues to your favourite charity! Follow me on Twitter at @MarkDeeksNBA or email me at mark.s.deeks@gmail.com.…
The seventh episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. Includes questions on perfume, diseases, SEGA consoles and being mutilated by animals. So, something for everyone there. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 . Use Amazon Smile to donate a portion of the revenues to your favourite charity! Follow me on Twitter at @MarkDeeksNBA or send emails to mark.s.deeks@gmail.com.…
The sixth episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. CONTENT WARNING: There is a brief period of very bad falsetto singing in this episode. I was caught up in the mood, sorry. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 Follow me on Twitter at @MarkDeeksNBA or send feedback/your scores/unrelated pet pictures to mark.s.deeks@gmail.com.…
The fifth episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. I almost break into song during this episode. And for that, I can only apologise. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 Follow me on Twitter at @MarkDeeksNBA or send glowing feedback/acerbic critiques to mark.s.deeks@gmail.com.…
The fourth of four (thus far) episodes of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. Spoken in the kind of dispassionate voice you might more commonly associate with a bailiff or insurance claims handler. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1 Follow me on Twitter at @MarkDeeksNBA before Elon Musk fully euthanises the place.…
The third episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. A highly scientific series of algorithms designed to ensure a variety of subjects are covered in each episode appear not to have worked very well, and the questions in this episode lean heavily British. Mind you, so does the accent. Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1…
2
25 Questions In About 8 Minutes Or So
The second episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. Includes a mouse, two pigs, and a fundamental misunderstanding of the podcast medium. Collins Ultimate Quiz Night, the book used for this thing: https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1…
2
25 Questions In About 8 Minutes Or So
The first episode of the new rapid-fire quiz podcast, 25 Questions In About 8 Minutes Or So, by Mark Deeks. Includes questions on a dam, a bird, a nut and a fire. All questions taken from this incredibly yellow book, Collins Ultimate Quiz Night, the book used for questions - https://smile.amazon.co.uk/Collins-Ultimate-Night-Puzzle-Books/dp/0008541604?sa-no-redirect=1…
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