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Inhoud geleverd door Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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S23EP03: Psychographics vs Demographics

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Manage episode 410580402 series 2552346
Inhoud geleverd door Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

  continue reading

221 afleveringen

Artwork
iconDelen
 
Manage episode 410580402 series 2552346
Inhoud geleverd door Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

  continue reading

221 afleveringen

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