Beste Refine And Focus podcasts (2024)

Bad inputs result in bad outputs. If your customer insights are flawed, they are going to result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. If you aren’t doing your customer research right. You are signing up for failure. Here are the 5 most avoidable and yet common mistakes we have ob…

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E20 - Gen-Z Expectations of Their Employer 34:36

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2y ago34:36

34:36

A candid conversation with Gen-Z. Just as Gen-Z began their entry into the workforce, they experienced the pandemic, shifting global trends, and massively new ways of working. Born digital and more in touch with their purpose than previous generations, Gen-Z brings new expectations of what they expect from work, work life balance, and their own rol…

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E19 - How To Not Let Your Customer Service Suck 32:47

2y ago32:47

32:47

When was the last time you called any customer service and were helped immediately? It certainly wasn’t in the past 2 years. Why must we hold for hours, and once we finally get a hold of an agent, why does the service almost never meet our expectations? To find out we asked a few business leaders to their “why” behind the current state of customer …

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E18– Designing a Meaningful Internship 30:59

3+ y ago30:59

30:59

If you're not leveraging the minds of the future in your company, you could be missing out on a lot of untapped potential. At refine+focus, we've learned it's not just about hiring for enthusiastic young individuals but crafting an experience that is fulfilling for all parties involved. It takes time and effort, but it's worth it when it's executed…

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E17– Gen Z Women Talk Gen Z Marketing 1:01:52

3+ y ago1:01:52

1:01:52

As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions. By listening to the real-life stories and favorite brands of Gen Z women, we gain insights that statistics simply cannot provide. From thoughts on authenticity to campaigns that…

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E16– The Edge that Hobbies Brings 52:22

3+ y ago52:22

52:22

Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company. Engaging in meaningful activities helps to unlock our creative and curious side. We've found that hobbies look different for everyone: why we choose the ones w…

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E15– Marketing To Women 22:42

3+ y ago22:42

22:42

Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions. So what does missing the mark look like? Pink it and shrink it, overgeneralizing, selective empowerment to name just a few. Women …

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E12– Ask Better Questions 32:46

3+ y ago32:46

32:46

Not all questions are created equal. While no question is a bad one, some are those that clarify while some are the keys to unlocking a new business opportunity. Marketers know that the framing of the question can largely impact the response, so how exactly do you create the question that gives you an authentic answer? What does an authentic answer…

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E13– From Plan To Action 26:46

3+ y ago26:46

26:46

You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase. Inevitably you're thinking, "What if something goes wrong? What if we have to change the plan? What if the plan fails?" Understand the process of plan to action with masters o…

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E14– Innovation And Food 27:38

3+ y ago27:38

27:38

Innovation can extend to every area of life, it is not isolated in an office. The nuances of techniques, spices, ratios, even the design of the kitchen can be a way to unlock the nuances of ideation. Even the courage to attempt a recipe can translate to overcoming the fear of innovation. The diversity of cuisine can teach us the many ways a company…

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E11– Becoming A Serial Innovator 24:28

3+ y ago24:28

24:28

Once is chance. Twice is coincidence. Three times is...a serial innovator. It is not about waiting for an idea to strike you in the shower or a dream to show you the solution. In reality, it is 5 basic components of your work environment that turn one successful idea into many. Especially in our current climate, being innovative is not just a plus,…

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E10– Planning Your Strategic Plan 27:40

3+ y ago27:40

27:40

We are all for spontaneity at refine + focus, but not when it comes to strategic planning. Would you go schedule a meeting without a topic, pitch an idea without having an idea, take a hike in the mountains without any gear? We hope not! So why do so many forget to plan their strategic plan? Today we revise the cliche 'from plan to action' to be 'p…

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E9– Reclaim Authentic Networking 38:08

3+ y ago38:08

38:08

We know you are more than the job title under your LinkedIn username, more than the company you work for or own, and more than the college you graduated from. You are a unique accumulation of experiences, talents, passions, and goals that got you to that job title, that company, that diploma. It seems obvious to note these things, but forgetting th…

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E8– Professionals On TikTok 19:51

3+ y ago19:51

19:51

You have 60 seconds to pitch your business to a fast-paced world...1,2,3, go! What would you say? How would you make your audience stop, listen, rewatch, and like? How would you convince them to follow? We know this sounds terrifying, but fear is a small price to pay for free marketing. This new and continually growing channel uses a sophisticated …

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E7– Build Online Communities 21:28

3+ y ago21:28

21:28

We miss the days of spontaneous interactions with coworkers in the break room, visitors at our desks to ask how our day is, and elevator conversations with strangers that become friends. These small connections are the spice of life. We're here to tell you that you don't have to give up on this necessary seasoning! Replace the walk to the break roo…

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E5– Where To Find Creativity 18:33

4y ago18:33

18:33

The word is creativity—not an inherent trait, but a skill that anyone can build. It’s vital to generating novel ideas that push boundaries and drive innovation, and it makes for dynamic and predictive problem-solving. It is small and everyday changes that produce the best results, and a commitment to two key lifestyles: diversity and curiosity. Lea…

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E2–10x Your Curious Culture 28:15

4y ago28:15

28:15

Get curious about curiosity. How do we shape it? How can we leverage it? What are its limitations and strengths? What does it take to foster a curious environment? In the modern world, curiosity is not just a buzzword. It is an essential component of innovation, ideation, and progress, and the research proves its benefits– research that came about …

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E4– Be A Better Strategic Planner 39:40

4y ago39:40

39:40

When you think of frameworks, chances are you think of lines, boxes, broad labels, arrows, and the word “ugh.” Maybe you think of the feeling of having to decide which framework for when, who, what objective, and, again, the word “ugh.” In reality, we often think in mental frameworks that we aren’t aware of, and we simply have to find the framework…

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E3– Learn From Your Customer 21:01

4y ago21:01

21:01

Think of your favorite brand. What is the reason for your loyalty? Chances are it stems from feeling heard, listened to, respected, or represented in the products and services they create. While many companies see the world shifting towards a customer-centric approach, few have the knowledge and tools to identify who their customers are. Hundreds o…

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E1– Build A Pivoting Muscle 26:26

4y ago26:26

26:26

When Einstein said, “Insanity is doing the same thing over and over and expecting different results,” he practically called the world insane. If we reinforce habits and old ways of thinking, we cannot produce new and exciting outcomes that our lives and companies need. But don’t lose hope! Just like any muscle, we can learn to strengthen our abilit…

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E6–Tell Better Stories 24:02

4y ago24:02

24:02

Let us paint a picture for you: you have spent your morning responding to emails, refilling your coffee cup, and dreaming of lunch. When lunch finally arrives, you unpack your leftovers from the night before and reach for your headphones to drown out the busy office noise with a podcast. Hoping to find a new source of inspiration, you set on a ques…

Podcasts die het beluisteren waard zijn

Refine And Focus Podcasts

Podcasts die het beluisteren waard zijn

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refine and focus on your customer

refine+focus

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Art of Taking Calculated Risks - with Manusha Chereddy 36:57

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E21 - Customer Research - Do It Right. 33:26

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E20 - Gen-Z Expectations of Their Employer 34:36

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E19 - How To Not Let Your Customer Service Suck 32:47

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E18– Designing a Meaningful Internship 30:59

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E17– Gen Z Women Talk Gen Z Marketing 1:01:52

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E16– The Edge that Hobbies Brings 52:22

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E15– Marketing To Women 22:42

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E12– Ask Better Questions 32:46

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E13– From Plan To Action 26:46

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E14– Innovation And Food 27:38

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E11– Becoming A Serial Innovator 24:28

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E10– Planning Your Strategic Plan 27:40

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E9– Reclaim Authentic Networking 38:08

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E8– Professionals On TikTok 19:51

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E7– Build Online Communities 21:28

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E5– Where To Find Creativity 18:33

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E2–10x Your Curious Culture 28:15

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E4– Be A Better Strategic Planner 39:40

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E3– Learn From Your Customer 21:01

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E1– Build A Pivoting Muscle 26:26

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E6–Tell Better Stories 24:02

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