A weekly podcast concentrating on SEO for photographers by Corey Potter and Dylan Howell from Fuel Your Photos. We discuss SEO tactics, organic marketing, and more. Join our group on Facebook to ask questions or be a guest on the show.
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Episode 41 - How to Tell If a Platform is Good for SEO
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We often get asked, "Which website platform do you recommend for SEO?" In this podcast, we don't really answer that question.. but we do walk you through our process of evaluating a website platform, what we look for, why, and how.Door Fuel Your Photos
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Episode 40 - Should You Block AI Bots & Creating Custom GPTs
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We talk about blocking, or not blocking, AI bots from crawling your photography website. We also go into creating Custom GPTs to better handle individual tasks.Door Fuel Your Photos
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Episode 39 - Why Do People Visit Photography Websites?
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In today's episode, we discuss common reasons that people end up on a photographers website. This is part one of a two part series on optimizng your website for its users. In the next episode, we'll use the answers from this exercise to create better content, a better user experience, and hopefully better conversions for our goals!…
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Episode 38 - The End of Flothemes (Emergency Recording)
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Flothemes announced this week that they would be shutting down their WordPress theme operation in one year. The flex builder / flex block will not work after September 24, 2024. We talk about alternative solutions and where to go from here! We also talk to Melissa Love from Style Cloud. We take a look at Kadence themes from Sightsee as well!…
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Episode 37 - Our WordPress Stack
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We share our current WordPress stack. The domain registrars, hosting, themes, pagebuilders, and plugins that we use and recommend for photography sites.Door Fuel Your Photos
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Episode 36 - How has AI changed Search?
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We discuss ChatGPT (3.5 & 4.0), Google Bard / Google SGE, Github Co-Pilot, the new Bing, and their effect on search and SEO. We then speculate on what could change in the future!Door Fuel Your Photos
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Episode 35 - Interview with Steph Zakas
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Steph ranks #1 for "Iceland Elopement Photographer", but her marketing and digital marketing is so much more than that! She's a Master Coach, Sales Expert, Photographer, and Podcast Host. Check out her free guide "25 Ways to Market Your Business As An Introvert, without relying on social media" https://www.stephzakas.com/25-introvert-marketing-free…
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Episode 34 - Automated SEO Tools (Should You Use Them?)
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Automated testing tools can be helpful in certain circumstances, but there are also downsides. The recommendations can be inaccurate, outdated, or simply incorrect. Further, they can miss actual issues impacting your rankings! We chat about them today on the podcast.Door Fuel Your Photos
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Episode 33 - Specific SEO Goals for Photographers
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When we do SEO consultations, we often start off by asking “what are your goals when it comes to SEO?” The response is almost *always* some form of: “I want to rank on the first page!” While it’s an understandable aspiration, this type of goal is not specific or action-oriented. SEO is a broad field, with thousands of factors impacting search ranki…
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Episode 32 - Where do you put your keywords?
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Should you put your main keyword in your H1 heading? What about a secondary specialty in your H2? We talk keywords, on-page, SEO, and how to navigate these questions!Door Fuel Your Photos
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Episode 31 - The Membership.
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We've released our membership. The SEO course + online community. A new model for our education that will push engagement and long term results. More info: https://fuelyourphotos.com/membership/Door Fuel Your Photos
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Episode 30 - ChatGPT, AI Writing, and AI Assistants - The Future?
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We spend over an hour on the hottest topic of the week, ChatGPT. We talk about how you should be using this tool, how not to use it, and how it changes the game. See more on our blog.Door Fuel Your Photos
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Episode 29 - Blogging... With a Twist!
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We recap the history of blogging for photographers, talk about what we've recommended over the past few years, and what we might be changing going forward!Door Fuel Your Photos
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Episode 28 - Our New Favorite SEO Plugin (SEOPress)
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Dylan and Corey talk about the new SEO plugin that they've both switched to for their own sites, SEOPress. They also dive into how it compares to the other popular SEO plugins, Yoast and Rank Math.Door Fuel Your Photos
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Episode 27 - The SEO for Photographers Guide
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We just finished a major overhaul of the SEO for Photographers Guide over on our website. This episode takes you step by step through the entire process!Door Fuel Your Photos
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Episode 26 - The site: Search Operator
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We share five different ways you can use the site: search operator to help your SEO efforts!Door Fuel Your Photos
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Episode 25 - SEO Browser Extensions
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In this episode, we chat about our favorite SEO browser extensions!Door Fuel Your Photos
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Episode 24 - How do you know when your SEO is "Good"?
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We talk about typical industry benchmarks, traffic levels, metrics, and other ways to know when you've reached a good point with your SEO efforts and can scale back your work load.Door Fuel Your Photos
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Episode 23 - Guest Posting
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We talk all things guest posting.. and have a challenge for both us and the listeners at the end!Door Fuel Your Photos
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Episode 22 - Nofollow Backlinks
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Should you be mad if a directory or blog uses a nofollow attribute on the backlink to your site? We dive deep into the real world impact of those attributes and when/where they should be used.Door Fuel Your Photos
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Episode 21 - Kadence WordPress Theme Review
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In this episode we break down Kadence WP, or current favorite lineup of WordPress theme (free), blocks (free+premium), and pro plugins. We talk about why we like it, what problems it solved, what can be improved, and the possible future path we see for it. We also link to a sizeable selection of example Kadence sites from our SEO course group membe…
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Episode 20 - Blogging in 2021
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First off, what is blogging? How is content marketing different? We chat about these fun topics, what is working for photographers in 2021, and what we think the future of blogging is.Door Fuel Your Photos
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Episode 19 - Course Group Live Q+A
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We have monthly Q+A calls with our SEO course members and decided to record this call for our podcast! We hope they're helpful for you as well.Door Fuel Your Photos
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Episode 18 - Keyword Research
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We chat about our thoughts on Keyword Research for being successful with your SEO. What types of research are important and what is a complete waste of time.Door Fuel Your Photos
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Episode 17 - Monetizing Your Photography Website
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Why should you care about making money with your website? You’re a photographer after all. Is monetizing your traffic worth the time and effort? Affiliate marketing What is affiliate income? Examples: Education promotion (courses, guides, ebooks, etc) Preset reviews/promotion Camera gear reviews/promotion Website services reviews / promotion (theme…
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Episode 16 - Diagnosing a Ranking Drop or Algorithm Change
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We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypoth…
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Episode 15 - What is Cornerstone Content?
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Cornerstone content is a topic full of grey area, misunderstanding, and confusion. We attempt to clarify the meanings and strategies based on this idea. We also introduce a new content type, the Hero Post. This can be a helpful way to differentiate between Cornerstone, Supporting, and Hero posts in your content strategy.…
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Episode 14 - We Chat Directories with Nick from Wandering Weddings
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We interview Nick Edmundson from Wandering Weddings, the directory for elopement photographers and vendors. We get his story behind creating the site, why he continues to push forward in the space, and get more details about his recent rebrand and website redesign. We have a great SEO discussion about the value of a backlink from directories like W…
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Episode 13 - We Test Popular Keyword Research Tools
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We wanted to talk about our favorite keyword research tools and why we chose them. We originally sat down to record this episode a few weeks ago, but quickly realized that we were making claims based on our own anecdotal evidence, and not on real data. So, we scrapped the recording, collected the data, and made this episode. The results of testing …
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Episode 12 - Ranking in Multiple Markets
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In this episode we discuss the options, strategies, and downsides to trying to rank in multiple markets. We also talk about how to spot locations that you can target from afar.Door Fuel Your Photos
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Episode 11 - We Interview Nina Larsen Reed about Cornerstone Content
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Our first interview episode of the podcast is live now, and it may be the best episode yet! In this episode, we talk to Nina Larsen Reed about her success with SEO, and specifically dig into her thinking about cornerstone content. We talk about her venue guides, and not only the significant traffic that they drive, but how she used them to build re…
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Episode 10 - Image Search Strategies
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We break down different strategies for both improving your image search traffic and leveraging images to improve your web search rankings.Door Fuel Your Photos
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Episode 9 - Improving Your Website Performance
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We talk about improving performance for your photography website. What metrics to look at, which to disregard, and what tools to use. Testing Tools Mentioned: GT Metrix https://gtmetrix.com/ Pingdom http://tools.pingdom.com/ Pagespeed Insights https://developers.google.com/speed/pagespeed/insights/ Webpagetest https://www.webpagetest.org/ Links Men…
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Episode 8 - Three Most Asked Questions About SEO
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Today we answer three of the most asked questions from our Facebook Group. Should I buy an exact match domain? https://www.youtube.com/watch?v=E98J6r9Zq0I What is the difference between a Page and a Post? https://www.youtube.com/watch?v=ZdiAHIkpwj0 What are these Blue Links and how do I get them? https://www.youtube.com/watch?v=40aVZ2h2Bok Don't fo…
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Episode 7 - Photographer Website Platforms Reviewed
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We talk about the major website platforms used by photographers. Our theory is that the most beneficial information isn't what is possible on each platform, but what isn't. If you know the cons for each platform, you'll know if you can live without those features.. or what workarounds you'll need to find. We review: Squarespace Wordpress Wix Photob…
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Episode 6 - What We Do for SEO Daily / Weekly / Monthly
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We talk about the regular tasks we do on our own SEO projects and how we organize those. Rank Tracking Analytics Content Creation Link Building and more.Door Fuel Your Photos
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Episode 5 - When to Hire a Copywriter
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This episode details the best situations for hiring out your blog content or other copywriting. It also covers our suggestions on when to not hire out this writing. We show examples of content that was written by different levels of copywriter, from $5-20 articles to $500+ content pieces. It should help you make the decision on how to best grow you…
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Episode 4 - How SEO for Photographers is Different
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We talk about the differences in generic SEO advice and techniques and the specific situations and platforms photographers are typically in.Door Fuel Your Photos
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Episode 3 - We Show How We Built Backlinks to Our Sites
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Backlinks are the force multiplier in SEO. We show 30 different links to our photography sites and talk about what steps we took to attain them. Stay until the end for a "bonus" backlink technique that we haven't really talked about publicly.Door Fuel Your Photos
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Episode 2 - What to do once you've implemented the basics..
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We talk about more advanced strategies to start trying out once you've implemented the basic optimizations on your site.Door Fuel Your Photos
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Episode 1 - SEO Questions and Answers from our Group
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