The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Hey there! I'm Roula, and I believe in the magic, wisdom, and inspiration found in every life story. On this podcast, I chat with guests from all walks of life, diving into their unique experiences to find moments of triumph, and lessons from challenges. Together, we explore the ups and downs, the funny moments, the embarrassing stories, and the heartwarming tales that make up the fabric of life. You'll hear it all – from awkward mishaps to heartwarming victories! But that's not all! I also ...
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QRM4.0: over mensgerichte procesinnovatie en innovatieve digitale technologieën
Gespreksleider drs. Ronald Scheer
Please scroll down for English, French, Dutch and German language. In English About QRM4.0 Customers expect fast delivery times and fully customized products. This forces SMEs to renew their production processes. Shortening lead times requires people-oriented process innovation ('Quick Response Manufacturing') and innovative digital technologies ('Industry 4.0'). This podcast series is supported by the Interreg V-A Euregio Meuse-Rhine program. The Interreg V-A Euregio Meuse-Rhine (EMR) progr ...
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Embracing the Inevitable: Courageously Navigating Life Changes and Unlocking Richer, More Meaningful Experiences
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Send us a text In this episode, I explore how change shapes our lives, and I reflect on pivotal life changes and their impact on my journey. ✨ Episode Highlights: . How Do You Feel About Change? . Why I’m Talking About Change Today . My Journey Through Change: 1️⃣ Moving to the Netherlands 2️⃣ Divorce 3️⃣ Finding Love Again 4️⃣ Another Major Move .…
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Recruiting the Best Marketing Operations Talent with Matthijs van Rosmalen
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28:27
Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…
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Digital Innovators, The Journey of TomTom in Marketing Operations featuring Debby Kruse
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28:42
In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…
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Overcome People-Pleasing, Embrace Honest Communication, and Create Balanced Relationships of Confidence and Clarity with Marina Pearson
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54:14
Send us a text In this episode I discuss the pervasive issue of people-pleasing from a feminine perspective. First I share with you my perspective that emphasizes on how women are conditioned to prioritize others' needs. My Guest Marina Pearson shares her journey of overcoming people-pleasing, driven by her fear of abandonment in romantic relations…
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Elevating Customer Experience with Marketing Operations - Featuring Gerben Busch
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30:39
In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…
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Unlock the Power of Marketing Operations with Kelly Jo Horton
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31:05
In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…
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Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing
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In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …
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Navigating the Journey of Aging Parents: Building Caregiving Networks, Understanding Sibling Dynamics, and Embracing Dignity in Aging with Janice Goldmintz
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Send us a text Prepare to navigate the intricate journey of caring for aging parents with our expert guest, Janice Goldmintz , who brings a wealth of knowledge in gerontology and personal experience in Alzheimer's care. Janice shares invaluable insights on how to kickstart those crucial conversations about future care, even before it becomes a pres…
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Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering
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In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …
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Unlock The Secrets Of Your Erotic Mind and Dive Deeper in The Power of Sexual Fantasies in Relationships with Artemisa De Vine
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Send us a text Have you ever wondered about the fascinating world of sexual fantasies and their impact on our lives? Join me in my latest episode where Artemisia De Vine immerses us deeply into the psychology behind sexual fantasies and how they can bring intimacy and invigoration back into long-term relationships. 💡 🎙️ Topics we cover: 🔶 The role …
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Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma
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26:03
In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…
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From Anger to Good Mood: How To Choose to Be Happy and Grow Your Emotional Balance With Matt O’Neill.
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Send us a text Today, my guest is Matt O'Neill, a leader in happiness education and author of "The Good Mood Revolution." Matt recounts his transformative journey from chronic bad moods to achieving a consistent state of gratitude and self-love. He underscores the importance of taking responsibility for one's emotions, dismantling anger through sel…
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From Small Talk to Meaningful Connection: How To Ask Good Questions, Listen Actively and Enjoy The Silence with Terre Short
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Send us a text In this episode, my guest Terry Short author of the book "the words we chose: Your Guide to How and Why Words Matter." discusses her lifelong draw to words and how their impact on her personal and professional life led her to write a book about effective communication. She shares her experiences with how different people, including h…
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How To Handle Our Couple Disagreements in Grace And Kindness to Build Stronger Relationship, Better Communication And Lot Of Appreciation With Kelly Dupee
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Send us a text My guest Kelly Dupee shares a personal story about a pivotal moment in his marriage when his wife expressed her unhappiness and desire to feel special. He reflects on the changes he made to prioritize her feelings and improve their relationship. The discussion covers practical tips for men to better understand and communicate with th…
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Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers
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32:19
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…
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On The Road With Rosie: The Chronicles Of Her Van Life And Conversations On Freedom, Discovery and Liberation.
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Send us a text In this episode of the Life Affairs Podcast, I explore the liberating journey of Rosie, a high achieving academic who chose to pursue her dreams over societal expectations by living and working from her Van while traveling around Australia. Rosie shares her story, highlighting the catalyst of her mother’s death and how it spurred her…
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Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe
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20:24
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…
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Yearnings: Mine are scattered along the North Sea's shore. Do you know where yours are wandering?
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Send us a text 🌟 Exploring Yearnings Today ✨ "We are not meant for stagnation. We are meant to grow." - Melody Beattie Ever scrolled through social media? 🤯 Travel brags, dream jobs, beachside workcations, perfect moms. Suddenly, your heart aches for something just out of reach. ✨ You're not alone. 🤝 Guided by curiosity, I embark on a stroll throug…
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Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer
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21:47
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…
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Ruwe bolster, blanke pit – Voorbij het uniform. Een verhaal over kwetsbaarheid, veerkracht, zelfontdekking en mentale transformatie.
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Send us a text In dit emotionele en diepgaande gesprek met Pieter, een voormalig militair, ondernemer en mental coach, delen we zijn reis vanaf zijn tijd in het leger tot aan zijn transformatie naar een leven gebaseerd op authenticiteit en zelfliefde. Welkom terug bij de podcast! Vandaag hebben we een inspirerend gesprek voor mensen met verschillen…
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How I prepare for war - and this is what you can do too: My 15 years of experience from living in the heart of the war in Lebanon
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27:42
Send us a text As I reflected on my experiences during the theater show, I realize the importance of community unity and support in times of crisis. While the discussions on stage provide valuable insights, it is my own lived experiences that truly underscore the human cost of war and the imperative of working together to build a more peaceful futu…
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Navigating the AI Revolution in Marketing: Insights from Charida Dorder
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21:49
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…
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Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain
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22:08
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…
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Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels
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23:49
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…
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Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers
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28:59
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…
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Turning 50: I am shredding my cv and re-crafting the unthinkable future
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Send us a text I turned 50 begin January; in this episode I talk about my experiences and my perspectives on aging and how it impacts job seeking. I share my personal journey, reshaping my CV not only with professional experiences but also with life teachings, and difficulties I faced due to age-related stereotypes. I encourage active defiance of s…
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De Kankerchaos: Paula's reis door werk, kanker en de UWV waar jij ook iets aan hebt
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1:04:28
Send us a text Paula, een voormalige televisieprofessional en kankeroverlevende, is mijn gast en deelt haar ervaring met het bestrijden van kanker te midden van haar carrière en de impact hiervan op haar gemeenschap. Terwijl ze de tumultueuze weg bewandelt van werk naar ziekte naar mogelijke impact op de gemeenschap, worstelt Paula met het onbekend…
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Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James
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22:55
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…
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Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent
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21:17
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…
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Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas
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12:28
Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…
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Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev
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22:37
In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…
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A Lifetime of Pursuing Post-WWII Dreams in the Shadow of the Israeli-Palestinian Conflict with a focus on Lebanon.
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Send us a text Growing Up Amidst Tension In this opening, I explore my upbringing in Lebanon, where animosity between Lebanese and Palestinians cast a long shadow. The conflict's impact on my personal life and relationships sets the stage for the narrative. A Family's Unique Story I delve into my family history, marked by my Christian Palestinian m…
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Living Authentically, My Unapologetic Life: From Menstruation to Liberation
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28:54
Send us a text In today's episode, I delve into my tale of growing up in the vibrant streets of Achrafieh, Beirut, during the spring of 1985. It's a journey of self-discovery, societal expectations, and the pursuit of freedom. Part 1: Childhood Bonds and Revelations - The episode begins with a vivid description of my childhood in Achrafieh, Beirut.…
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Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier
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24:25
On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…
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Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó
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21:46
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…
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Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence
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21:02
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…
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Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin
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21:02
In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …
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Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown
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19:55
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…
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The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind
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31:41
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…
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The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics)
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19:26
"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…
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Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic
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20:34
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…
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Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney
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22:41
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …
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Sun soakers in the midst of war: unforgettable beach life in torn Lebanon
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Send us a text Welcome to this episode where I journey through time and memories. Join me in this serene moment at my kitchen table, sipping tea and gazing out the vast window. The ever-changing view of nature unfolding in front of me brings back memories of 1989 when I lived in war-torn Lebanon. Amidst the never-ending conflict, my friends and I, …
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United by Alien language, Torn apart by distance and off to Summer break
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Send us a text Recently, my brother from Lebanon visited me in the Netherlands for a month, seeking new opportunities for himself and his family. During this time, I've realized how much I've changed since leaving Lebanon 23 years ago. Cultural differences sometimes make me feel like I'm speaking an alien language, but it's been a joyful and enligh…
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The Art of Pricing in Marketing - Interview with Dan Balcauski
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Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…
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1
Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani
20:21
20:21
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20:21
In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…
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1
Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero
18:49
18:49
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18:49
On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…
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1
Redefining Masculinity, Embracing Equality, and Navigating Modern Fatherhood
50:03
50:03
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50:03
Send us a text Join me in this thought-provoking episode as I explore the concept of masculinity and the evolving role of men in family life. Sergio, my brother in law, is a loving husband and father, he shares his personal insights on self-expression, vulnerability, and the changing dynamics of relationships. Segment 1: Authenticity and Self-Expre…
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1
The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai
19:23
19:23
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19:23
In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…
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1
How to do Personas right - Jim Kraus, President of the Buyer Persona Institute
23:39
23:39
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23:39
Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …
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