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Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion. And ...
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This is an interview-oriented podcast about programming languages, PL theory, and anything else I find interesting :)
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Welcome the TypeCraft, the podcast that reveals the untold stories of type design! Season One of TypeCraft focuses on the world of Custom Type, the branding and lettering that drives so much business and marketing, but that we take so much for granted. We interviewed eight industry leaders over six episodes about their experiences, backgrounds, and perspectives creating custom typography and innovative brands. Credits: Interviews conducted by Kyle Read Audio edited by Andrew Sfiris Audio ass ...
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Two Enneagram-obsessed best friends discuss and debate where each of their favorite fictional characters belong on the Enneagram of Personality.
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The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
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In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design.…
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Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
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In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what yo…
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Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40
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In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meanin…
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Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
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In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach i…
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Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
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In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing…
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How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
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In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business. Lauren shares her insights into the creative process, entrepre…
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We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36
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In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this. Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillmen…
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Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35
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In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She sh…
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How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
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In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres. The conversation also d…
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Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
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In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work. Scott sha…
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A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
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In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online c…
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Tré Seals Full Interview
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Our full interview with Tré Seals from Season One conducted on 8/28/23. Credits: Interviews conducted by Kyle Read Audio edited by Andrew Sfiris Audio assistance and music production by Eric Read Produced by Joshua DickDoor Proof&Co.
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Lila Symons Full Interview
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Our full interview with Lila Symons from Season One conducted on 8/16/23. Credits: Interviews conducted by Kyle Read Audio edited by Andrew Sfiris Audio assistance and music production by Eric Read Produced by Joshua DickDoor Proof&Co.
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Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
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In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphas…
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Mark Jamra & Neil Patel Full Interview
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Our full interview with Mark Jamra and Neil Patel from Season One conducted on 8/9/23. Credits: Interviews conducted by Kyle Read Audio edited by Andrew Sfiris Audio assistance and music production by Eric Read Produced by Joshua DickDoor Proof&Co.
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Edd Harrington Full Interview
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Our full interview with Edd Harrington from Season One conducted on 8/2/23. Credits: Interviews conducted by Kyle Read Audio edited by Andrew Sfiris Audio assistance and music production by Eric Read Produced by Joshua DickDoor Proof&Co.
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Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
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In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with…
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Ben Kiel & Jesse Ragan Full Interview
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Our full interview with Ben Kiel and Jesse Ragan from Season One conducted on 8/1/23. Credits: Interviews conducted by Kyle Read Audio edited by Andrew Sfiris Audio assistance and music production by Eric Read Produced by Joshua DickDoor Proof&Co.
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Ryan Bugden Full Interview
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Our full interview with Ryan Bugden from Season One conducted on 7/20/23. Credits: Interviews conducted by Kyle Read Audio edited by Andrew Sfiris Audio assistance and music production by Eric Read Produced by Joshua DickDoor Proof&Co.
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Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
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In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the…
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Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
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In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weakn…
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Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
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In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling i…
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The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
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In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the chall…
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Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
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In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the rolle…
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Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
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In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe. This conversation highlights the power of authenticity and its imp…
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Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22
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In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance …
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How To Find Your Style & Identity As An Artist | The Typecast Episode 21
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In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artis…
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From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
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In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting t…
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