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Small Business Edge by Ceterus gives insight, inspiration, and advice for small business entrepreneurs from experts who have done it first hand. Entrepreneurship is more popular than ever before, but in the hype around startups and solopreneurs, the silent majority of entrepreneurs are ignored. T.K. Coleman brings you the stories of these entrepreneurs. The small and medium-sized business entrepreneurs who account for the vast majority of U.S. businesses and employment. From restaurant to fr ...
 
Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business! Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, i ...
 
There are several approaches to growing or scaling a small business. Some would recommend growth hacking strategies for aggressively marketing your products or services. In contrast, others would say that the only way to cross $10 mil in revenue would be through inorganic growth. If you asked any business owners or executives, 90% of them, including ME, suffer from dream-reality confusion—some claiming their growth ambitions to be as high as 3x in the next three years. Yet, the stark reality ...
 
Yann ilunga sits down with some of the world’s top entrepreneurs, online marketing experts and best-selling authors to talk about their success and struggles, the “tools of the trade” and to give actionable tips to business-builder, small business owners and those who are in the process of building an online business. Every episode of the 360 Entrepreneur Podcast features A-listers like Michael Port, Pat Flynn,, Jay Baer, Kim Garst, John Lee Dumas, Jeff Goins, Bryan Kramer, Nick Unsworth and ...
 
Business Success Tips is a humorous and insightful look into the world of running your own business. In between fits of laughter, show hosts Paul Sanneman, Sean Daily, Lee Strong, Steve Chipman, and JC Sanneman and their guests discuss what it takes to have a start up and run a successful business, and leave your day job behind forever. BST helps listeners make more money in less time and have more fun doing it. The show hosts are a group of entrepreneurs and business consultants who have go ...
 
Former homeless, single mom shares her journey as single mom and full-time employee to her transition to a 2nd marriage and becoming a full-time entrepreneur. My first business was a product based business I began in 2010. I made over $12,000 the first 6 months working only on the weekends (20 days total!) I spent a lot of money purchasing items, paying booth rent, building the business, paying consultant commissions and making a TON of mistakes. By the end of 2012 I wanted out of that busin ...
 
Zen Co-Works, located in Delhi, has been providing premier working space to business professionals who wish to take their business forwards in a fully serviced world class environment. The Zen team has a global work experience of over 75 years which makes them pro at what they do. They have a clear idea of what support services work well for Start-ups+, Consultants, Freelancers, Finance and IT, and small to medium businesses. Get the various benefits of getting a premier location in South De ...
 
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show series
 
First-time ERP buyers and salespeople without any implementation experience consider implementations as plug-and-play. But while you might be using someone else's product, you first need to understand the product at a deeper level and this learning might take the same amount of time as creating your ERP from scratch. So although off-the-shelf produ…
 
A deep understanding of your ideal customer profile is the foundation of your sales, marketing, and e-commerce success. Unfortunately, most companies struggle to create their marketing positioning around their ICP as they are often serving multiple industries and buyers. This issue is even more critical for your digital and e-commerce journey as th…
 
Robotic applications have come a long way. They can automate a lot of mundane processes in your warehouse and facility. But to get the ROI from robotic investments, you need to assess the factors that make robotic applications efficient. Just like human operators, robots are not suitable for all environments. Even minor changes in the environment c…
 
ERP sales teams are some of the most confident people, while the ERP implementation team would come across as the most nervous. If you ever sat in an ERP demo, the sales team would provide assurance on every single doubt you might have, and the implementation team is rarely involved in the sales process. After signing the contract, you might never …
 
Sales compensation is a multi-edged sword. There are many variables, and each variable could significantly impact your top line and bottom line if the consequences are not thought through. If the base salary is too low and if it doesn't meet the basic needs of salespeople, they might be looking for additional sources of revenue for themselves and m…
 
Irrespective of whether you are integrating two hardware components or software products, the challenges are similar. You need to understand the current state of the integrated components, but the future state is equally important, especially if the future state may not be in your control. For example, if you aim to integrate an e-commerce platform…
 
Marketers tend to offer sitewide discounts to their entire audience without considering where visitors are in the buyer's journey. Sure, that might drum up more sales, but it can hurt your bottom line in the long run. They also use discounts to attract the top of a funnel audience. Sure that's effective in the retail world? But does that work in ev…
 
When it comes to automated storage and retrieval systems (ASRS), there are several choices available. You have regular ASRS systems that will require changes to your facility and processes as they are designed to be more of the conveyor belts. Mobile ASRS, on the other hand, don't have to travel in a fixed path. Instead, they can travel to a predet…
 
Strategic placement of complementary products and personalized recommendations can help increase revenue from each transaction and the lifetime value of each customer. But strategic placement is art and science and requires you to understand customer behavior at a deeper level. If you go overboard with your suggestions, the customers may bounce fro…
 
As a procurement leader, if you are too focused on seeking discounts, sometimes you might lose sight that the cost of spend could be higher than the discount you might be seeking. Also, as the number of SKUs increases in your organization, the SG&A costs rise at an increasing rate than your top line because of increased marginal overhead with each …
 
Cybersecurity issues are becoming more and more common. As the adversaries and state-funded agencies get sophisticated in their capabilities, most businesses will need to rethink their cybersecurity strategy. It will be even more critical for regulated companies such as aerospace and defense and medical devices. Also, as we advance with our capabil…
 
For e-commerce sites, the conversion rate is perhaps the most critical metric. Many sites focus on getting tons of traffic, but what is the point in having that traffic if they don't convert. When it comes to improving conversion rate, various factors drive the conversion rate, including page speed, expectations of your users, and flow or navigatio…
 
The most critical factor in winning or losing a deal is always timing. And the faster you convert your customer, the faster you answer all of their questions, and the faster you ship it to them, you can outrun your competition. To do so, you need to think about the speed to your customers and suppliers. This speed requires cross-functional alignmen…
 
Balancing your day job and executing a transformation project in parallel could be frustrating. Your team might look up to you to make the most crucial decisions when you might not fully understand the implications of those decisions. To avoid this uncomfortable situation, you might want to outsource your role as a sponsor to a third party. But thi…
 
As a plant manager or an executive responsible for the P&L of a manufacturing plant, you will need to make several decisions to improve your internal capacity. They could be adding more bodies, equipment or adding a new location. Unfortunately, if you don't have data to substantiate them, it may feel as if you are investing money in improving your …
 
If you are a growing siloed organization, you will have puddles of data sitting inside every department. You could also have hundreds of unused reports on top of your ERP system that you might not even be aware of. If you want to avoid growing pains because of data, you need centralized ownership and strategy with clearly identified systems for the…
 
Mastering SEO is no longer optional for ecommerce companies and manufacturers. If you are starting on your SEO journey, you will need to make decisions between SEO and PPC strategies. You will also need to understand the nuances of keyword strategies to identify the right targets that will help you meet your goals. Finally, you need to understand h…
 
If you are ready to expand your e-commerce footprint, you have several choices. For example, suppose you have been selling to the most popular channels, such as Amazon in North America. In that case, you might want to explore other channels such as Walmart, Alibaba, or Etsy. Or you might want to explore some of the international markets such as the…
 
The journey of ISO could feel overwhelming with the amount of standardization and documentation required. But if your machine shop never served a regulated industry, it could be a great start as you expand your market to other sectors such as aerospace, defense, or automotive. You will not only be required to change your processes and procedures, b…
 
Due to how companies function in the startup phase and evolve, most of them operate in silos because it's hard to find cross-functional talent. In addition, the cross-functional processes are perceived to be slow. It's also tough to train people in multiple disciplines. As a result, most SMBs will have one person responsible for each function: sale…
 
Managing digital projects have never been easier. While there have been tons of attempts to improve the process with Agile methodologies, the timeline, budget, and scope are still tough to manage. There are several explanations as to why digital projects are harder. For example, each digital project is fairly unique, even if it is repeatable ERP im…
 
E-commerce opportunity is highly lucrative. As an executive responsible for e-commerce success, you will come across several options and opportunities. But if you don't know how to plan for e-commerce, you might be out of cash without knowing what went wrong. For example, it could happen as you overcommitted in channels that didn't perform to your …
 
If you are a small business operating as a single entity with one warehouse and site, most of your suppliers will have a handshake relationship. But as you grow, you are going to add more sites. Each site may have its procurement functions and may manage its supply chain. This is where having accurate supplier intelligence and a comprehensive risk …
 
Every user in a company has different needs when it comes to completing their jobs. The warehouse users, in particular, are worried about how fast they can move the goods and organize accordingly. Therefore, to be effective with warehousing operations and organization, you need tons of data that can help you analyze the most efficient way of runnin…
 
Automation technologies are advancing at a rapid pace. There are tons of options available whether you are looking to automate some of the operations of your production process. Or you may be automating process steps such as trailer unloading that are essential but may not be billable. And the more repeatable tasks you can automate in your facility…
 
To understand the total cost of ownership of software, one of the critical pieces that you need to understand would be the software license and pricing. There are several nuances of the licensing model with several variables that could impact your total costs. The licensing and pricing nuances could be as simple as whether you are buying a single-u…
 
The game has completely changed when it comes to serving customers in the new world of e-commerce. The personal touch that existed in the traditional world may not exist in the e-commerce world. The customers also operate in self-serve mode, so they need a lot of information to research and make decisions. You might think that the role of salespeop…
 
How vital could bookkeeping be? Isn't it all about capturing all the transactions and creating a bunch of statements to file taxes? Well, strategic financial planning is where your real opportunities reside. If you are not strategic about it, you may be chasing wrong opportunities that may not have as much financial value as you would if you were s…
 
Today's consumer requires most stores to provide the same experience that they will get from larger brands. These experiences could include click-and-collect, also known as buy-online-pick-up-at-store, integrated loyalty across channels, and omnichannel experience across all the channels. These experiences require you to have your inventory central…
 
Managing aerospace projects is just like solving puzzles. You have many moving pieces, including managing your customers' expectations, coordinating with your supply chain, and meeting the specification requirements. But when it comes to the NPD process, a project manager's job is even harder due to increased risk and the lack of available data to …
 
If you plan for your next digital transformation initiative, you need to decide whether you will opt for an on-prem system or cloud. You might ask why anyone would even worry about on-prem in 2021. Well, there are several reasons. If you already have an IT infrastructure and are locked into on-prem licenses, the cloud option may be more expensive. …
 
The average rate at which the average consumer abandons their shopping cart before making a purchase is 81%. There are countless reasons why consumers leave their shopping carts. These reasons could be legitimate such as unexpected shipping costs. They could also be website functionality issues such as the requirement for a new user account, their …
 
If you are exploring the ISO journey, your current collaboration tools might outgrow your needs driven by ISO compliance. Your current legacy PLM tools may not support collaboration features. If your current processes are manual or done on a spreadsheet, you may be overwhelmed with the tracking and information required to submit to regulatory bodie…
 
If your machine shop aims to break into the aerospace ecosystem after being successful in other non-regulated industries, you may be shocked by the regulatory and process requirements that may be imposed upon you. You might feel that you are selling in a completely different market. There are certification requirements, but you also have to watch f…
 
The processes of most food and beverage businesses are challenging due to government regulations. Still, the distillery business is even trickier due to maintaining inventory through the production process. There is significant inventory tied in the final phases of the production process. Then you don't have access to the final consumer as the gove…
 
The majority of digital transformation initiatives fail, and in most cases, they fail because of people issues. When it comes to building digital initiative teams, you need a comprehensive approach. The first batch of champions you have chosen to drive the initiatives may be super excited initially. But their excitement may fall off once they reali…
 
Choosing a platform for your e-commerce is not easy. There are several factors to consider. While SaaS options make buying and maintaining easier, their pricing could be tricky to understand. The hosting for open source options could be cheaper, and the licensing fee might not be applicable with these options. On the other hand, the development and…
 
When you start your business, you are going to do everything in your power to survive. You might sell anything and everything to anyone and everyone who has cash. But as you grow, the number of decisions that your team will have to make daily will grow exponentially as well. The more products you maintain, the higher the number of decisions you nee…
 
Packing is always the bottleneck in most manufacturing facilities and is often blamed for slowing production down. But replacing the packaging equipment is never fun as you need to understand thousands of variables related to machines and their impact on your process. The manufacturers might not understand your processes or product, and you might r…
 
What comes to mind when you think of the most complex business from the viewpoint of business processes? I can almost guarantee that it will not be a poultry business. How hard could the poultry business be to run? Shouldn't it be as simple as raising a bunch of chickens, feeding them corn, and selling eggs and chicken parts? Well, running a poultr…
 
The traditional methodology for selecting software focuses on features and functions. In fact, if you have too many features, the software is likely to be complex, and it may be harder for business users to learn and adapt it. While features are important to select the right software, more often than not, you will rarely use all the features offere…
 
Most financial executives leave the deployment details to their IT team as long as their websites run fine. But while making a decision for your e-commerce platform, your biggest cost driver will be how and where the solution will be deployed. If you are signing a SaaS or hosting contract, you need to pay attention to at least ten different variabl…
 
If you are responsible for cutting the check for your marketing spend, it's a frightening experience. Your marketing teams may sound highly confident in every initiative they might have on their radar, but you know from your prior experience that marketing investments are extremely risky. You require careful analysis of your existing successes and …
 
E-commerce is all about mapping your sales and marketing processes digitally regardless of the type of your business, irrespective of whether you transact online or send them invoices. But while transitioning to e-commerce, one of the resistance you will face is the adoption of e-commerce, as your sales team is likely to derail your efforts because…
 
If you are embarking on the journey of your digital transformation, you will have several options. You can either work directly with the software provider and utilize their implementation team or work through a consulting company. Both approaches have their pros and cons, and the process requires due diligence from your side to ensure that the comp…
 
Some enterprise software vendors provide their professional services, while others rely on resellers and system integrators. If you are evaluating your enterprise architecture, one key decision you will need to make would be to work directly with OEMs or software producers vs. consulting companies. While working with OEMs, you don't have to deal wi…
 
The journey of e-commerce requires you to think about your processes starting from your sales to production. While selling online is a big part of it, that's not the only component of e-commerce. In fact, you don't need to always pay online with e-commerce, especially with B2B businesses with complex products. With such companies, the major compone…
 
The digital journey is more than simply identifying technologies and implementing them. The most challenging part of any digital initiative, especially if it involves customer interaction, is understanding customer behavior and what drives them to engage with your brand and make a purchase. Making assumptions or not involving your customer experien…
 
When it comes to meeting timely growth targets, pricing is an essential and powerful tool for marketers. Also, in the world of e-commerce, where you might not have as much relationship leverage and location advantage, pricing strategy becomes critical. When we think about pricing and discounting strategies, I am sure you are perhaps thinking of BOG…
 
The automotive industry is unique as not only it has challenges associated with B2C, such as focus groups and consumers driving the demand, but it also has all the challenges that other B2B manufacturing companies would have. The automotive industry is also fairly unique with faster cycle and lead times, which drives the need for instant availabili…
 
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