Beste Practice podcasts (2021)

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Marketing Technology Podcast by Marketing Guys

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Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai 40:02

19d ago40:02

40:02

In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights: Learning when starting a marketing department from scratch What is funnel marketing? How to measure funnel co…

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Marketing Technology Podcast by Marketing Guys

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A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski 12:53

2h ago12:53

12:53

In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada. The following topics are covered: How to find the right influencer for your brand Different categories of influencers: nano, micro, and macro How to select t…

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Marketing Technology Podcast by Marketing Guys

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How to use personal video in marketing & sales - Darin Dawson, Co-Founder at BombBomb 24:58

5d ago24:58

24:58

In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales , marketing, customer success, and p…

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Marketing Technology Podcast by Marketing Guys

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Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain 17:24

25d ago17:24

17:24

"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel. People are not a rational as many marketers think they are…

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Marketing Technology Podcast by Marketing Guys

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How to: successful digital marketing for law firms - Charley Mann | Great Legal Marketing 27:08

1M ago27:08

27:08

Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different. But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Lega…

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Marketing Technology Podcast by Marketing Guys

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How to select a web design agency and budget for a website - Ray van Hilst | Yoko Co 22:42

2M ago22:42

22:42

Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.…

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Marketing Technology Podcast by Marketing Guys

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Revenue operations: from lead to ledger - Eric Chan, head of partnerships @ Chargebee 23:08

2M ago23:08

23:08

According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools. During the chat we discuss the following topics:…

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Marketing Technology Podcast by Marketing Guys

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How to adjust your Facebook Ads for the coming Apple iOS 14 update - Bob Regnerus, author of The Ultimate Guide to Facebook Advertising 25:29

2M ago25:29

25:29

Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns! This is a topic we discuss with a Facebook Ads veteran: Bob …

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Marketing Technology Podcast by Marketing Guys

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Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE 26:50

3M ago26:50

26:50

In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide. Alex has a load of experience in the B2B marketing-field and explains some differe…

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Marketing Technology Podcast by Marketing Guys

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Digital marketing for start-ups: where to put your marketing dollar? - Kevin Urrutia, Founder @ Voy Media 28:43

3M ago28:43

28:43

When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distingu…

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Marketing Technology Podcast by Marketing Guys

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Link building in 2021: Tips & Tricks - Dennis Akkerman, CEO @ Seeders 23:25

3M ago23:25

23:25

In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys). Things we discuss: SEO and link building Link building tips & tricks Tools used for link building International link b…

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Marketing Technology Podcast by Marketing Guys

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“CMO’s should own product innovation in 2021” – Pat Sheridan, Managing Partner @ Modus Create 20:28

3M ago20:28

20:28

CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future. Things we discuss: Use real-time data and insights for product innovation and ideas Practical exam…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (9 of 9): How to create fans that love you - Jorge Labadie, Strategy Director @ 37°Celsius Brand Consultancy 29:03

4M ago29:03

29:03

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (8 of 9): How to onboard customers like a pro - Mark van Horik, Martech Consultant @ Marketing Guys 31:02

4M ago31:02

31:02

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (7 of 9): How to close deals faster - Elias Crum, CEO/Founder @ Marketing Guys 31:39

4M ago31:39

31:39

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (6 of 9): Sales & Marketing Alignment - David Greenberg, CMO @ Act-On Software 26:33

4M ago26:33

26:33

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (5 of 9): Best practices in lead nurturing - Mark van Horik, Martech Consultant @ Marketing Guys 42:50

4M ago42:50

42:50

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (4 of 9):How to qualify and say no to misfits, Scott Ingram - Host of Sales Success Stories Podcast 48:45

4M ago48:45

48:45

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (3 of 9):How to attract the right leads with Google Ads, Mike Rhodes, founder @ Websavvy 33:40

4M ago33:40

33:40

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (2 of 9): How to create the best customer experience – tips & tricks from Steven van Belleghem 42:02

4M ago42:02

42:02

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Revenue Marketing Series (1 of 9): How to define your audience - Elias Crum & Janet Nawijn, Marketing Guys 18:17

4M ago18:17

18:17

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…

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Marketing Technology Podcast by Marketing Guys

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Hand-written content in you martech stack? - David Wachs, founder and CEO @ Handwrytten 26:57

5M ago26:57

26:57

Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable. David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is…

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Marketing Technology Podcast by Marketing Guys

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Growth hacks for start-ups - Hamlet Azarian, Sr. Growth Advisor @ Retail Merchant Group 29:42

5M ago29:42

29:42

How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group, and Founder of LinkSignal.ai. Your host Elias has an interview with and discusses these topics: How t…

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Marketing Technology Podcast by Marketing Guys

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Key trends in content marketing for 2021 - Joe Hyrkin, CEO @ ISSUU 37:34

5M ago37:34

37:34

In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and Nati…

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Marketing Technology Podcast by Marketing Guys

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How to be successful in eCommerce email marketing - Tyler Sullivan 'Sully', founder @BombTech Golf 27:06

6M ago27:06

27:06

Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to build their lists, or do they have processes in place for email marketing. In this episode, Elias has a chat with Tyler Sullivan or 'Sully', the founder of …

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Marketing Technology Podcast by Marketing Guys

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Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon 40:21

6M ago40:21

40:21

It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done! In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon …

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Marketing Technology Podcast by Marketing Guys

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The future of events in B2B is hybrid. Or is it? - Alon Alroy, co-founder at Bizzabo 19:48

7M ago19:48

19:48

B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events? In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alo…

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Marketing Technology Podcast by Marketing Guys

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3 Martech developments for 2021 - Dan McGaw, Founder @ McGaw.io 22:21

7M ago22:21

22:21

2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective! In this episode, Elias has a chat with Dan McGaw, the founder, and CEO at McGaw.io, an american martech consultancy from Orlando, Florida. Dan is an authority on martech stacking and server…

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Marketing Technology Podcast by Marketing Guys

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How to create a brand story - Arjun Sen, President @ ZenMango 31:29

7M ago31:29

31:29

People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectivel…

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Marketing Technology Podcast by Marketing Guys

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A conversational platform for fellow marketers - Pierre Vanderfeesten, Co-Founder @ Brollo 23:23

7M ago23:23

23:23

In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Brollo. During the interview, Pierre explains why he and his co-founders decided to found the platform in The Netherlands. We discuss the following topics: Why a new platform for marketers Topics that are discussed…

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Marketing Technology Podcast by Marketing Guys

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4 Tips on how to move away from 3rd party cookies before it's too late - Kerel Cooper, SVP Global Marketing @ LiveIntent 40:34

8M ago40:34

40:34

Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself! We discuss the fo…

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Marketing Technology Podcast by Marketing Guys

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Using interactive content for your holiday season marketing - Saksham Sharda, Creative Director @ Outgrow 23:56

8M ago23:56

23:56

The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as b…

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Marketing Technology Podcast by Marketing Guys

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How your brand reaches people in search - Chris Dickey, CEO and Founder @ Visably 27:40

8M ago27:40

27:40

During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps you manage your search engine visibility as a brand. that's different from doing SEO and SEM! We discuss the following topics: Search visibility vs SEO and SEM How to improve your brand visibility in search Meas…

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Marketing Technology Podcast by Marketing Guys

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How to use Facebook Messenger as your chatbot - Vince Benedetto, CEO & Founder @ Automated Dreams 25:08

8M ago25:08

25:08

During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specifically, we discuss the use of Facebook Messenger on your website as a chatbot solution We discuss the following topics: Privacy concerns A 30-minute setup How to start today Integrations into other tools How to get…

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Marketing Technology Podcast by Marketing Guys

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How to use location data for marketing - Greg Sterling, VP Market Insights @ Uberall 31:31

8M ago31:31

31:31

During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers? We discuss the following topics: What location data is and how it can be used Loc…

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Marketing Technology Podcast by Marketing Guys

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How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com 40:59

9M ago40:59

40:59

Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool? During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection.…

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Marketing Technology Podcast by Marketing Guys

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How to organize a successful online event - Katherine Martin, Marketing Manager @ Narrative Science 43:55

9M ago43:55

43:55

Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Mark have a chat with Katherine Martin on how to successfully organize an online event. Because just setting up a PowerPoint and register for a Zoom Pro account is not going to do the job! Katherine organized several events during 2020 and had …

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Marketing Technology Podcast by Marketing Guys

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How to manage your social workflow -Xenia Muntean from Planable.io 51:49

10M ago51:49

51:49

In this podcast interview, Elias and Mark have a chat with Xenia Muntean, CEO and Founder at Planable.io. This is the first time we have a guest that is on the Forbes 30 Under 30 list! Xenia founded Planable in 2016, based on her own experiences (and frustrations) with social media platforms and the planning and workflows that are associated with t…

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Marketing Technology Podcast by Marketing Guys

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Some marketing technologies are more equal than others...- Oren Greenberg, On Demand CMO @ Kurve 43:35

10M ago43:35

43:35

In this podcast interview, Elias has a chat with Oren Greenberg, who owns digital marketing agency Kurve in the UK. He's an On Demand CMO and advisory to around 35 start-ups. The great thing about Oren's work is the fact that he both works at small start-ups and large multinationals (including Canon and Lenovo). This seems like a 'best-of-both-worl…

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Marketing Technology Podcast by Marketing Guys

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Be human where it counts. Otherwise automate! - Josh & Sam Ovett - MobilePocketOffice 36:05

11M ago36:05

36:05

If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from MobilePocketOffice.com. In this 35 minute interview, Elias talks about how to automate marketing processes and the tools needed for that. Sam and Josh share their entire stack and give some very …

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Marketing Technology Podcast by Marketing Guys

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Best practices from a big martech stack owner - Paul Johnson, Director of Marketing Technology @ LogMeIn 31:48

11M ago31:48

31:48

The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a resul…

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Marketing Technology Podcast by Marketing Guys

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The role of PR in Martech - Interview Aaron Mirck, Presscloud 45:23

11M ago45:23

45:23

In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry. During the interview we discuss loads of topics, some of them include: Why PR is important in your marke…

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Marketing Technology Podcast by Marketing Guys

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How to turn In-Person Events into digital experiences - Interview Peter Bell (Adobe) 42:27

12M ago42:27

42:27

Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or even closing-events that are basically non-replaceable. Or are they? As a B2B marketer, you need to be prepared for this. During this 40 minute interview with …

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Marketing Technology Podcast by Marketing Guys

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How to: Let your webinar be the ultimate lead generation machine 48:47

1y ago48:47

48:47

In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business,…

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Marketing Technology Podcast by Marketing Guys

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How to grow your business during fast changing times (episode 2) 43:07

1y ago43:07

43:07

In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps: Formulate your national and international growth strategy based…

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Marketing Technology Podcast by Marketing Guys

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Marketing & Sales during fast-changing times (episode 1) 36:08

1y ago36:08

36:08

In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benef…

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Marketing Technology Podcast by Marketing Guys

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Engage with candidates using marketing technology - Interview Jelmer Koppelmans and Jelmer Zuidema, Roadtrip 28:44

1y ago28:44

28:44

In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset. Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the a…

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Marketing Technology Podcast by Marketing Guys

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Online personalization for B2B - Interview Kirsty Dawe, Webeo 52:50

1y ago52:50

52:50

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK. During the 50-minute interview, we talk about the following …

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Marketing Technology Podcast by Marketing Guys

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Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova 41:08

1y ago41:08

41:08

In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so o…

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Marketing Technology Podcast by Marketing Guys

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Invite customers to your story - Interview Evan Knox, Caffeine Marketing 27:25

1y ago27:25

27:25

In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more: The 7 principles of StoryBrand The picture of success …

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