Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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The channel for business development, marketing, sales development, sales and other revenue generation professionals in the information technology industry. We help you grow revenue, faster (especially in foreign countries and through independent channel partners)!
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With over 25 years of experience in recruiting leadership teams and boards for advanced science and engineering companies, Chris Reichhelm, CEO of Deep Tech Leaders, offers an insider’s perspective on the pivotal decisions and strategies that shape the success of startups embarking on the lab-to-market journey. This podcast doesn’t just celebrate innovation for its own sake; instead, it highlights what it truly takes to build, scale, and sustain a successful deep tech company. Through conver ...
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The Global Startup Movement - Startup Ecosystem Leaders, Global Entrepreneurship, and Emerging Market Innovation
Andrew Berkowitz
We deliver independent emerging market focused technology, digital and innovation insights and analysis. Every quarter we produce a community activation mini-series diving deep into the most pertinent issues, headlines, and conversations in the global startup movement. We produce podcasts, virtual activations, live events, and bespoke market insight content with a deep understanding of the complex dynamics of the stakeholders within the global tech and innovation landscape. The show is execu ...
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Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder
52:25
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52:25
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth. They explore how trust-building conversations and validating problem statements with potential …
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The State of UK Deep Tech | Dr David Cleevely CBE FREng FIET
52:04
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52:04
In this episode, host Chris Reichhelm is joined by Dr. David Cleevely CBE FREng FIET, co-founder of Cambridge Angels and a leading figure in UK science and technology. Together, they explore the intricate process of scaling Deep Tech companies, the importance of talent and vision, and the systemic challenges facing the UK’s innovation ecosystem. Da…
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Når du skal opbygge en partnerkanal
10:47
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10:47
En artikel skrevet af Hans Peter Bech og oplæst af en automatisk stemmeDoor Hans Peter Bech
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Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan
50:11
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50:11
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to bu…
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University Spinouts and Deep Tech Investing | Marc Singer | Osage University Partners (OUP)
51:40
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51:40
In this episode of Lab to Market Leadership, Marc Singer, Managing Partner at Osage University Partners, joins host Chris Reichhelm to discuss the transformative role of university spinouts in Deep Tech. With decades of venture capital experience, Marc offers valuable insights into what makes a successful Deep Tech entrepreneur and shares lessons l…
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Did McKinsey & Company Kill Swissair?
10:36
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10:36
An article by Hans Peter Bech read by an automated voice.Door Hans Peter Bech
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An article by Hans Peter Bech read by an automated voice.Door Hans Peter Bech
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Engineering Deep Tech: Scaling Plastic Recycling Technology | James Finlayson | Impact Recycling
1:00:18
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In this episode of the Lab to Market Leadership podcast, host Chris Reichhelm speaks with James Finlayson, CTO and Co-Founder of Impact Recycling, to explore the journey of scaling their recycling technology from lab prototype to market-ready solution. Over the past decade, James has led the development of BOSS, an innovative technology that uses f…
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Thought Leadership – Generating Inbound Leads on a Shoestring Budget
12:10
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12:10
An article written by Hans Peter Bech and read by an automated voice.Door Hans Peter Bech
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International bestsellers - idea and creation
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An article written by Hans Peter Bech and read by an automated voice.Door Hans Peter Bech
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My recipe for making international bestsellers
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11:12
My recipe for making international bestsellersDoor Hans Peter Bech
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The four main jobs in the creation of a bestselling book
10:27
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10:27
An article written by HPB and read by an automated voiceDoor Hans Peter Bech
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An article written by Hans Peter Bech and read by an automated voiceDoor Hans Peter Bech
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The Most Undervalued Skill in Deep Tech - Management | Chris Perkins PhD
46:39
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46:39
In The Deep Tech Leaders Podcast, serial entrepreneur Chris Perkins discusses the most undervalued skill in Deep Tech – management. Listen as he reveals lessons from his journey through two successful exits, sharing insights on market alignment, team culture, and effective leadership. Perfect for Deep Tech founders looking to scale their innovation…
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The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)
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Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, a…
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An article written by Hans Peter Bech and read by an automated voice.Door Hans Peter Bech
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1
The Fall of The Soviet Union
10:45
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10:45
An article written by Hans Peter Bech and read by an automated voice.Door Hans Peter Bech
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An article written by Hans Peter Bech and read by an automated voice.Door Hans Peter Bech
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1
Who is Henrik Bertelsen?
11:24
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11:24
An article written by Hans Peter Bech and read by an automated voice.Door Hans Peter Bech
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Lab to £30m+ in revenue and a $310m exit | Eric Mayes | CEO of Endomag
1:15:35
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1:15:35
In this episode of Lab to Market Leadership, Chris Reichhelm sits down with Eric Mayes, CEO of Endomag, to explore the rare journey of building a medtech startup from the ground up. Eric discusses the strategies that propelled Endomag to the forefront of cancer detection technology and culminated in a $310 million acquisition by Hologic. Perfect fo…
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Scaling Battery Technology | Rob Davies | 6K Energy
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48:58
In this episode of Lab to Market Leadership, Chris Reichhelm interviews Rob Davies, Chief Operating Officer, at 6K Energy, discusses what it takes to scale novel battery technology. Rob, who has background in both corporate and startup environments, offers valuable insights on the hurdles and strategies involved in progressing advanced materials fr…
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Deep Tech Start-Ups & Industrial Giants | Paul Mascarenas OBE, Ex-CTO of Ford Motor Company
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54:31
In this episode, Lab to Market Leadership host Chris Reichhelm interviews the former CTO of the Ford Motor Company, Paul Mascarenas OBE. Paul discusses his experiences driving innovation at one of the world’s largest automakers and shares his insights into the complex relationship between startups and large industrial players. Join us to learn abou…
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Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard
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50:09
Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting …
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Funding the Semiconductor Future | Kevin Chen
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56:30
On this episode of ‘Lab to Market Leadership’, Chris Reichhelm talks with Kevin Chen, Managing Director of Lam Capital, about securing funding and scaling in the semiconductor space. Kevin, with his extensive experience that spans MIT, founding startups, and leading teams at Applied Materials, is now responsible for strategic investments at Lam Cap…
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Lab to Market Leadership Reflections: Does the Starting Point of a Deep Tech Company Matter?
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On this week’s bite-sized Reflections episode of the Lab to Market Leadership podcast, Deep Tech Leaders CEO Chris Reichhelm explores a vital question: ‘Does the starting point of a deep tech company matter?’ Through lessons learned from previous podcast guests like Peter Collins (Permasense) and Henrik Hagemann (Puraffinity), Chris reflects on the…
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The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley
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47:12
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry. From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initia…
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Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield
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46:46
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps…
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Commercialising Novel Chemistry | Tim Cesarek
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59:36
Join us on this episode of Lab to Market Leadership as Chris Reichhelm interviews Tim Cesarek, CEO of Synata Bio. Tim draws from his vast experience to discuss how to successfully bring novel chemistry innovations from the lab to the market. Learn about the common obstacles that trip up leadership teams, the importance of commercial discovery, and …
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Doing Business with the Automotive Industry | Dr Andy Palmer, CMG
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46:57
In this episode of Lab to Market Leadership, Chris Reichhelm interviews Dr Andy Palmer, CMG, the ‘godfather’ of electric vehicles. Andy's extensive experience as COO of Nissan and CEO of Aston Martin provides a unique perspective on how advanced tech companies can navigate the automotive industry. Discover the secrets to engaging with OEMs, alignin…
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Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silo…
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Academia versus Startup | Dr Priya Perumal
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In this episode of ‘Lab to Market Leadership,’ Dr. Priya Perumal, a leading expert in construction materials and Chief Scientific Officer at C2CA, discusses the contrasts between university labs and startup environments. Learn about the unique challenges and opportunities that come with moving from academia to the commercial sector. Dr. Perumal pro…
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Product Hunt Launch Secrets: A conversation with Leo Bosuener
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41:31
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a …
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Zero to £22m in Licensing Revenue: Tony Cochrane's Ceres Power Journey
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Generating revenue from the licensing of IP sounds great in principle but is notoriously difficult to pull off – especially for start-ups. On this week’s episode, Chris interviews Tony Cochrane, Chief Commercial Officer of Ceres Power, the UK-based fuel cell company. Tony talks about how he and his team were able to grow from £0 - £22m in licensing…
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A New Type of Semiconductor Company | Scott White
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In this week’s podcast, Chris Reichhelm speaks with Scott White, the co-founder and former CEO of Pragmatic Semiconductor, one of the UK’s most exciting advanced materials companies. Scott talks us through the 14-year journey, diving into everything from the dynamics of the founding team, technology and scale-up approach, engagement with potential …
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Why Start-ups Fail to Engage Corporates | Steve Cook
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In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their …
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The Role of CFO in a Deep Tech Company | Michael Black
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In this episode of Lab to Market Leadership, we delve into the crucial role of a deep tech Chief Financial Officer with our expert guest, Michael Black, CFO of ieso Digital Health. With extensive experience across various deep tech sectors, Michael provides a comprehensive look at the CFO's responsibilities, the necessity of understanding advanced …
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Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment…
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Graphene Commercialisation: Scaling Advanced Materials | Tony Pearce
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57:28
Dive into this insightful episode where Chris Reichhelm interviews Tony Pearce, COO of Paragraf, to discuss the journey of bringing groundbreaking innovations in the advanced materials sector from the lab to the market. Tony explores the critical aspects of scaling up graphene technology, focusing on the importance of early-stage market credibility…
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Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrep…
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Selecting the Right Deep Tech Startup: A Job Seeker’s Guide | Chris Reichhelm
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Job Seekers! Are you looking to get into the Deep Tech industry? Deep tech recruitment expert Chris Reichhelm talks about what you can do to give yourself the best chance of finding the right role. He delves into the critical steps for aligning your career ambitions with the appropriate phase of startup growth. In this episode, you'll learn: Sector…
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Defining the Right Problem | Henrik Hagemann from Puraffinity
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56:55
Welcome to the Lab to Market Leadership podcast, where we explore the journey of turning advanced science and engineering into market-ready innovations. Join Chris Reichhelm, founder and CEO of Deep Tech Leaders, as he speaks with Henrik Hagemann, CEO of Puraffinity and a Forbes 30 under 30 honoree in 2019. In this episode, Henrik shares insights o…
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Lab to Market – Bootstrapped | Peter Collins
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56:55
In this episode of the Lab to Market Leadership podcast, host Chris Reichhelm talks to Peter Collins, the former CEO of Permasense, an Imperial College spin-out focused on industrial IoT solutions for the oil and gas industry. Peter shares his unique journey of bootstrapping Permasense from its early days in the lab to a successful $50 million exit…
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Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense
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44:26
In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers va…
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Lab-to-Market Journey: A Blueprint for Success | Chris Reichhelm
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In this episode of Lab to Market Leadership, host Chris Reichhelm shares Deep Tech Leaders’ blueprint for the Lab-to-Market journey. Chris outlines the three critical phases of the lab to market journey: Solution Definition, Scaling, and Commercialisation. He explains the five key stages—Research, Prototype, Pilot, First of a Kind, and Market Deplo…
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Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing
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In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to th…
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Spotlight on Spinouts 2024 Insights | Chris Reichhelm
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Join us for the debut episode of ‘Lab to Market Leadership with Chris Reichhelm, CEO of Deep Tech Leaders, as we dissect the data from the Royal Academy of Engineering’s 'Spotlight on Spinouts 2024' report. Discover our unique analysis shedding light on why UK startups encounter commercialisation challenges despite their innovative ideas. In this e…
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Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO
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Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…
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People-Centric GTM: Mark Kilen's Framework for B2B Growth
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What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…
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Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises
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By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…
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From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.
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Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Mark…
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