It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for wo ...
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280: Hybrid Team? No Problem. Create the Perfect Communication System for Remote or Hybrid Teams
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Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!). With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks. If you’re looking to build (or improve…
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279: (Don’t) Blame It On the Algorithm — Create a System for Winning Ads with Jayne Day
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So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise t…
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278: How to Craft Testimonials that Drive More Sales
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If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you. In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will a…
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277: How to Use Email Marketing and Automation Systems to Grow Your Business with Jovana Vujnic
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Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away. Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automa…
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276: Onboard Like a Pro — How to Set Your Team Up for Success from Day One
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Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding. When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner. In this episode, I’m giving yo…
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275: How Community, Commitment, and Courage Took Me to the Summit
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One month ago, I climbed a mountain. Not once, not twice… But EIGHT times. Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada. I learned so much during this experience, about motivation, accountability, and the power of community. In This Episode: -> Hear about how I went from extreme hesitat…
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274: How I Did It: Three Stories of Six and Seven-Figure Success
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In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success. We are joined by: Amanda Farmer of Your Strata Property — a pro at helping property owners demystify t…
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273: Let’s Talk about Mental Health for Small Business Owners with Leanne Faulkner
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“I must be a failure, and everyone around me must know what they’re doing.” How often have we all had this EXACT thought? In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and …
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272: My Secret Weapon for Business Growth: Building an Advisory Group
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Ever feel like you’re constantly trying to fit into someone else’s mould? Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth –…
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271: Visibility is Vulnerable: How to Show Up Online While Staying Authentic
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Ever feel like you’re constantly trying to fit into someone else’s mould? As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we’re exploring how you can build a t…
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270: How to Find Your Core Message & Purpose with Erin Weed
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Can you define your business’ purpose in just ONE word? That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Mi…
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269: You Get to Choose: Finding Clarity and Purpose in Your Business
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If you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It’s different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all …
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268: Zigging When Others Zag: Creating Success on Your Terms with Kate Toon
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Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Fi…
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267: Not Everyone is Your Customer and That’s Okay
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If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. …
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266: From Buddy to Boss: Igniting Your Potential for Career Advancement with Michelle Pascoe
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Ever felt torn between being an employee’s friend and their boss? Or unsure how do you keep being relatable and respected as you grow into the CEO role? Or even uncomfortable having to draw boundaries as your team grows? These are challenges faced by many bosses. In this episode of the HerBusiness Podcast, we’re talking about how to transition from…
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265: How to Stop Being the Bottleneck in Your Business with Kristy-Lee Billett
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Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth? Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagemen…
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264: 10 Essential Questions for Successful Collaborations
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Have you ever felt that business is all about competition? In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead. Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand…
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263: All In on Leadership — Insights from Mike Michalowicz on Building a Great Team
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This is a must-listen episode for any business owner who is either: 1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team. Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team. It takes consistent action by the business owner to cultivate a…
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262: The Loneliness of Being a Woman Business Owner and How to Combat It
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In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs. Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own. Episode Highlights: …
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261: Mastering Video Marketing: Alex Cattoni on Building Authentic Connections and Driving Business Growth
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In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of…
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260: 7 Tech Tips Every Business Owner Needs to Know
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Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL. In this episode, we’re covering the 7 most asked questions about technology from women business owners just like you. In This Tech-y Special: -> Get the answers on how to choose the right tech stack…
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259: Conquer the Chaos: Clate Mask on Mastering Business Systems and Mindset
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In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love. During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth. Every business owner struggles to organi…
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258: The 3 Money Metrics That Give Your Business Financial Stability
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In this episode of the HerBusiness Podcast, we focus on the theme of Money. Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights. That is… if you know what you’re doing. We break down the mystery behind achieving your profit goals and…
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257: The Power of Clarity and Focus in Winning in Business and Life with Megan Hyatt-Miller
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In this episode of the HerBusiness Podcast, I talk to Megan Hyatt-Miller, CEO of Full Focus, about finding success in BOTH business and life. Megan believes that that balance isn’t only possible – but can be achieved through the Full Focus systemised process. That system has seen major results, with over 1,000,000 people using the Full Focus Planne…
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256: The Slow Growth Strategy for Long-Term Extraordinary Success
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In this episode of the HerBusiness Podcast, we’re taking a look at how Leanne Haining’s slow growth strategy created extraordinary long-term success within her business, Urban Rituelle. Leanne tells us the story of her business beginnings – and why it is essential to never give up the creativity and inspiration that was your original spark in busin…
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255: How to Get Major Publicity for Your Business, with Susie Moore
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In this very special episode of the HerBusiness Podcast, we get to see behind the curtain, into the wonderful world of Susie Moore, world-renowned life coach, author, and host of the top-rated Apple podcast Let It Be Easy. Susie shares with us how she gets major publicity (for free!) for her business – and how you can too! In This Episode: -> Hear …
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254: What's Your Next Money Move?
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Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses! Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money. In This Episode: -> A practical exercise to help you understand your money mindset. -> …
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253: How to Be a Trailblazer in Your Industry with Amanda Farmer
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In this inspiring episode of the HerBusiness Podcast, we sit down with Amanda Farmer, the trailblazing property lawyer behind Your Strata Property. Amanda shares her journey from running a traditional law practice to creating a dynamic online membership community that simplifies the complexities of apartment living. Discover the innovative strategi…
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252: Blending Strategy and Intuition for Business Success with Chenae Carey
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In this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies. Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout. Chen…
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251: The Power of Self-Kindness in Business Success with Erica Webb
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This episode of the HerBusiness podcast brings you a conversation with Erica Webb, founder of Self Kind and a pioneer in the integration of somatic movement and self-kindness into business and personal development. In this episode, Erica shares her unique insights and experiences, guiding us on how to cultivate a culture of self-kindness within our…
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250: The CEO Mindset Shift That Changed the Game of Business - with Angela Counsel
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Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth. In this episode, "The CEO Mindset Shift That Changed the Game," we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business's trajec…
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249: Beyond the Grind: Why FREE Days are a Success Strategy for Your Business
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Welcome to this episode of the HerBusiness podcast. In this episode, we dive into the transformative concept of FREE Days, inspired by the insights of Benjamin Hardy and Dan Sullivan in their book 10x Is Easier Than 2x. Join us as we explore how taking regular breaks from work can rejuvenate your creativity and focus and be a crucial factor in scal…
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248: 8 Essential Tips for Finding Your Ideal Business Mentor
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Mentors have played a vital role in the achievements of many thriving businesswomen and can also greatly support the growth and success of your own business. In this episode of the HerBusiness podcast, we dive into the topic of mentoring and how to find the right mentor for your business situation. Listen to Discover: Mentor or Coach - Who Do You N…
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247: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom and Build Your Empires with Dan Martell
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In this episode of the HerBusiness podcast, we sit down with Dan Martell, entrepreneur, coach, and author of Buy Back Your Time, to discuss the transformative strategies that can help business owners, especially women, scale their businesses and improve their quality of life. Dan shares his insights on delegation, personal development, and the powe…
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246: The Power of Choosability: Belinda Weaver’s Strategies for Business Growth
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How do you stand out amongst the crowd and become the one that clients choose? That’s what this episode of the HerBusiness podcast explores. In an interview with Belinda Weaver of Copywrite Matters, we look at how to: Embrace Your Uniqueness: Belinda emphasises the importance of aligning your offerings with your target audience's needs and preferen…
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245: From Dabbling to Scaling: Unleashing the Potential of Your Business with Fiona Keary
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Welcome to another insightful episode of HerBusiness, where we're joined by Fiona Keary, of Style Liberation, the Style Transformation course and the popular 35+, Where to Shop Facebook group. In this episode, Fiona shares her invaluable insights on transforming your business from dabbling to scaling, revealing the secrets to creating a flexible an…
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244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley
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Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership. In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tr…
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243: Creating a Flourishing Community: Cultivating Connection and Collaboration
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Community is everything. As humans we thrive in the right communities. Perhaps you’ve experience this. A church. A sports team. A choir. A family. When we can ‘find our tribe’ we thrive. In this episode, we're joined by Shanna Bresnahan, an expert in community building and business growth. Shanna shares her insights on the key elements of community…
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242: From Revenue to Profit: Transforming Your Business’s Financial Health — with Laura Elkaslassy
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Money is one of the most misunderstood topics when it comes to running a business. In fact, way too many business owners run away from the topic of money and finances, of profit and wealth. That’s why we’re excited about this episode of the HerBusiness podcast. In this episode of HerBusiness, we sit down with Laura Elkaslassy, a seasoned entreprene…
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241: Think Big To Grow: Creating a Strong Foundation for Business Success
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Growing a business, or achieving any goal, starts with how you think, how big a vision you can hold and how long you can hold that vision while taking the necessary steps to realise it. In this episode, we're thrilled to bring you an exclusive interview with Julia Watts of Sample Room, a successful entrepreneur who has grown her business to a seven…
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240: Innovation and Differentiation: Strategies for Standing Out in a Competitive Market
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In this episode of the HerBusiness podcast we look Jane Cay’s inspiring entrepreneurial journey. Jane is the founder and CEO of birdsnest, an online fashion store that was vote No.1 in this year’s Online Retailer of the Year awards. Jane is a successful entrepreneur who has built a multi-million dollar business from a small country town, now employ…
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239: Building a Dream Team for Sustainable Business Growth - with Kristy Lee Billett
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At HerBusiness, we love to help women business owners to build the business of their dreams. In this episode of the HerBusiness podcast, we're thrilled to have Kristy-Lee Billett, a real advocate for small businesses and the founder of People Powered HR. Kristy-Lee shares her expertise on how to overcome the challenges of being the boss, dealing wi…
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238: From Small Business to Big Success: Embracing Fearless Growth with Chantel Gilbert
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Welcome to this episode of our podcast where we delve into the inspiring journey of Chantel Gilbert, a successful entrepreneur who, along with her husband Josh, started their business right after their honeymoon, from Chantel's childhood bedroom. Today, they're on a mission to reach $10 million in revenue. In this episode, Chantel shares her insigh…
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237: Transform Your Growth through Vision, Purpose, and Self-Belief
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All the business strategies in the world don’t matter if you are not committed to your personal growth. In this epiosde, we're diving deep into the importance of having a clear vision, purpose, and mindset. Caitlin Mitchell, CEO or Excellence in Leadership, shares her stories and eye-opening anecdotes, revealing the incredible impact of personal gr…
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236: What’s In It For Them? Why Giving is the Key to Building Authentic Relationships that Drive Business Success with Joe Polish
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Today on the show we have a special guest. And we cover a topic that is near and dear to our hearts at HerBusiness — busines relationships. Joe Polish is the author What's In It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want. In this podcast episode, Joe shares insights and strategies that have he…
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235: From Fuzzy to Focused Unveiling a Clear Vision
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We're helping you move "From Fuzzy to Focused" by discussing how a clear vision is essential in business. In this episode, we delve into the importance of having a clear vision for your business and your life. We tackle the often complex issue of aligning your personal desires with your business goals and provide practical tips and tools to help yo…
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234: How Your ‘Small’ Brand CAN Grow Your Business with Melissa Horvat
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In this podcast episode, we talk with our special guest, Melissa Horvat of Graphika. She has spent her career helping professional service-based businesses connect with their ideal clients through branding, graphic design, and digital services. She shares the importance of branding for small businesses, particularly for women entrepreneurs, and sha…
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233: Navigating Tough Talks: How to Handle Difficult Conversations with Louise Davis
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Do you often shy away from confrontation, finding it difficult to address critical issues? Perhaps you find yourself tip-toeing around the proverbial 'elephant in the room,' unsure of how to broach the topic. And when you do muster the courage, do you get nervous about how to initiate the tough conversation? Dealing with pushback and negative respo…
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232: Speak with Impact and Win New Clients with Cat Matson
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In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners. Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter s…
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231: The Scary Step into the Unknown that Grows Your Business
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Stepping outside our comfort zones and embracing new environments can be both intimidating and transformative. As women business owners, it is crucial to seize these opportunities for personal and professional growth. In this episode of the HerBusiness podcast, we explore the power of venturing into the unknown, nurturing confidence in unfamiliar s…
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