Beste Growth Tech podcasts (2025)

1
Unlocking B2B Growth: Productizing Services with Eisha Armstrong 21:07

3M ago21:07

21:07

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized serv…

1
Recruiting the Best Marketing Operations Talent with Matthijs van Rosmalen 28:27

5M ago28:27

28:27

Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…

1
Digital Innovators, The Journey of TomTom in Marketing Operations featuring Debby Kruse 28:42

5M ago28:42

28:42

In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…

1
Elevating Customer Experience with Marketing Operations - Featuring Gerben Busch 30:39

5M ago30:39

30:39

In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…

1
Unlock the Power of Marketing Operations with Kelly Jo Horton 31:05

6M ago31:05

31:05

In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…

1
Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing 24:59

5M ago24:59

24:59

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …

1
Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering 40:25

6M ago40:25

40:25

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …

1
Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma 26:03

6M ago26:03

26:03

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…

1
Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers 32:19

8M ago32:19

32:19

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…

1
Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe 20:24

9M ago20:24

20:24

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…

1
Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer 21:47

10M ago21:47

21:47

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

1
Navigating the AI Revolution in Marketing: Insights from Charida Dorder 21:49

11M ago21:49

21:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

1
Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain 22:08

11M ago22:08

22:08

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

1
Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels 23:49

12M ago23:49

23:49

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

1
Aflevering 26 “Diepgaande inzichten in IT-optimalisatie met MSP Mentor: Luister naar Johan Bakker’s visie!” 16:59

11M ago16:59

16:59

Ontdek de boeiende wereld van managed services met MSP Mentor, een toonaangevende speler in de IT-sector. Als gast bij de podcast van “SaaS4Channel” deelt Johan Bakker, oprichter van MSP Mentor, zijn inzichten en expertise. MSP Mentor is gespecialiseerd in het optimaliseren van IT-bedrijven die zich bezighouden met kantoorautomatisering. Met bijna …

1
Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers 28:59

11M ago28:59

28:59

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

1
Aflevering 25: Digitale Revolutie in Nederland: Trends en Inzichten uit Rabobank’s IT-Sector 16:36

12M ago16:36

16:36

De Saas Channel-podcast werd live opgenomen tijdens de Tech Drinks in Amsterdam, waar Mark van Kampen van Rabobank werd geïnterviewd. Hij benadrukte zijn rol als sectormanager IT bij de bank en zijn verantwoordelijkheid om trends in de IT-sector te volgen en deze te vertalen naar de frontoffice. Deze frontoffice concentreert zich op het bedienen va…

1
Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James 22:55

1y ago22:55

22:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

1
Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent 21:17

1y ago21:17

21:17

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

1
Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas 12:28

1y ago12:28

12:28

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

1
Aflevering 24 : Sustainable Tech and Strategic Growth: A Conversation with Technology Trading Partners 21:42

1y ago21:42

21:42

Welcome to to the forefront of technology with Technology Trading Partners (TTP), showcased in the latest podcast by SaaS4channel from Cloudfest in Germany. Led by Garry Anzaroot, the COO, and Vladimir Vollinsky CEO, TTP takes you on a journey through their expertise in hardware solutions, spanning procurement, sale, and services for global clients…

1
Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev 22:37

1y ago22:37

22:37

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

1
Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier 24:25

1+ y ago24:25

24:25

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…

1
Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó 21:46

1+ y ago21:46

21:46

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…

1
Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence 21:02

1+ y ago21:02

21:02

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…

1
Aflevering 23: De Kracht van Cloud Marketing: Een Gesprek met Mark Karsch 18:02

1+ y ago18:02

18:02

In dit boeiende podcast interview met Mark Karsch van Cloud suppliers op het Cloudfest, krijgen we inzicht in Mark’s diepgaande expertise in marketing voor de cloud- en datacenter industrie. Mark is een ervaren ondernemer die zich specialiseert in het ondersteunen van buitenbeentjes en vernieuwers in deze branche, waarin hij zijn passie voor verkop…

1
Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin 21:02

1+ y ago21:02

21:02

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …

1
Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown 19:55

1+ y ago19:55

19:55

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…

1
The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind 31:41

1+ y ago31:41

31:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…

1
The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics) 19:26

1+ y ago19:26

19:26

"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…

1
Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic 20:34

1+ y ago20:34

20:34

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…

1
Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney 22:41

1+ y ago22:41

22:41

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …

1
The Art of Pricing in Marketing - Interview with Dan Balcauski 26:03

1+ y ago26:03

26:03

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…

1
Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani 20:21

1+ y ago20:21

20:21

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…

1
Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero 18:49

1+ y ago18:49

18:49

On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…

1
The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai 19:23

1+ y ago19:23

19:23

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…

1
Aflevering 21 : Hybride leren en nauwe bedrijfssamenwerking: versnel jouw ICT-carrière met de innovatieve softwareopleiding van CITA Academy 18:39

1+ y ago18:39

18:39

In deze podcastaflevering van SaaS4Channel wordt een gesprek gevoerd met Hugo Gelder en Chris Ros van de HU in samenwerking met de CITA Academy, waar ze verantwoordelijk zijn voor een IT-talent-opleiding. De opleiding richt zich op hybride leren, waarbij studenten zowel werken als leren. Het doel is om relevante kennis over te brengen door studente…

1
How to do Personas right - Jim Kraus, President of the Buyer Persona Institute 23:39

1+ y ago23:39

23:39

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …

1
Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker) 17:14

1+ y ago17:14

17:14

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…

1
Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero 18:31

1+ y ago18:31

18:31

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…

1
Aflevering 20: Geen Europese grenzen voor de DDoS-wasstraat van de SaaS-dienst van NBIP. 18:26

1+ y ago18:26

18:26

We ontvangen vragen uit heel de EU,” vertelt de Algemeen Directeur van de Nationale Beheersorganisatie Internet Providers (NBIP), Octavia de Weerdt. “Cybercriminaliteit kent geen grenzen, dus het is belangrijk dat we hierop inspelen. Onze kennis, die we samen met universiteiten opbouwen, en onze infrastructuur voor het mitigeren van DDoS-aanvallen …

1
Aflevering 19 : AI gebruiken voor verhoogde beveiliging en verbeteren van de productiviteit! 19:53

1+ y ago19:53

19:53

Tjebbe de Winter, managing director en founding partner van Cyso, een 26 jaar oud internet bedrijf, gebruikt AI om ‘s nachts niet wakker te hoeven liggen. Dat meldt hij in de SaaS4Channel podcast tijdens Cloud Fest 2023. Hij geeft aan waarom zijn bedrijf al 26 jaar succesvol is. Focus. Cyso is gefocust op het in de lucht houden van webapplicaties w…

1
How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal 18:31

1+ y ago18:31

18:31

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…

1
Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago 16:08

1+ y ago16:08

16:08

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …

1
Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint) 19:30

1+ y ago19:30

19:30

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …

1
How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword 27:05

2y ago27:05

27:05

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discuss…

1
Aflevering 18: Waarom is beleid op digitale infrastructuur noodzakelijk? 16:38

2y ago16:38

16:38

Stijn Grove, al 10 jaar directeur van de Dutch Data Center Association (DDA) legt uit wat het belang van Datacenters in Nederland is. Een sector met 2 miljard omzet, waar 15.000 mensen, verspreid over het hele land, werken. Meer dan 300 datacenters van meer dan 400 vierkante meter oppervlakte. Stijn geeft aan, dat het belangrijkste knelpunt, het ke…

1
Aflevering 17: Optimale aansluiting IT-personeelsvraag – IT-opleiding! 18:14

2y ago18:14

18:14

Jiska Rodenburg, directeur van CITA is aanwezig op Cloudfest om het CITA opleidingsprogramma af te stemmen met de markt van hostingbedrijven, Managed Service Providers en andere IT-specialisten CITA te promoten. CITA heeft samen met Hogeschool Utrecht een ideaal programma ontwikkeld waarbij HBO-studenten directe aansluiting hebben met de markt. Tij…

1
Je bedrijf groeit als een raket: wat doet dat met een ondernemer? 21:45

2y ago21:45

21:45

Wat kunnen twee ondernemers die hun tech start-up aan een razend tempo lieten groeien van mekaar leren? Dat komen we te weten in deze episode van ‘Let’s talk about growth’. Host Felice Dekens legt haar oor te luister bij Heidi Rakels, Dimitri O en Kristof Cox. See omnystudio.com/listener for privacy information.…

1
CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census 24:56

2y ago24:56

24:56

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matt…

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