Unpacking the truth behind the current social and political issues facing us today. A call to action for all Americans to get involved in the conversation so we can make a difference.
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Created by Vuja Dé Digital, Contrary to Popular Opinion brings you provocative topics and novel perspectives around leadership, business, and marketing. The podcast delves into the latest industry topics featuring insights from marketing experts and industry leaders, along with Vuja Dé Digital’s co-founders. Subscribe and tune in weekly to stay in the know about everything important across business, advertising, and performance marketing!
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To The Contrary, Public Broadcasting's successful all-female news analysis series, is celebrating its 33rd season on air. With women in the forefront of politics and on the cutting edge of national agendas, To The Contrary continues to provide an important, timely forum for women to discuss national and international issues and policies. It presents news and views that are rarely, if ever, available elsewhere on television.
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Children’s stories and nursery rhymes told by Mama Goose and her six little goslings
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My life. My experiences. My struggles. Anorexic to recovery to relapse to complications to abusive pasts.
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Correct commonly known, but incorrect beliefs.
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Joe and LP discuss whats going on in society right now. Whether it's being woke or mass shootings or Cleveland Politics. You can hear it all on this show.
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Contrary to Ordinary, Exploring Extraordinary Personal Journeys
CariFree - Exploring Extraordinary Personal Journeys
Join Dr. Kim Kutsch, the brilliant mind behind CariFree, as he explores the extraordinary lives of thought leaders in the dental industry, and beyond. Contrary to Ordinary explores further than dentistry - here we unravel the minds of change-makers, paradigm shifters, and world shakers. Every two weeks, we dive into the stories of our remarkable guests—ordinary people who continually defy limits. Discover their tales of success, resilience, and self-awareness, and explore how they leverage t ...
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On the Contrary by IDR is an award-winning show about listening to people not like us. In every episode, the host chats with guests as they share their diverse experiences, perspectives, and expertise on an issue—water security, gender, climate change, caste, mental health, and more. The goal is to get people to explore their similarities and differences, and find a new, shared understanding. New episode out every Wednesday.
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For those who question the status quo, or are just starting to, this podcast will explore a variety of topics; pursuing truth and justice, tempered grace and a little bit of cheek.
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Pushing the community to stay together despite religious, or ethnic backgrounds. To spread unity in a positive manner, provoking thought and conscious awareness. We're stronger united, please follow us on Instagram @contrarytothebelief and please like, subscribe and comment on YouTube Contrary to the Belief.
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How Emerging Brands Are Leveraging Marketing Mix Modeling with Beatrice Ellington
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In this week's episode, we dive into the transformative power of AI-driven marketing insights with Beatrice Ellington of Keen Decision Systems. Discover how advanced marketing / media mix modeling is helping businesses make smarter, data-driven decisions. Beatrice shares how emerging brands and agencies alike are optimizing marketing budgets, drivi…
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A TRIBUTE TO LAS VEGAS MAJOR CAROL GOODMAN
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Carol Goodman is an American politician who has governed Las Vegas for three terms. Her reign is now coming to an end this year. She proceeded her husband Oscar Goodman, who was governor of Las Vegas from 1999 to 2011. Known as the Dynasty couple, Jules takes us on a journey of Oscar's days as the lawyer for the Mob, who ran Las Vegas back in the d…
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41. Accountability and Growth with Dr. Tracey Nguyen
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Today's guest is Dr. Tracey Nguyen, the owner of Lansdowne Dental Care in Leesburg, Virginia. In addition to her general practice, Tracey specializes in airway health, with a particular focus on pediatric care. She is also among an elite group of only 350 individuals worldwide accredited by the American Academy of Cosmetic Dentistry. Tracey’s journ…
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The History of Black Women Running for President | PBS
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We discuss the history of black women who have run for the highest office in the land, from fringe candidates like Charlene Mitchell from the Communist Party, to leading figures from major parties like VP Kamala Harris.Door To The Contrary
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Real Talk on Agency Client Relationships Rewind
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In this episode, we explore the tough decisions that marketing leaders face when choosing agency partners and balancing media strategies with performance expectations. We dive into the intricacies of building strong client-agency relationships, navigating the cost-value equation, and determining whether to keep marketing functions in-house or with …
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VOTING WITH INTELLIGENCE: REALITY V.S. IDEOLOGY
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With a critical presidential election around the corner, Jules discusses the importance of voting with intelligence instead of emotion; pointing out reality versus ideology. She looks at both candidate's policies and how they will affect our future. A review of what has transpired during the Biden Harris administration, along with the importance of…
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Navigating Multi-Million Dollar Ad Budgets with Multiple Agencies
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In this episode, Todd and Kelly sit down with Karen Kelly, former head of marketing for UPS, where she spent over 22 years managing multi-million-dollar marketing efforts. Karen shares her insights on building lasting, collaborative relationships with agencies, stressing the importance of clear communication and proactive engagement to drive busine…
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40. Stop and Smell the Roses with Dr. Steve Lamberg
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This week's guest is the phenomenal Dr. Steve Lamberg, one of the world's leading experts in dental sleep medicine—a field that explores the critical roles sleep and breathing play in maintaining our health and well-being. Steve has been practicing dentistry on Long Island for over 45 years, where he runs the Snoring and Sleep Apnea Dental Treatmen…
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Social Proof, Brand Loyalty, and Scaling a Non-Alcoholic Beverage with E-Commerce
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Stu Haack, head of direct-to-consumer e-commerce at HOP WTR, shares the challenges and opportunities of building a brand that succeeds in both the e-commerce and retail markets. From managing the balance between DTC growth and mass retail distribution to creating social proof and brand loyalty in the competitive non-alcoholic beverage space, Stu of…
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Post-Debate Analysis: Kamala Harris vs. Donald Trump | PBS
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Post-Debate Analysis: We compare and contrast the performances of the two leading candidates for president. Who convinced the American people? The Home Stretch: We take a look at GOTV efforts and the "ground game" of each campaign. PANEL: Fmr. Rep. Donna Edwards (D-MD), Carrie Sheffield, Linda Chavez, Siobhan "Sam" Bennett…
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Rethinking the Pitch Process: A Smarter, Better Way to Find the Right Agency Partner
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In this week's episode, Kelly and Todd explore the agency pitch process, addressing why the current RFP approach often falls short for decision-makers like CMOs and brand managers. They emphasize the importance of selecting agencies based on long-term strategic thinking rather than surface-level presentations or buzzwords like “proprietary tools or…
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How Project 2025 Impacts the Separation of Church and State | PBS
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We speak with Mariko Hirose, the Chief Program Officer at Americans United, about Christian Nationalism. What do plans such as Project 2025 have in store for the wall that divides religion and government in the United States?Door To The Contrary
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39. Chasing Innovation with Dominik Lysek
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This week’s guest is Dominik Lysek, an entrepreneur with over 15 years of impactful contributions to the dental and pharmaceutical industries. He is the CEO of PharmaTrail, a Swiss company specializing in blockchain-based software solutions for capturing and managing clinical trial data. Dominik also serves on the board of several companies, includ…
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What CMOs & Brands Need to Know About AI in Marketing with David Berkowitz, Founder AI Marketers Guild
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In this week's episode, David Berkowitz, founder of the AI Marketers Guild, dives into the complexities of AI’s role in marketing from research to creative and beyond. He shares his journey from agency life to building a community that empowers marketers to leverage AI effectively. David explores the balance between innovation and practicality, off…
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Elevating Client Deliverables and Value with AI
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In this episode, we dive into the transformative potential of AI within the marketing and ad agency space. Jill Randell, with her extensive experience at Google, Twitter, and now as co-founder of a stealth AI startup, shares her insights on how agencies can harness AI to not only improve efficiency but also enhance the value they deliver to clients…
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38. Active Listening with Dr. Kelly Blodgett
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This week's guest is Dr. Kelly Blodgett, a man who has made it his life’s mission to challenge the “negative stereotype of dentistry.” Kelly Blodgett founded Blodgett Dental Care in 2001 where active listening plays a crucial role in the patient experience. Kelly was also one of the first within dentistry to recognize the significance of the mouth-…
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Insights Into the Evolving CMO Role with Juhi Pikale
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Juhi Pikale, a seasoned marketing expert, dives into the intricacies of performance marketing and agency relationships. With a background in managing nearly a billion dollars across high-profile brands like Fabletics, Juhi shares her profound insights on optimizing marketing budgets, the significance of agency selection, and the evolving dynamics b…
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''Girlboss Feminism'' and The Myth of Making It | PBS
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What is "Girlboss Feminism" and what are its consequences? We speak with Samhita Mukhopadhyay, the former executive editor of Teen Vogue and the author of the new book The Myth of Making It.Door To The Contrary
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The Dynamics of Cultural Relevancy in Marketing
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In this episode, Todd and Kelly explore cultural relevancy in relation to marketing, advertising, and branding. How do you balance consumer perception with cause marketing like sustainability for example, while ensuring you stay true to your brand and brand promise? Enjoy the discussion as they explore the risks and rewards of being seen as cultura…
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Protect Democracy vs. Project 2025 | PBS
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What is Project 2025? Progressives warn that it will destroy democracy in America as we know it, although conservatives say such fears are overblown and the plan would be beneficial. We speak with Aisha Woodward from Protect Democracy, an organization that claims to have crafted an antidote against Project 2025.…
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37. Proactive Problem Solving with Dr. Tina Saw
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This week's guest is Dr. Tina Saw, a dentist and serial entrepreneur. She founded Light Solutions Company, which creates wireless lights for dentists, Harmony Health Foundation, an organization supporting healthcare in underserved communities, and Oral Genome, which uses saliva testing to identify potential health issues before they arise. Tina is …
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Navigating Transparency in Media Buying
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In this episode, Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital; dive deep into the complexities of agency compensation models. They discuss hidden costs and practices that are sometimes used without the marketer's awareness, within the media buying industry. They discuss the importance of fair compensation, transparency, and how to …
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VP Kamala Harris: Her Life, Career, and Views | PBS
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Who is Kamala Harris? We speak with three experts about the life, career, and political views of the presumptive Democratic nominee. PANEL: Rina Shah, Kelli Goff, Dr. Sharon AustinDoor To The Contrary
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In-House vs Agency: A CMO's Dilemma
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In this week's episode, Todd Juneau and Kelly Maguire, co-founders of Vuja Dé Digital, dive into a compelling discussion about the evolving relationship between CMOs, marketing teams and agencies. Sparked by a thought-provoking industry article from a current CMO, they explore the pros and cons of moving marketing efforts in-house versus using the …
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Division and Unity in the United Methodist Church | PBS
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The United Methodist Church has undergone through important changes in the last few years due to disagreements over LGBT issues. To The Contrary speaks with experts, church leaders, and day-to-day churchgoers about the split in this special documentary episode. #christianity #LGBTQ #religion #socialissues #gayrights…
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36. Choosing the Extraordinary Path with Dr. Doug Thompson
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This week's guest is Dr. Doug Thompson, a pioneer in understanding the connection between oral health and overall well-being. In 2016, he founded the Wellness Dentistry Network to encourage dentists to adopt this more holistic approach, moving beyond the traditional focus on drilling and filling teeth. Doug also serves on the American Academy of Sy…
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The 3-Second Challenge: Winning Hearts and Minds in Advertising
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In this episode, Todd and Kelly dive into the intricate steps involved in capturing consumer attention with strategic media planning and buying. They explore the nuanced differences between being a partner versus a service provider. They emphasize the importance of critical thinking and strategic planning to capture consumer attention. They discuss…
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The News Media Monsters: The Danger Is Real
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An overview of the news media hate speech and its damaging effects on society. An in-depth understanding of the moral panic and public fear tactic used by the media and politicians, with a focus on the hate speech during this 2024 presidential election cycle; Including a brief history on other president assassinations. Special audio clips from Bill…
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Republican National Convention; Biden Called to Drop Out | PBS
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Republican National Convention: Did Trump do enough to soften his image? Biden Called to Drop Out: Democrats are divided whether to continue with the president or seek another option. PANEL: Erin Matson, Inez Stepman, Brittany Martinez, Keli GoffDoor To The Contrary
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Achieving Big Results on Tight Budgets
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In this episode, Todd and Kelly discuss the complex world of achieving marketing results with limited budgets. They discuss the challenges and solutions for brands with big ambitions but constrained budgets. Todd and Kelly provide guidance on how to maximize impact without breaking the bank. They explain the importance of setting realistic expectat…
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35. Incremental Change with Leon Hermanides
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This week's guest is the rebellious Leon Hermanides, Owner and President of Protea Dental Studio in Redmond Washington. He’s also a Clinical Instructor and Scientific Advisor at the Kois Center. Leon's journey began in his native Zimbabwe, where his father was a prominent figure in the dental space who had vowed never to leave the country. However,…
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The Reality of Brand Building: Strategies for Sustainable Growth
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In this episode, Kelly and Todd discuss the balance between short-term sales and long-term brand building. They address the challenges many businesses face in prioritizing immediate revenue over establishing a strong, lasting brand presence. Kelly and Todd talk about the pitfalls of relying solely on quick sales tactics and the importance of develo…
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Truth in Advertising: Auditing Your Agency’s Work
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Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns. They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the …
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Abortion & Politics; Religious Charter Schools | PBS
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Abortion & Politics: How will the recent US Supreme Court rulings affect the elections this year? Religious Charter Schools: The separation of church and state vs. school choice. PANEL: Del. Eleanor Holmes Norton (D-DC), Ginny Gentles, Ann Stone, Lara BrownDoor To The Contrary
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34. Spotlighting the Extraordinary with Melissa Turner
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This week's guest is the vibrant and multi-talented Melissa Turner. She is the Senior Executive Consultant and Chief Hygiene Officer at Cellerant Consulting Group, an incubator and accelerator for dental companies. Melissa is also the co-founder of the Denobi Awards, which celebrate the positive impact of dental professionals worldwide. Additionall…
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First Party Data: The New Goldmine
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Kelly and Todd explore the significant shift in digital advertising as third-party cookie tracking faces extinction. They discuss how this change impacts data privacy and the strategies brands need to adopt to stay ahead. The conversation goes into the misconceptions about the end of cookies and how more sophisticated tracking methods are emerging.…
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Our Path to: Inc. Best Workplaces for 2024
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Kelly Maguire and Todd Juneau share their journey co-founding Vuja Dé Digital, and celebrate their recent recognition on the Inc. Best Workplaces list for 2024. Kelly and Todd talk about the importance of trust within a company, how it shapes relationships among employees, and impacts overall management practices. They reflect on their 15-year part…
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Mifepristone Ban Blocked & The Future of Abortion Debate | PBS
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The US Supreme Court ruled unanimously in favor of the FDA's handling of the abortion medication mifepristone. The pill will be widely available, including through the US mail. Justice Brett Kavanaugh wrote that the plaintiffs lacked standing for this case. PANEL: Debra Carnahan, Fmr. Rep. Nan Hayworth (R-NY), Jessica Washington, Tiana Lowe Doesche…
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33. Humor and Candor with Dr. Mark Benavides
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Today’s guest is Dr. Mark Benavides, a dentist practicing in Ottawa, Illinois. Mark is a member of several prestigious organizations, including the American Academy of Restorative Dentistry and the International Congress of Oral Implantologists. He also uniquely serves as the Scientific Advisor for Computer Technology at the Kois Center. Mark is th…
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AI + Marketing: Hype or Reality?
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In this week's episode, Todd and Kelly have a debate about the actual impact of AI tools on digital marketing and agency efficiency. They challenge the belief that AI can streamline processes and reduce costs, telling us about a more complex reality. While AI can improve data analysis and creative options, it often increases workload and demands ad…
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When Creativity Meets Execution with Oobli Head of Direct to Consumer, Traci Warren
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Traci Warren, Head of Direct to Consumer at Oobli, discusses the company's approach to introducing sweet proteins in consumer food products, aiming to significantly alter consumer diets. Traci shares insights from her extensive background in marketing at leading tech, retail and fashion companies and how these experiences have shaped her strategies…
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32. Consistency and Grit with Minal Sampat
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Today’s guest is Minal Sampat, speaker, marketing strategist, coach, and bestselling author. Minal is the definition of a third culture kid - she began her life in India and moved to St. Thomas in the U.S. Virgin Islands as a child. Her final relocation was to the US. where she still lives today. Those early years left an impression on Minal and ta…
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Getting Personal(ads): Balancing Data Privacy and User Experience in Advertising
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Todd and Kelly explore the world of digital advertising, discussing the delicate balance between personalization and privacy. They address the complex dynamics of how ads shape our online experiences, arguing that well-crafted personalized ads can greatly enhance our digital lives rather than intrude on them. As they dissect the evolving landscape …
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She Should Run: Empowering Women in Politics | PBS
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Join us in this exclusive interview with Erin Loos Cutraro, the CEO and founder of She Should Run, as we delve into the transformative world of women in politics.Door To The Contrary
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Beyond the Pitch: Real Talk on Agency Selection with Liz Allen
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Liz Allen, a seasoned marketing expert with a remarkable background in transforming major brands, shares her comprehensive approach to fostering successful client-agency relationships. Liz highlights the significance of trust, transparency, and mutual respect, as she discusses the intricacies of selecting the right agency, the importance of shared …
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31. The Privilege of Teaching with Dr. Bob Margeas
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Today’s guest is Dr. Bob Margeas, a dental professional in Des Moines, Iowa, a professor of Operative Dentistry at the University of Iowa, and the Editor-in-Chief of Inside Dentistry. Described as the “dentist’s dentist”, Bob has achieved so much in his field, but always embraces his failures, seeing them as a valuable learning opportunity. He sees…
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Challenging the Status Quo: Vuja Dé Digital's Vision
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In this inaugural episode of "Contrary to Popular Opinion," co-founders Todd Juneau and Kelly Maguire of Vuja Dé Digital embark on a mission to challenge conventional digital marketing wisdom. Through a rich discussion, they dissect the evolution of programmatic technology, its impact on media buying, and the pivotal role of AI in shaping the indus…
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Pro-Palestine Protestors; Kamala Harris Campaigning | PBS
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Pro-Palestine Protestors: What is the role of women in the anti-Israel protests on many campuses? Kamala Harris Campaigning: The vice-president is in swing states on her "Economic Opportunity Tour." PANEL: Linda Chavez, Jessica Washington, Debra Carnahan, Ginny GentlesDoor To The Contrary
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History of First Ladies from Hillary Clinton to Jill Biden | PBS
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We speak with New York Times Reporter Katie Rogers about her new book "American Woman." The book takes an in-depth look at the history of the role from Hillary Clinton, to Laura Bush, Michelle Obama, Melania Trump, and finally, Jill Biden.Door To The Contrary
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Mental Illness and SUD: The Connection and The Solutions
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Mental health issues have increased significantly across America. We take a look at the correlation between mental illness and substance use disorder (SUD). An inside look at how the mentally ill are handled in the U.S. , what care is available and what needs to be improved. A special interview with Susan Plante, a board certified psychiatric nurse…
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