ASBO International's official podcast. Each week we sit down down with school business professionals and industry experts from around the world to share their stories and explore the topics that matter most to you.
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How to Build a Podcast Content Strategy That Actually Sells | Jeremy Enns
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24:37
Forget the "give everything away for free" advice you've probably heard (spoiler: it's a fast track to undercutting your profits). In this episode, Jeremy Enns is back to share his expert take on how to create a podcast content strategy that leads your audience to the point of sale without coming across as salesy. We’re breaking down how to align y…
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Building a Multigenerational Legacy
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37:22
Thomas A. Thomas, Managing Partner of Thomas & Mack Co., joins Megan to share his invaluable tips for enduring business success. Discover how strategic thinking, conservative debt management, and building partnerships based on shared values have driven his remarkable career. With an extensive background in banking, Thomas serves on NSB's Advisory B…
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Can You REALLY Make It BIG in the Music Industry in 2025?
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Can You REALLY Make It BIG in the Music Industry in 2025? Unveil the secrets to a thriving music career in 2025 with hosts Ritch Esra and Eric Knight on the MUBUTV Music Business Insider Podcast. From Muse's dynamic video strategies to the rising importance of sonic branding and AI-driven performances, this episode offers a comprehensive look at na…
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Navigating GASB 101: Compensated Absences Simplified
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In this episode of School Business Insider, we delve into GASB Statement 101, a game-changing update for accounting in public school districts. Joining us are Melissa Szot and Jeff Shaver, Partners at PKF O’Connor Davies, who bring their expertise to unpack this new standard on compensated absences. Melissa and Jeff provide a clear overview of GASB…
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The country’s leadership is shifting policy to combat weak demand, external pressures and sluggish recovery. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on the Caixin story: Four Things to Know About China’s 2025 Economic Outlook Subscribe now to unlock all coverage from Caixin…
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Welcome to the episode, A business is an organization that provides goods or services in exchange for value. It can be a small sole proprietorship or a large corporation. Successful businesses focus on a clear vision, efficient financial management, and meeting customer needs. Innovation and adaptability are key to staying competitive. In today’s e…
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The Secret to a Podcast People Can’t Stop Talking About | Jeremy Enns
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24:28
Starting a podcast is easier than ever. But growing one? That’s a whole different ballgame. In this episode, I sat down with my friend Jeremy Enns to unpack why shows with “decent content” often stall at 28 downloads an episode and what it really takes to create a podcast people can’t stop talking about. From crafting a standout premise to leveragi…
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Q + A | Why ‘If You Build It, They Will Come’ Isn’t Working for Your Podcast
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As a good friend of mine in podcasting says, 'If you build it, they won’t come.' In this episode, I tackle a listener question about why great content alone doesn’t grow your podcast anymore and why pressing publish is just the beginning. Whether you’re just starting out or have been podcasting for a while, I’ll walk you through the two biggest dri…
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4 Podcast Growth Strategies You Haven’t Tried Yet | Vinnie Potestivo
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Think you’ve tried everything to grow your podcast? Emmy Award-winning media advisor Vinnie Potestivo joins me to share four unconventional podcasting strategies most podcasters have never even considered. From fixing hidden distribution mistakes to using tools like IMDb and LinkedIn to get discovered, Vinnie reveals how to create a podcast narrati…
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How Sync Placements Can Boost an Artist's Career With Music Supervisor Peymon Maskan
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50:21
How Sync Placements Can Boost an Artist's Career? Join us on the MUBUTV Music Business Insider Podcast as Peymon Maskan discusses the significant shifts in music supervision over the past decade. From the increased integration of music in advertising to the use of social media platforms like TikTok, discover how these changes are shaping the indust…
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Thanks to all of you who tuned in for 2024! We have some great content coming up in 2025 that we can't wait to share! Happy New Year! Contact School Business Insider: Check us out on social media: LinkedIn Twitter (X) Website: https://asbointl.org/SBI Email: podcast@asbointl.org Make sure to like, subscribe and share for more great insider episodes…
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Want More Engaged Listeners? Get Them Talking Back | Pat Cheung
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Tired of asking your listeners to follow your show or leave reviews, only to feel like you’re talking to a wall? In this episode, I sit down with Pat Cheung, creator of FanList, to break down how to turn one-sided podcasting into a two-way conversation. We're unpacking the real reason most listeners stay silent, why listener engagement is key (espe…
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My Biggest Lessons (and Mistakes) from 5 Years and 300 Episodes of Podcasting
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300 episodes. 5 years. And more lessons than I can count. In this milestone episode, I’m reflecting on the unexpected highs, the tough lessons, and the surprising ways podcasting has shaped my life, business, and personal growth. From learning that consistency is about more than just showing up, to uncovering the one non-negotiable thing you need t…
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Marcus Spence's PROVEN Formula for Music Industry Success [Timbaland, One Republic, Chris Cornell]
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In this episode, 'Marcus Spence's PROVEN Formula for Music Industry Success' of the MUBUTV Music Business Insider Podcast, we sit down with the visionary Marcus Spence, who shares his journey from buying show tickets to managing top talents like Michael B. Jordan and Guy Sebastian. Marcus delves into strategic insights on navigating the music indus…
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A Year in Review: Jim Rowan on Leading ASBO International in 2024
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In this episode of School Business Insider, we reconnect with Jim Rowan, Executive Director of ASBO International, to reflect on his first year in the role. Jim was our very first guest, sharing his vision for ASBO International in 2024, and now he’s back to recap the highlights, successes, and lessons learned over the past year. Jim discusses the …
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Beijing’s latest support package targets years of off-book borrowing and growing fiscal challenges Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on a Caixin story: In Depth: China’s Multitrillion-Dollar Salve for Local Government Hidden Debt Subscribe now to unlock all coverage f…
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Stop Doing This if You Want to Grow Your Podcast
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When it comes to growing a podcast, the common advice tells you to do more: guest on dozens of shows, post daily on social, run ads. But what if doing less could actually get you faster growth? In this episode, we’re debunking outdated podcasting advice that’s slowing your progress (without you realizing it) and I’ll reveal what I’m *not* doing to …
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Starting a Podcast That Builds Your Business (and Your Self Belief) | Dr. Christine Li
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If you’ve been putting off starting a podcast because you're not sure it’ll actually move the needle for your business, this one’s for you. Fellow podcast host and clinical psychologist Dr. Christine Li joins me to help you overcome the self-doubt, perfectionism, and procrastination that’s keeping you from getting started (hey, we’ve all been there…
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How Will the .Music Domain Change the Music Industry Forever? With Constantine Roussos Founder & CEO From .Music
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Join us for an in-depth conversation in the episode entitled, 'How Will the .Music Domain Change the Music Industry Forever?' with Constantine Roussos who is the Founder & CEO of .MUSIC domain. on the MUBUTV Music Business Insider Podcast. We explore the pivotal role of intellectual property lobbies in influencing ICANN's trademark policies and the…
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Starting Strong: Work-Life Balance and Motivation for 2025
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In this episode of School Business Insider, we’re setting the stage for a successful 2025 by focusing on balance, mindset, and motivation. Joining us is Eva Medilek, Certified High-Performance Coach, who shares actionable strategies for school business officials navigating the pressures of budget season and beyond. Eva discusses the distinctions be…
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4 Must-Know Podcasting Predictions to Capitalize On This Year | James Cridland, Podnews
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In this episode, James Cridland, editor-in-chief of Podnews, is back with his bold predictions about where podcasting is headed — and how you can stay ahead of the curve. We’re unpacking why downloads might not hold the top spot as the industry’s gold standard for much longer, YouTube’s growing role in podcast discovery (and its limitations), and h…
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What’s Changing in Podcasting and How to Stay Ahead | James Cridland, Podnews
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In this episode, I’m joined by James Cridland from Podnews to explore the biggest changes shaking up the podcasting industry right now. So whether you’re just starting out or you’ve been podcasting for years, James shares insights on what these shifts mean for your show and how to navigate them to stay ahead. From the rise of niche podcasts to why …
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Hold or Sell Your Music Rights The Surprising Truth Revealed With Music Rights & Catalog Broker Roland Kluger
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How are artists navigating wealth transmission and estate planning in today's music industry? On this episode of the MUBUTV Music Business Insider Podcast entitled, 'Hold or Sell Your Music Rights The Surprising Truth Revealed' with Roland Kluger, we explore the motivations behind selling music catalogs, the role of Performance Rights Organizations…
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Managing the Message: Communicating Through School Crises
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In this episode of School Business Insider, we explore the essential role of communication in school district leadership. Mellissa Braham, Associate Director of the National School Public Relations Association (NSPRA), joins us to share her expertise on building trust, navigating crises, and crafting communication strategies that resonate with comm…
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Chinese insurers face increased volatility in key financial metrics as they adopt international accounting standards aimed at enhancing transparency Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on a Caixin story: In Depth: China’s Insurers Prepare to Shine a Light Into Their Fin…
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The Exact SEO Keywords You Need to Get Your Podcast Found
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If your podcast isn't showing up in search results on platforms like Apple and Spotify, your competitors are capturing the listeners you’re missing out on. In this episode, you'll learn how to uncover the exact keywords your competitors are using, pinpoint the best ones for your show, and craft a podcast SEO strategy that helps your show stand out …
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How to Hit the Top 5 in Apple and Spotify Search Results
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What if you knew how to make your podcast pop up in the top five search results on Apple or Spotify? In this episode, I’m showing you how to do it with an underdog discoverability strategy that’s quietly changing the game for podcasters. You’ll learn how to find the right keywords and use them to dominate search results — so you can get your show i…
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From Tradesman to Businessman
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Carlos Gonzalez is the Founder and President of C-Los Industries, a successful construction company based in Las Vegas. With a career spanning several decades, Carlos has worked in the trades since he was 18, gaining extensive experience in manufacturing and construction. His entrepreneurial journey began after years of working for other companies,…
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Fotemah Mba’s Secret Method for Discovering New Talent With Fotemah Mba A&R at Cinq Music
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Unlocking the Potential of African Music with Fotemah Mba In this episode entitled, 'Fotemah Mba's Secret Method for Discovering New Talent' of the MUBUTV Music Business Insider Podcast, Eric Knight and Ritch Esra sit down with Fotemah Mba to discuss the incredible potential of African music. Learn about his day-to-day responsibilities, managing in…
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Better Food, Better Futures: Solving School Food Procurement Challenges
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In this episode of School Business Insider, we’re diving into the critical work of improving school food procurement. Joining us are Dr. Katie Wilson, Executive Director of the Urban School Food Alliance, and Dottie Arnold, Cooperative Agreement Administrator. Together, they explore the challenges schools face in providing affordable, nutritious me…
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83 - What I learned from purchasing my first brand new car
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Buying a new car isn't what it used to be. Here's what I learned about buying my first ever brand new car.About Kym, accountinginsider.net :Kym Nitschke is an accountant, financial adviser and entrepreneur who lives and breathes the advice he gives his clients.Since taking charge of Nitschke Nancarrow Accountants in 2007, Kym has grown the firm’s c…
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The German auto giants were late to adapt to the shift to EVs and failed to recognize how competitive the Chinese market had become, industry insiders say Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on a Caixin story: In Depth: How BMW, Audi and Mercedes Ended Up Also-Rans in C…
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Launching a Top Podcast in an Unlikely Niche | Laura Brazan
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Worried your podcast idea is too niche, or that maybe your ideal audience doesn’t really listen to podcasts? Those might just be the signs you need to take the leap. In this episode, I’m joined by fellow podcast host Laura Brazan who launched a show in a niche that doesn’t typically listen to podcasts — and crushed it. Breaking into the Top 100 acr…
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How to Turn Your Podcast Description Into a Listener Magnet
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Your podcast description isn’t just a box to check — it’s the moment that makes or breaks whether someone scrolls past or hits play. In this episode, I’m taking you behind the scenes of a real client audit to show you why her podcast description was causing listeners to overlook her show, the exact tweaks we made to fix it, and how to put listener …
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Breaking into Southeast Asia's Music Scene with Andy Griffin's Expert Tips!
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Breaking into Southeast Asia's Music Scene with Andy Griffin's Expert Tips! In this episode of the MUBUTV Music Business Insider Podcast, join Ritch Esra and Eric Knight as they chat with Artist Manager Andy Griffin about his journey from band member to industry executive. Dive into Andy's firsthand experiences of the Southeast Asian music market, …
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Tampa Awaits: A Preview of the 2025 Leadership Forum for School Business Leaders
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In this episode of School Business Insider, we dive into one of the year’s most anticipated events for school business leaders: the ASBO International Leadership Forum, happening in Tampa, Florida, from March 6-7, 2025. The forum offers a unique opportunity to enhance leadership skills, build professional networks, and explore innovative solutions …
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The One Thing More Important than Numbers in Podcasting | Tom Rossi
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If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads. Tom shares why the industry’s hyper-focus on numbers can steal the joy of pod…
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Why Audio-Only Podcasting Still Dominates | Tom Rossi
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With all the buzz around video podcasting, is audio being left behind? In this episode, I sit down with Tom Rossi, co-founder of Buzzsprout, who pulls back the curtain on why audio-only podcasting still has unique strengths that video can’t match. From deeper listener connections to just saying no to the high pressure of video production, Tom share…
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Top A&R Executive REVEALS What Makes an Artist Successful With Brett Sweeney A&R From Empire Music
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🎤📝 Join us on this insightful episode, "Top A&R Executive Reveals What Makes an Artist Successful" of the Music Business Insider Podcast featuring Brett Sweeney, A&R executive at Empire Music. Discover how balancing creative talent with crucial business skills leads to success. Brett dives into the importance of networking, the biggest business mis…
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Becoming an Elite School Business Official: All About the SFO Certification
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In this episode of School Business Insider, we’re exploring the Certified Administrator of School Finance and Operations (SFO) certification, a designation recognized nationwide for its excellence and rigor in school business. Joining us are two outstanding school business leaders: Matthew Lentz, Chief Financial Officer at Esperanza in Pennsylvania…
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The Right and Wrong Way to Start Using YouTube for Your Podcast | Erika Vieira
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Thinking about adding YouTube to your podcasting strategy? Hold up — before you dive in, let’s make sure you’re doing it right so you don’t waste your time. In this episode, I’m back with YouTube strategist Erika Vieira to unpack why simply uploading your podcast videos won’t cut it, how to grab your audience’s attention from the start, and what ki…
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The Real Pros and Cons of Podcasting on YouTube | Erika Vieira
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Ever wonder if YouTube could be the missing piece to getting your podcast in front of more people? With its massive user base and undeniable searchability, it sounds tempting — but is it really worth the extra effort? In this episode, I’m joined by Erika Vieira, who’s coached thousands of business owners and podcasters to build profitable YouTube c…
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The MIND-BLOWING Music Supervision Strategies You Need to Know With Music Supervisor Madonna Wade-Reed
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Madonna Wade-Reed Reveals The MIND-BLOWING Music Supervision Strategies You Need to Know. Join Ritch Esra and Eric Knight in an exclusive conversation with veteran music supervisor Madonna Wade-Reed. Uncover the secrets of successful music placements, the importance of formal communication, and the impact of sync deals on independent artists' caree…
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Resilience and Reinvention in School Business Leadership
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In this episode of School Business Insider, we sit down with Dr. Michael Lewis, a school business official who shares his personal journey of resilience and reinvention after facing significant professional challenges. Dr. Lewis opens up about his leadership experiences in various educational roles, the difficult decision to leave his most recent p…
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Caixin Deep Dive: How AstraZeneca’s China Fraud Was About More Than Greed
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The British pharmaceutical giant falsified patient test results to secure insurance coverage for its cancer drug in an effort to boost sales, but the alleged misconduct ended up benefiting some patients. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on a Caixin story: Cover Story…
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