Beste Emarketer podcasts (2024)

1
The Daily: Disney Leads TV Usage, a Partnership Between Walmart and The House of Mouse, and How Many is Too Many Bundles? | May 21, 2024 20:28

9h ago20:28

20:28

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna. Follow …

1
The Daily: LinkedIn Is Well Into Its Second Act, Marketers TikTok Ban Preparations, and Coin App or TikTok Notes? | May 20, 2024 20:38

1d ago20:38

20:38

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of Ti…

1
The Weekly Listen: The Biggest Question Facing TV, Apple's Ad Backlash, A Tactile Internet, and Video Ads Inside Roblox | May 17, 2024 38:01

4d ago38:01

38:01

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our…

1
229 Conoce a Silvia Centelles Campillo: De administrativa a emprendedora 37:33

5d ago37:33

37:33

Silvia Centelles Campillo, una asistente Virtual administrativa. que et comparte, en este artículo, su historia personal, desde sus inicios como administrativa hasta su transición al mundo virtual como emprendedora.Door Toni Herrera

1
The Daily: Reevaluating This Years Ad Spend Picture, Amazon's Shoppable Video Ad Options, and How Many Folks Block Ads? | May 16, 2024 18:15

5d ago18:15

18:15

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surpri…

1
Reimagining Retail: How Retail Media Networks Are Using Non-Endemic Ads to Keep Growing and What The Risks Are | May 15, 2024 16:31

6d ago16:31

16:31

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano. Follow us on Instagram…

1
The Banking & Payments Show: The Role of ATM’s In Retail Media | May 14, 2024 19:38

7d ago19:38

19:38

Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform…

1
The Daily: Can Snapchat Be "Less Social Media", How It Turned Revenue Around, and What Snapchat+ Is Doing for The Company | May 13, 2024 19:50

8d ago19:50

19:50

On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opp…

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The Weekly Listen: How Bad is "Serial Churning", New Sports Tournaments, and Can Perplexity's "Search Engine" Threaten Google? | May 10, 2024 37:49

11d ago37:49

37:49

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecast…

1
The Daily: How Amazon Is Able to Sell More Things (and Ads) and Is Delivery Speed Still Paramount for Online Shoppers? | May 9, 2024 19:13

12d ago19:13

19:13

On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor. Follow us on Instagram at: https://www.ins…

1
Reimagining Retail: Why Restaurants Face Another Year of Uncertainty and The Loyalty Programs Keeping Some Ahead of the Pack | May 8, 2024 20:27

13d ago20:27

20:27

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior direct…

1
The Daily: Why Meta Might Be a Dark Horse in GenAI, How AI Might Backfire, and How Advertisers View Threads | May 7, 2024 19:44

14d ago19:44

19:44

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.com/emarketer…

1
The Daily: Google Search in the Face of AI, Delaying Cookies Again, and What Stands Out About YouTube | May 6, 2024 19:53

15d ago19:53

19:53

On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf. Fol…

1
228 Jokin Fernández: Su historia va De ser Vendedor a Emprendedor 1:01:50

16d ago1:01:50

1:01:50

Hoy comparto contigo una inolvidable charla con el especialista en cierre de ventas y dominador del arte de preguntar, Jokin Fernández. Su historia, que se oculta tras una infancia en Vitoria y épocas de bullying en la escuelDoor Toni Herrera

1
The Weekly Listen: Is GenAI Looking For a Problem to Solve, Will Ads In Cabs Accelerate, and How Fast Do People Need Things? | May 3, 2024 39:49

18d ago39:49

39:49

On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion…

1
The Daily: Are Spotify's Money Losing Days Behind It, How Much Would You Pay for Music, and Can 'Music Pro' Move the Needle? | May 2, 2024 18:49

19d ago18:49

18:49

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities co…

1
Reimagining Retail: How Luxury Can Get Folks to Love Them More and Heritage Brands That are Cool Again | May 1, 2024 19:50

20d ago19:50

19:50

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join o…

1
The Daily: How Retail Media Unlocks Brand Building and Whether There Are Enough Retail Media Dollars To Go Around | Apr 30, 2024 23:17

21d ago23:17

23:17

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their prior…

1
Around the World: What Amazon’s “Just Walk Out” Rollback Tells Us About The Future of The In-Store Experience | Apr 29, 2024 27:36

22d ago27:36

27:36

In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act? Follow us on Instagram…

1
The Weekly Listen: The TikTok Ban Gets Signed Into Law, Is AI Ready to Change Search, and Social Commerce's Ceiling | Apr 26, 2024 35:25

25d ago35:25

35:25

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg,…

1
The Daily: How Netflix Surprised Folks, How Much Advertising Will Move the Needle, and What its "Next Act" Will Be | Apr 25, 2024 20:17

26d ago20:17

20:17

On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic. Reports mentioned in this episode: https://www.emarketer.com/products/briefings/ Follow us on Instagram at: h…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024 28:23

27d ago28:23

28:23

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's l…

1
The Daily: GenAI's Economic Impact, Part 2—The Effect on Jobs, Apple's GenAI Strategy and AI's Measurement Problem | Apr 23, 2024 22:21

28d ago22:21

22:21

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and…

1
The Daily: GenAI's Economic Impact, Part 1—The Economy, Amazon's AI Investments and ChatGPT in The Physical World | Apr 22, 2024 22:02

29d ago22:02

22:02

On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT ste…

1
227 María Macías: Desarrollo web, SEO y sus experiencias laborales 1:33:28

30d ago1:33:28

1:33:28

En este episodio del Podcast eMarketerSocial, converso con María Macías Alonso, especialista en creación de sitios web y SEO. Se abordan temas como la trayectoria de María en el mundo del marketing digital, su experiencia emprendedora, la importancia del SEO, el emprendimiento en Internet, la especialización en marketing digital, y consejos para qu…

1
The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024 39:58

1M ago39:58

39:58

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy D…

1
The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024 17:02

1M ago17:02

17:02

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ mean…

1
Reimagining Retail: How to Reduce Friction at the Point of Sale and Predictions for the Future of Retail Payments | Apr 17, 2024 24:37

1M ago24:37

24:37

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts a…

1
The Daily: GenAI and Healthcare, Part 2—How Physicians Are Using GenAI for Patient Care and a 'DIY Health Clinic-in-a-Box' | Apr 16, 2024 21:08

1M ago21:08

21:08

On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sp…

1
The Daily: GenAI and Healthcare, Part 1—How Consumers Are Using GenAI to Look Up Health Information and How Physicians Feel | Apr 15, 2024 16:59

1M ago16:59

16:59

On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sp…

1
226 Javier Navarro (2): 👑 Mentorizar CEOs y brindar coaching personal 44:08

1M ago44:08

44:08

Este artículo es la continuación del 224 Javier Navarro: 💼 Trabajé en Seguros y me Convertí en Empresario. Javier comparte su enfoque bastante interesante sobre cómo pasar de una marca profesional a una marca personal.Door Toni Herrera

1
The Weekly Listen: Caitlin Clark's Effect on March Madness, a Women's Sports Revolution, and Who Will Rule the New Pay TV World? | Apr 12, 2024 41:22

1M ago41:22

41:22

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discus…

1
The Daily: How Marketers Are Using GenAI, Where We Pay Most Attention to Social Media Ads, and Chase's Retail Media Network | Apr 11, 2024 19:26

1M ago19:26

19:26

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to …

1
Reimagining Retail: The Beauty Path to Purchase and How Social Media Trends Have Influenced Beauty Products and Marketing | Apr 10, 2024 23:43

1M ago23:43

23:43

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. J…

1
The Banking & Payments Show: The Crypto Renaissance | Apr 9, 2024 17:05

1M ago17:05

17:05

Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $…

1
The Daily: How Hispanic Americans Use Media Differently, Who Uses Social Media the Most, and How Kids Use the Internet | Apr 8, 2024 22:41

1M ago22:41

22:41

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion wit…

1
The Weekly Listen: Should Teens Need Permission to Access Social Media, Spotify's Video Moves, and The Path for Ride-Hailing | Apr 5, 2024 39:48

2M ago39:48

39:48

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens. Foll…

1
The Daily: The Most Interesting Ways We Wre Changing How We Spend Time with Media—a TV Surprise, TikTok Content, and More | Apr 3, 2024 23:09

2M ago23:09

23:09

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco. Report mentioned in this episode…

1
Reimagining Retail: Where In-Store Retail Media is Headed and Activations That Are Moving The Needle | Apr 3, 2024 22:24

2M ago22:24

22:24

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she ho…

1
The Daily: Publishers Future, Part 2—What's Next for Publishing, AI Disclosure and Spotify's Video Learning | Apr 2, 2024 21:19

2M ago21:19

21:19

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to…

1
The Daily: Publishers Future, Part 1—What To Do About the GenAI Issue, BeReal's Next Move, and X Pivots to CTV | Apr 1, 2024 20:53

2M ago20:53

20:53

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the …

1
The Weekly Listen: Is Apple Too Big, Can Aldi Be the Next Walmart, and Is Drone Delivery About to Get Real? | Mar 29, 2024 42:54

2M ago42:54

42:54

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with o…

1
Around the World: New Rules on Digital Antitrust, Competition, and User Protection | Mar 28, 2024 30:13

2M ago30:13

30:13

On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world? Follow us on Instagram at: https://www.instagram.com/i…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (March) | Mar 27, 2024 27:03

2M ago27:03

27:03

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's l…

1
The Daily: A New TikTok Ban, Part 2—What a TikTok-Less America Looks Like, Who Might Buy Them, and Marketers Considerations | Mar 26, 2024N 20:23

2M ago20:23

20:23

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens. Follow us on Instagram at: https://www.instagram.com/insiderintelli…

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225 Emma Llensa: Filosofía, trabajo duro y éxito digital💪📈 53:15

2M ago53:15

53:15

En esta charla, tuve el placer de conversar con la experta en marketing digital, Emma Llensa. Juntos recorrimos su trayectoria, desde su crianza en La Bisbal d'Empurdà hasta llegar a vivir en un pequeño pueblo de montaña.Door Toni Herrera

1
The Daily: A New TikTok Ban, Part 1—What's Going On, Do American's Want One, and The Likelihood of a Ban Happening | Mar 25, 2024 19:57

2M ago19:57

19:57

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens. Follow us on Ins…

1
The Weekly Listen: Why Awards Shows Are Actually a Huge Deal, Netflix's Sports Play, and Can "News" Survive Online? | Mar 22, 2024 36:30

2M ago36:30

36:30

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, foreca…

1
The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024 22:05

2M ago22:05

22:05

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheim…

1
Reimagining Retail: The Most—and Least—Important Takeaways From Shoptalk 2024 | Mar 20, 2024 20:05

2M ago20:05

20:05

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference. Follow us on Instag…

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